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The "great glory" of "small cans", LinJia Shop has cast a leading brand in the canning industry with its strength

author:Rolled bubbles

Canned food has now developed into a highly recognized delicacy, with canned yellow peaches succulent, canned lunch meat delicious and canned fish delicious. Under the guidance of consumer demand, canned brands have flourished, and a series of powerful brands have emerged, and Lin Jia Shop is one of them. According to the data, the total sales of Linjiapu in 2020 will reach 860 million, ranking first in the sales volume of the online e-commerce canning industry, and can be called the leading brand in China's canning industry.

It is reported that the Linjiapu sub-brand was founded in 1996, which has promoted the development of the canning industry with excellent quality delicious cans and won the wide favor of consumers at home and abroad. In 2006, Linjiapuzi was awarded the "China Famous Brand" by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, and is also the only "China Famous Brand" in Northeast China, and was later rated as "China's Top Ten Canning Enterprises" by the China Cans Association. The honor has accelerated the pace of the development of Linjiapuzi, and in 2017, Linjiapuzi, as the leading industry in the industry, was officially listed.

Lin Jia Shop, which combines thousands of pets, is the pride of domestic canned food brands. Linjia Shop has a variety of categories such as canned fruit and canned fish, among which the most outstanding canned sugar water and yellow peaches have sold nearly 2 million cans in less than half a year in the headline shop alone, which shows its popularity.

In 2021, Linjiapu combined with Weiya to enter the e-commerce live broadcast platform, achieving a breakthrough growth in sales, exceeding 30 million, and was included in the "Douyin Ecological White Paper" by the Douyin platform, and displayed in the form of physical + electronic version, it can be seen that Linjiapuzi canned food is widely loved by anchors and fans.

Compared with similar canned products, Linjiapuzi's canned yellow peach and other products have multiple advantages, with its own factory, strict selection of excellent fruits, high-quality raw materials, and relatively better taste. Linjiapuzi self-built planting base and production plant, from the fruit base to the factory in less than 60 minutes by car, to ensure the high quality and high freshness of canned raw materials; yellow peach ripening period, picking to canning only 6 hours, can better retain the original taste of yellow peach; canned white sugar, pure water and other raw materials, are through the base screening, factory filtration and other links.

It is worth mentioning that Linjia Shop actively carries out technological innovation and applies cutting-edge technology to canned products, and now has 166 intellectual property rights, including 37 national patents related to cans, which can realize 0 preservative vacuum sealing of canned products and 6 hours of extremely fast preservation.

While ensuring real materials and optimization technology, Linjia Shop also always adheres to quality first, strictly controls the production process, and is the first in the domestic canning industry to pass the ISO22000 food safety management system certification of the British Mordy Company, the US FDA Food and Drug Administration testing and other multiple certifications of green health food, and has become a global supplier of Heinz, Wal-Mart and THE BRITISH MAC, enjoying a high reputation at home and abroad.

In the future, the canning industry will continue to develop, is expected to usher in a new peak in the industry, "small cans" will continue to upgrade, the formation of multi-series, multi-category products. As a strong brand in the canning industry, Linjiapuzi will always adhere to its original intention, and is committed to providing consumers with safe, healthy and high-quality canned food, leading the development of the industry.

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