The emergence of a classic design,
In addition to impressing people's appearance,
The most important thing is to have a "good face".
But you know what?
These are given the color to the surface of the product,
Definitely not a pat on the head,
But after a lot of professional analysis,
There are also ideas that designers and brands want to convey.
Today, let's take a look
How to choose the color of those good classics that sell!
The concept of color selection, at first glance, seems very simple,
In fact, there is a very big "mystery".
Because you're thinking about your audience?
What are his preferences? What are habits?
What is the lifestyle like?
When to use such a product?
Not yet
You also have to think about trends and the psychology of color.
Finally, the most appropriate color can be selected,
And it gives you more customer followers.
Below, we will immediately look at these three kinds of sofas,
The three sofas represent three different groups of people,
From what angles are they considered for color matching?
NO.1
Sum Modular Sofa
Sum Modular Sofa is famous
Designer Simon Legald's classic work,
Normann is also very popular
A modular minimalist sofa.
You can choose any way, any combination,
Meet two or more people to use,
But in any case, it looks complete.
Designer Simon Legald
Graduated from the Royal Danish Academy of Arts,
He both valued the spirit of craftsmanship,
It also pays attention to the convenience of industrial production.
What is the essence of his economy?
Simon Legald will tell you without hesitation:
honest!
"Honesty is what makes a product easy to understand,
It is also something that describes the function of the product.
If you know the product, you don't need any explanation.
The essence of my design is not only to meet the functional needs,
It is also necessary to meet psychological and aesthetic needs. ”
——Simon Legald
Simon Legald designed this sofa in the first place
It is to meet the young people who often move in big cities,
Maybe their living space will not be very large,
Their lives are fast-paced,
But their desire for comfort and refinement is not static.
So they are also willing to put in the income
Spent on some home products,
You can think of them as sophisticated white-collar workers or middle-class.
Simon Legald thinks his audience,
It is the main body of exquisite consumption of the younger generation,
So they don't need too much decoration,
So Simon Legald tried
Describe the true identity of the object with brevity,
This also makes it easier for audiences to trust the product.
So from the perspective of the product itself,
It's easy to see,
Sum Modular Sofa doesn't have any superfluous details,
Simon Legald from shape to color,
All reflected very "honestly"
The people you want to sell to.
Some people may ask, if it is a delicate middle class,
Don't they need elegance?
Simon Legald gave a very good answer,
Flowing curvy lines and gentle colors,
It is the epitome of contemporary people's preference for elegance.
We can all notice that
The Sum sofa is actually a modular design,
This is also a testament to Simon Legald
I want to design it for people who move a lot and are eager to change.
It's lightweight,
Whether you want to combine into a double or multi-person position,
He has the same complete look.
So, choose it,
You don't need to think about the size of the area.
In addition to the shape of the module,
Simon Legald also deliberately chose the color for the Sum sofa.
"Don't think it's easy."
Simon Legald said.
In fact, the choice of color is to consider all the above content.
First of all, we have to consider the person who buys this sofa,
is the exquisite middle class,
They have decent jobs,
Live in a big city and love fashion;
In addition, we also have to consider the relationship between color and fabric,
Because this sofa is mainly fabric,
So it is not suitable for oversaturated colors;
secondly
We also have to consider the combination relationship between color and module,
Not too abrupt;
Finally, Simon Legald considered
The psychological need for color in this age group,
Hopefully, in this consumable capacity,
Maximize the display of their abilities and tastes,
The light color system just has this function.
Simon Legald eventually picked some
High gray pink, blue, beige or brown,
Did so much work,
Popularity can be imagined.
NO.2
Panoramic Sofa
Panorama Sofa is famous
Award-winning work by French designer Fabrice Berrux.
If you go and pay attention to Fabric Berrux's ins,
You will find that he is a very colored,
Very good at color selection designer,
That's why the colors of his work are so appealing!
Fabrice Berrux is a romantic French designer,
He loves to try bold colors.
So if you want to design the sofa is also a variety of color blocks,
Fabrice Berrux's sofa is really worth referencing.
Fabrice Berrux was designed with the original intent,
It is positioned as a young and fashionable person,
Pursue individuality and trends, denying the sameness.
The first batch of post-90s began to enter the age of thirty,
They already have a steady income,
But they have different personality ideas,
In the future,
There will be more and more personalized needs.
So this crowd,
Fabrice Berrux pays more attention to the sense of design,
Instead of choosing materials that are too expensive,
Some practical fabrics became the choice of this crowd.
And on top of the fabric,
Fabrice Berrux also does some details,
For example, geometric quilts.
So even if it is saved, the details are very interesting.
The pursuit of personality and trends,
is the main feature of this population.
So, fabrice Berrux's choice
It's a very simple geometric block element,
and interesting geometric building structures,
For example, the building of a hive hexagon.
Because of the targeting of the crowd,
Fabrice Berrux chooses colors that are also very bright,
Some orange pink, peacock blue, turmeric yellow, grass green, etc.
Orange pink is a symbol of fashion and gentleness,
Surveys have shown that
Pink items will be more expensive than other colors,
Hence the name "pink tax";
Peacock blue is known as the most popular color,
Then in the process of solicitation,
The most engaged is the younger generation,
So naturally this is also the color that young people prefer;
Turmeric yellow and grass green are all colors that represent nature,
More lively, vibrant and cheerful,
This is also very suitable for the consumer population,
Because these colors are also young and dirty-resistant.
NO.3
Rico Lounge
Maybe you're not familiar with the name of this sofa,
But you must know its brand fermliving,
This brand has become popular all over the world in recent years.
This sofa can also show the ultimate sense of design and luxury,
Then it's in luxury with the Tactile Sofa
What's the difference?
Rico Lounge is also aimed at the high-class crowd,
But unlike Tactile Sofa,
This is mainly manifested in aesthetics.
People who like Rico Lounge pay more attention to the sense of design,
People who like Tactile Sofa are more focused on luxury and haute-de-savour.
And the similarity is that the two high-end products are equally difficult to manage,
One in terms of material, one more in color.
The designers of fermliving proceeded from a bionic point of view,
Using the shape of a cobblestone, this sofa was designed,
Both single and multi-person positions are available.
curved design,
Represents a very extreme sense of refinement,
So it must be for
Designed by people who pursue a simple, high-class life.
From the curved shape of the design,
to the material and cut of the sofa,
It can only be achieved if it is very elaborate.
So the cost must be much higher than that of ordinary sofas,
Other words
If you come to buy a sofa like this,
Others can easily discover your financial strength.
You will find that
fermliving designed most of the sofas in this series in light colors,
The most common occurrence in the product album is also beige,
Why?
In the psychology of color,
We will see a clause like this:
Long
White, beige, etc. are always inexplicably
Associated with money and power. Because of the wool,
Fabrics such as cotton are often needed
It takes a lot of processing to turn beige.
It is said that in the 16th-18th centuries,
Only those rich merchants can afford it
Beige lace and linen cuffs, wrinkled neck and bow tie.
A man in an off-white coat
It conveys a subtle visual signal:
I don't have to squeeze the bus.
David Batchelor wrote in Chromophobia,
I went to visit the home of a wealthy artist myself,
The house is almost completely off-white.
He believes that white rejects everything that is inferior to himself,
Almost everything will surrender to it.
So, if your customers are really high-end customers,
Maybe he didn't care if the color of the couch was dirt-resistant.