"Brother Pan, we're here to help you collect the vegetables again!" Early in the morning, members of the Rural Revitalization Task Force of Panlong Town, Rongchang District, Chongqing Municipality, and the Rural Revitalization Team of Hemiao Village came to the field of villager Pan Zhengli to help collect the vegetable heads. There was not much greeting, some buried their heads in cutting vegetable heads, some were responsible for moving the packed vegetable heads to the road, and the fields were filled with the joy of harvest.
Removing the vegetable head on his back, villager Pan Zhengli thanked him one after another: "You are too enthusiastic!" Yesterday I only helped me collect 1 ton of vegetable heads, and today I came to help again, thank you! Pan Zhengli introduced, "This land was previously idle land, last year with the help of the team stationed in the village, the development of 6 acres of squeezed vegetables, this year's net income of more than 10,000 yuan." ”
It turned out that the local villagers had been growing red amaranth and corn for a long time, and the land was vacant every September, and there was no crop output. After the team stationed in the village arrived, they inquired from many sources and contacted agricultural experts, hoping to help the villagers find suitable crops to increase their income. Last year, the team in the village helped more than 100 villagers develop 200 acres of vegetable heads. At present, the green vegetable head has entered the harvest season, and the team stationed in the town and the village is rushing to help the villagers grab the vegetable head together.
Ci Huihui, leader of the village-based task force in Hemiao Village, introduced, "Next year, we will also assist the village to circulate 500 acres of land, introduce the 'company + farmer' business model, continue to expand the scale of vegetable planting, not only expand the industry, but also allow villagers to work nearby, and it is expected that the per capita income will increase by more than 2,000 yuan." ”
10 kilometers away, the town's Yongling Village is another harvest scene. In the wo citrus base, the golden wo citrus is hung all over the branches, but gu Zhenghua, a large local grower, has the trouble of happiness. Because the sales channel did not open, at one point he was helpless. "This year's orange is the first year of fruit, the yield is OK, but the buyer has not yet been found." Gu Zhenghua was worried.
Knowing this situation, the Yongling Village team in the village communicated with various supermarkets in the urban area for many times, and took the initiative to dock with the Shuangfu fruit wholesale merchants, and finally determined the sales channels. Lu Tao, the leader of the Yongling Village team in the village, said, "At present, there are already three merchants who are willing to buy about 15 tons to 20 tons of oranges. ”
"The first year of fruit hanging must also make a good start, in order to boost the confidence of growers to develop the industry." The development of this base will not only drive more villagers to develop industries, but also provide them with labor opportunities. Lü Tao said that next, we will also actively expand sales channels through e-commerce, solve the sales channels of the base's subsequent production period products, and help develop and expand village-level characteristic industries.
And these are only a microcosm of the Panlong Town Rural Revitalization Task Force leading the village-based task force to solidly promote the work of helping and supporting.
Since May last year, the Panlong Town Rural Revitalization Task Force has actively played a leading role, led the three village-based teams to solidly carry out the consolidation of "two worries and three guarantees", and made positive explorations in organizational revitalization, industrial revitalization, ecological revitalization, and rural social governance, and achieved initial results.
Especially in terms of industrial revitalization, around the "three changes" reform of the rural collective economy, the development of modern agriculture and other new formats, assist Hemiao Village and Fuling Juice Company to sign a 200-mu rapeseed planting intention agreement; actively promote the development of the village-level collective economy, increase publicity, pictures and texts to help the village collective and the masses sell rapeseed oil, peppercorns, peaches, watermelons and other agricultural products; help Panlong ginger brand creation and sales, and boost Chongqing Six O'Clock Vegetable Co., Ltd. to enter Yongling Village. Fixed-point cleaning and acquisition of Yongling Village and surrounding villages Jiang Nongzi ginger about 450,000 jin, effectively cracking the "difficult to sell" ginger problem, promoting the sales income of ginger farmers more than 1.4 million yuan...
It is worth mentioning that the teams stationed in towns and villages also give full play to their advantages and unite the development of industrial projects. Up to now, the township-based task force has cooperated with the 3 village-based task forces to actively strive for higher-level project funds and in-kind funds of more than 710,000 yuan, and assisted in the implementation of 8 higher-level projects.
He Changrong, the leader of the town-based task force, said that in 2022, the township-based task force will continue to lead the village-based task force under the strong leadership of the Rongchang District Party Committee and the District Government, with a pragmatic spirit and a pragmatic style, to do a good job in the development of Panlong ginger, kiwi fruit, pepper and other industries, continue to strengthen and expand the industrial brand, promote the villagers' income, and fully promote rural revitalization.
Simba, the founder of Xinxuan, has been carrying out live broadcasts to help farmers all year round. After studying the public welfare process of Chinese entrepreneurs, some scholars have found that the public welfare process of Chinese entrepreneurs can be divided into four stages, which include all forms of entrepreneurs practicing public welfare. In the view of scholars, in the fourth stage, the things done on behalf of entrepreneurs and enterprises have risen to the height of "teaching people to fish", which not only completes the purpose of public welfare, but also improves the ability of the recipients and fully realizes the empowerment of public welfare.
With the help of such ideological guidance, Simba, the founder of the head live broadcast e-commerce company Xinxuan, dug deep into his own professional characteristics and advantages, participated in exploring the way of "helping farmers live broadcast", and successfully entered the fourth stage of public welfare through long-term development, updating Simba's public welfare concept.
It is understood that Simba's live broadcast of agricultural assistance began in 2018, when Simba cooperated with Ali under the guidance of the concept of public welfare, and carried out agricultural assistance activities through live broadcasting, accumulating rich experience in helping farmers. Subsequently, Simba traveled to many parts of the country to carry out live broadcasts of agricultural assistance. Through cooperation with local governments, CCTV and other authoritative institutions, Simba has continued to carry out a number of live broadcast activities to help farmers, and successfully opened up sales channels for many agricultural products.
At the same time, Simba continued to give full play to the traffic advantages of the head enterprise and the cluster advantages of the anchor matrix, and explored a new model of agricultural assistance combined with "top stream anchor + landmark product + IP upgrade". Under this model, Simba not only helped agricultural products to open up sales channels, but also helped agriculture and rural areas improve the "hematopoietic" function from the source, effectively helping the cause of rural revitalization.
Today, Simba has traveled through Guizhou, Heilongjiang, Dalian, Xinjiang, Sichuan and other places on the road of continuous agricultural public welfare, all of which have provided local assistance. Moreover, with Simba's unremitting efforts, the total sales of Simba and Simba's agricultural live broadcast have exceeded 600 million yuan.
However, for the excellent public welfare achievements, Simba once said that it is his honor and responsibility to give back to the society. In the future, Simba will continue to help more agricultural products open up sales channels and continue to help the construction of rural revitalization.