The Spring Festival is approaching, the new year flavor in the air is getting stronger and stronger, and people have begun to prepare new year goods to prepare for the festival. The cover news reporter visited the market and found that Wuliangye, as the head brand of strong liquor, has become the darling of the liquor market, whether it is self-drinking or gift-giving, Wuliangye is particularly favored by consumers.
Drinking during the holidays Consumers favor Wuliangye
Ms. Li, a liquor merchant in Chengdu, told reporters that this period is the busiest season of the year, liquor consumption is the most prosperous, sales are the fastest, and all kinds of liquor are competing for shipments. "In contrast, famous wine is more popular with consumers, in the fragrant liquor, Wuliangye as the head brand, the best sales, every day will be a lot of goods."
Mr. Shang, another wine merchant in Chengdu, said that he opened another brand of specialty stores, not mainly Wuliangye, but there are still quite a few customers who want Wuliangye, and he also has to prepare goods at any time to meet the needs of old customers.
When visiting Hongqi Supermarket, Carrefour, METRO, 1919 and other supermarkets or specialty stores, I found that the liquor counters were dazzling and the popularity was much stronger than before. The sales staff at the scene said that their alcohol sales have increased significantly recently, several times that of usual. Of course, the well-sold or Wuliangye, Maotai, Jian Nanchun and other famous wines, for the relatively weak influence of the brand, or few people ask, shipment is slower.
A salesman at Carrefour Supermarket said, "Many people now give gifts during the festival, and many people choose Wuliangye. In the New Year's home drink, many people also directly choose Wuliangye, in the most important festival of the year, the closest family get together, of course, to drink more noodles, better wine. ”
Mr. Liao, a citizen of Chengdu, said that in fact, he usually rarely drinks, but during the Spring Festival, relatives and friends get together, how much will drink, usually everyone is busy, the festival will take time to get together in a few days, the reunion banquet will take out a bottle of Wuliangye, face has it, of course, at the end of the year, you must treat yourself!
Fuli Duoduo Wuliangye launched a wealth of activities
It is understood that in order to create a good festive atmosphere, Wuliangye offline stores have prepared a lot of New Year gift packages.
For example, consumers in METRO, RT-Mart, Cr Vanguard, BBK, Gome, Carrefour, Bailian, Dennis and other stores, buy wuliangye products designated by the event, every time they spend 1666 yuan, they can participate in a lottery, and the prizes are a small gift box worth 298 yuan and a gift box worth 1688 yuan.
When buying alcohol at Walmart, for each bottle or more of a specified product purchased, a Walmart shopping card of a certain amount will be returned.
In addition, Wuliangye store also launched the "Jifu Card" activity, users can search for "Wuliangye Specialty Store Cloud Store" Mini Program through its WeChat to participate in the activity.
Collect the five fu cards of Ping An Fu, Gong Gong Lu, Sports Shou, Contented Jubilee, and Heqi Cai to receive a raffle ticket and participate in the grand draw from January 29 to 31. There are many prizes, 50 yuan cloud store wine coupons, golden tree full of gift boxes, the probability of winning the lottery is nearly 50%. The most attractive prizes are Wuliangye Yuanjingsheng (ring model) worth 2580 yuan and 1.5L classic Wuliangye worth 9999 yuan.
Strong brand power leads the high-end market in Chengdu
It is understood that the current best sales volume of Wuliangye is still the eighth generation of Wuliangye, in the first-level group purchase market, its price is generally between 1080 yuan and 1150.
In addition to the eighth generation of Wuliangye, Wuliangye's high-end products and the "classic Wuliangye" with a suggested retail price of 2899 yuan have also been welcomed by many consumers.
A senior person in the liquor industry said that in recent years, Wuliangye has maintained sustained high-speed growth, and has significantly distanced itself from other liquor brands, and the stronger the brand power, the more advantages it occupies. "All along, the Chengdu market has been the home of Wuliangye, with many loyal users, when the market is differentiated, the head brand can naturally share more market dividends."
Keep planting And hold hands with Bentley Golf
It is understood that the recent Wuliangye various brand activities are also continuous, through various brand activities, to achieve the planting of grass for consumers in different segments.
On January 14th, the 2021 Dachang China × Wuliangye Bentley Golf Tour Finals was held in Chengdu, and the classic Wuliangye appeared at the finals awards dinner.
It is understood that in 2021, there are seven games on the Wuliangye Bentley Golf Tour, including six sub-stations and one grand final. Wuliangye uses the high-end product "Classic Wuliangye" as the medium to link Bentley Chinese car owners and golf enthusiasts to accurately export its brand culture.
Of course, Wuliangye's recent hot sales are not only achieved by short-term marketing activities, but also rely on its years of brand accumulation and the ultimate pursuit of quality. Only the quality and brand two-wheel drive, both inside and outside, can really impress consumers.
All along, Wuliangye advocates "co-brewing and beautiful life", adheres to the core value concept of "creating beauty for consumers", inherits the craftsman spirit of "no matter the cost, does not care about the cost of labor, and does not count the years", and always meets the consumer's pursuit of a better life with high-quality wine.
This is not only in line with the spirit of the times, but also won the respect of consumers.