Recently, cosmetify, the UK beauty product comparison website, released its latest survey report on the world's most valuable celebrity beauty brands. In this list, Cosmetify compared and analyzed 27 celebrity beauty brands from the United Kingdom and the United States based on factors such as sales of these beauty brands and the number of followers on the social sharing platform Instagram. According to the report, nine of the top ten richest celebrity beauty founders are women, while the two Kardashian sisters made the top ten.
Fenty Beauty
Rihanna
The celebrity brand at the top of the list this time is Fenty Beauty, a relatively "young" brand in the makeup industry. The brand was launched in 2017 by American singer diva Rihanna. In the music scene, Rihanna is a female singer who has won several Grammy Awards, Brit Awards, MTV Music Awards and two MTV Video of the Year Awards. In the fashion industry, she has also quickly become an international fashion vane with her own vision and aesthetics, from her ever-changing style to her fashion taste, her every move will cause fans around the world to imitate.
Due to Rihanna's own "halo blessing", once the brand was launched, it quickly became popular and became the "dark horse" of the makeup industry. The brand's wide range of make-up products has attracted the attention of fans from all over the world. Since its inception, the brand's sales have reached around 411.59 million pounds (about 3.678 billion yuan), ranking first with a large income gap. Fenty Beauty has about 10.7 million followers on Instagram and 5.06 million discussions on the platform.
The Honest Company
Jessica Alba
The "Honesty" company, founded by Hollywood star Jessica Alba, was founded in 2012. Starting early on with baby products, we then opened up new "tracks" to beauty products, skin care products and household cleaning products. Although the company's Instagram followers are only 10 million, because it is an established company and involves many fields, "Honesty" can reach sales of 216.96 million pounds (about 1.939 billion yuan), becoming the second high-income brand after Rihanna.
The founder of the brand, Jessica Alba, is an American film and television actress. In 2005, she starred in the thriller action film "Sin City" released in China, and many people began to notice this sexy girl from the other side of the Pacific because of this movie. Subsequently, she starred in well-known movies such as "Fantastic Four". With brown skin and beautiful dark brown eyes, Jessica Alba is also known as the sweet "chocolate beauty". Many sports stars also love Jessica Alba, and former Lakers superstar Kobe Bryant is one of her many fans.
"Honest" companies are more focused on the sustainability of their products and promise that their products do not use synthetic chemicals. Products are sold through the Honest.com website and in chain retailer stores such as Costco and Target. In May of this year, the "honest" company successfully launched an IPO (initial public offering).
Kylie Cosmetics (Kelly Beauty)
Kylie Jenner
As a member of the Kardashian family, Kelly Jenna gained a large following for the reality show Keeping Up With The Kardashians. The youngest daughter of the Kardashian family, she became popular in 2007 on reality TV and as an image spokesperson for the magazine before embarking on a career as a professional model. With more than 100 million followers on Instagram, she often generates heated discussions on social platforms for her high-profile, extravagant, exaggerated lifestyle and style of acting.
Under the fan economy, the personal brand she founded, Kelly Beauty Company, quickly became popular on the Internet as soon as it was launched. Founded in 2015, Carey Beauty Company's product line includes lip glaze, eyeliner, eyeshadow, blush, highlighter and more. Currently, the company has sales of £144.4 million .
Interestingly, while Kelly Jenna's company is the no.3-richest celebrity beauty brand in the world, Kelly Beauty has more than twice as much Instagram presence on Instagram as Fenty Beauty, with 25.2 million followers, compared to Rihanna's beauty brand's 10.7 million followers.
Haus Laboratories
Lady Gaga
When it comes to Lady Gaga, many people may think of her exaggerated styling and beautiful music at the first moment. But now, she has successfully crossed the fashion circle and the film and television circle, becoming an actress, fashion designer and beauty brand founder.
Although Lady Gaga's beauty brand was only two years old, it still ranked 4th with sales of £101 million, beating Jeffree Star's eponymous cosmetics brand (£76.86 million) and Cindy Crawford's Missionful Beauty (£72.17 million), which ranked 17th and is the oldest beauty brand on the full list. Haus Laboratories' product style is avant-garde and does not conform to the mainstream aesthetic, which is similar to Lady Gaga's personal style. She herself posted on social media that the inspiration behind the brand comes from the beauty she felt growing up. The brand's following on Instagram also reached 803,000.
Haus Laboratories' products are said to cover the entire beauty range, and judging by the pre-sale of the official website, the price is very affordable. Lady Gaga has said she would never let a fan pay $30 for just one lipstick. The lipstick in the new product is currently priced at $16, and the lip, eye and face 3-piece set is priced at $49, which is not much different from Amazon's own beauty brand Belei.
Jeffree Star Cosmetics
Jeffree Star
Sister J belongs to the Internet celebrities who became famous earlier and successfully went out of the circle. He became popular on the Internet with his tongue-poisoning, unusual, and sexy wild image, and became famous for his unique aesthetic concepts, which led to the creation of his clothing and beauty brands, and experimented with acting and DJ.
As the top blogger in the beauty industry, Sister J ranked Fifth with sales of 76.86 million pounds (about 687 million yuan), as if it was expected. Sister J's self-created eponymous brand has been established for 7 years and has 6.7 million followers on Instagram. J Sister's beauty series of the same name brand is exaggerated and bold, maverick and inclusive, and it can be said that the color number you want can be found from it. This also coincides with Sister J's idea of encouraging beauty lovers to "go on adventures, to enjoy, to be proud of themselves".
It is worth noting that Jeffrey Starr is the only man selected in the top ten lists of "richest" celebrity beauty brands, which also confirms sister J's strength in disguise.
Meaningful Beauty
Cindy Crawford
Cindy Crawford is an American veteran actress and model. In 1988, she became the first supermodel to take nude photos of Playboy, and in 1997, she was named the 5th most sexy actress of the 20th century by Shape magazine.
Meaningful Beauty, a makeup brand founded by Cindy Crawford, was founded in 2005. The makeup brand, which has been established for 17 years, is still not afraid of the "impact" of emerging brands, and has steadily entered the top ten with sales of 72.17 million pounds (about 645 million yuan), which shows its strong market competitiveness. Currently, the brand has about 69,000 followers on Instagram.
Meaningful Beauty's flagship products include 7 sets of anti-aging skin care products and 5 sets of anti-aging skin care products, and the brand uses rare orchid extracts from France in its exclusive formula.
Although the epidemic has affected the brand's sales, Meaningful Beauty still achieved a 7% sales growth in 2020 due to its layout in direct-to-consumer sales.
KKW Beauty
Kim Kardashian West
Kim Kardashian need not repeat, as a well-known celebrity in the American entertainment industry, she is quite controversial in herself. In addition to filming reality shows, Kim Kardashian crosses over costume design and is an actress and entrepreneur. According to statistics, her appearance fee is $75,000, and she can net $50,000 for every advertisement she posts on her Twitter page.
Since the caraway family's little sister Kelly's makeup brand named after herself has become one of the most popular brands for girls around the world, her sister Kim Kardashian has also officially announced the launch of her own makeup brand KKW BEAUTY, attracting a large number of young fans who love European and American makeup, and global sales exceeded 10 million US dollars on the first day of online product sales. Founded in 2017, KKW Beauty's products cover eyeshadow, eyeliner, lip glaze, etc., and at the end of 2017, it also launched a perfume business. In early 2021, coty group announced the completion of the acquisition of a 20% stake in KKW Beauty.
As one of the "missionaries" of European and American makeup, her sister Kim Kardashian also has a great influence on the Internet. Her self-created brand ranked No. 7 with sales of £72.17 million and 4.7 million followers on Instagram.
Rare Beauty
Selena Gomez
When selena Gomez is mentioned, the first thing that comes to mind is the "Unforgettable North American" idol plot between her and Justin Bieber. In addition, she also has the three labels of actor, singer and model.
After a long time of preparation, Selena Gomez finally launched her own personal makeup brand. As the shortest-established makeup brand on this list, Rare Beauty has been among the highest-paid celebrity self-created beauty brands in just one year, which shows its strength.
Founded in 2020, Rare Beauty has generated £43.3 million in sales and 2.5 million followers on Instagram. It features lip glaze, liquid foundation, eyeliner, liquid highlighter and other makeup products suitable for everyday makeup.
Flower Beauty
Drew Barrymore
"E.T.", "Thunderbolt Baby", "Ride with Boys", "First Love 50 Times" and other films became popular, making Hollywood bad girl Drew Barrymore once all the rage. Some media commented on her as: "Drew became famous as a teenager, experienced the sinking of adolescence, walked through purgatory, drew nourishment from the pain of past struggles, and achieved a gorgeous turn in the year of his establishment, and finally flourished." In 2009, she switched to directing and released Roller Skating Girl.
Although Drew Barrymore has been in the makeup industry for 8 years, her personal brand is still a niche, low-key brand. Although the price is affordable, it has won the Allure Best of Beauty Award by the European and American beauty magazine "Allure" for 6 consecutive years. Founded in 2013, Flower Beauty focuses on "cruelty-free" (cruelty-free beauty and skin care products refer to the product from raw material to final processing without any animal testing measures. ) recipe. Currently, the brand has sales of £36.09 million and 551,000 followers on Instagram.
Goop
Gwyneth Paltrow
Gwyneth Paltrow has starred in many well-known films such as The Seven Deadly Sins, Emma, Shakespeare and the Avengers series. She not only won the best actress at the 71st Academy Awards for "Shakespeare's Love History", but also exerted her business talents and gradually transformed her fashion lifestyle sharing platform into a large Internet platform.
Similar to the "honest" company founded by Jessica Alba, Gwyneth Paltrow, a fashion lifestyle sharing platform founded in 2008, has grown to become an Internet e-commerce platform in its later stages. And in 2016, it officially launched a variety of private label goods, its business scope is not limited to beauty, but also includes skin care products, ready-to-wear, perfumes and other household goods. As such a wide-ranging brand, Goop has sales of £32.48 million and 1.6 million followers on Instagram.
From the very beginning of the brand, Gwyneth Paltrow often shared with users some of the health knowledge and maintenance methods that were extremely unpopular at the time, which made Goop a "health bible" among many women.
The above image sources are from the brand's official website and official Ins
Proofreader: Ling Zaiqing