He Qiaonu is a fairly capable Zhejiang businesswoman, and at her peak she once became the richest woman in Zhejiang, and the limelight was unparalleled. But soon her assets changed from 30 billion yuan to 20 billion yuan, the biggest reason for which was that she was not good at doing business and was too deep in the capital market.
Despite the fluctuations in business, she still donated 9.6 billion yuan to American charities, a move that made domestic public opinion criticize her. Since then, the stock price has plummeted, and her once dream of wealth has also been broken, which makes people sigh.
So how did He Qiaonu become the richest woman in Zhejiang? What kind of struggle history does she have? How did she fall from the altar?
It started by selling potted plants and was finally successfully listed
A few years ago, there was an undisputed king in the mainland's garden construction industry, that is, He Qiaonu's company "Oriental Garden", which not only won most of the orders in the garden construction industry, but also made Ms. He Qiaonu once become the richest woman in Zhejiang Province.
He Qiaonu
In 1990, He Qiaonu's company won the order for garden construction at the Beijing Asian Games by virtue of its own strength and opportunities. Not only is it ahead of other companies in terms of orders, but also in opening up new markets, He Qiaonu also has her own unique ideas.
At that time, He Qiaonu, who specialized in garden construction, accidentally found a huge business opportunity that could allow the company's business scale to continue to grow. He Qiaonu found that foreigners have a ten-minute love for Chinese garden design, and they also have a very strong interest in an ornament in the garden, that is, a unique landscape design product in the mainland - potted plants.
He Qiao Nu immediately used her own connections to vigorously promote this kind of interior decoration in foreign countries, and foreigners were impressed by the smallness and beauty of the potted plants, so in a very short period of time, He Qiao Nu sold a large number of potted plants, and for a time He Qiao Nu's company profits soared.
Later, He Qiaonu's garden company business gradually expanded, from potted plants to large garden design, He Qiaonu led her team to occupy most of the market share at home and abroad.
Because of He Qiaonu's excellent business vision and business strategy, Oriental Garden Company has developed rapidly and once became the largest garden construction company in China. At the same time, He Qiaonu began to prepare for listing, and in 2009, Oriental Garden Company was successfully listed.
At that time, the mainland was in the stage of real estate development, and a large number of real estate garden construction orders were thrown at Oriental Garden, and these excellent performances made oriental garden stock price continue to rise, and the stock price of oriental garden reached 229 yuan at the peak.
In the Chinese stock market at that time, this performance was very rare, because of the successful listing, He Qiaonu successfully became the richest woman in Zhejiang, and all the net worth plus a piece is estimated at 30 billion.
Oriental garden
People's luck and circumstances are not static, there are times of glory and there are times of disappointment, if He Qiaonu can foresee the embarrassment behind her, she probably will not do those chilling things without scruples.
Donated 9.6 billion to the United States, and public opinion immediately exploded
The last thing she should do is that she donated $9.6 billion to charities in the United States in 2017.
When this news was exposed, many people were confused, why would a Chinese entrepreneur spend a huge amount of money to help American charities, to know that many people in our country are not rich, their own family affairs have not been done well, how can they have spare money to help others?
He Qiaonu (left)
The charity donated by Ho Qiao Nü is an endangered animal protection organization, the largest foreign donation in the institution's history.
After the news spread, the people immediately exploded, and a large number of people accused He Qiaonu of betraying the country and using the hard-earned money Chinese to help foreign organizations. He Qiaonu's words were: "Money is earned through legal means, and how to spend it can be decided by herself." ”
From a legal point of view, this is indeed understandable, but He Qiaonu's company has developed from growth to growth, in which the national policy, market help, the people pay, in the final analysis, the state and society are the biggest benefactors.
After she succeeds, she should first think of the interests of the country and the people, rather than donating a large amount of property to foreign institutions.
Blessings are incomparable, and misfortunes are not alone. He Qiaonu's side has not yet dealt with the accusations of public opinion, and on the other hand, her own company has also had problems.
Due to the crusade of public opinion, He Qiaonu's reputation plummeted, and for a time the stock price of Oriental Garden Company fell again and again.
At this time, the relevant inspection agencies also found that there was a problem with He Qiaonu's stock manipulation method, and the procuratorial organs found that He Qiaonu's asset pledge repurchase had a default. Under the multiple blows, the stock price of Oriental Garden fell by more than half, and this huge blow made the market value of Oriental Garden evaporate by 32 billion yuan overnight.
Even if She had the best business acumen, she was powerless to return to heaven in the face of an avalanche-like series of events. By 2020, oriental garden debt reached a staggering 20 billion.
Water can carry boats, but it can also cover boats. Personal achievement is always closely linked to the general environment, and when a person gains great benefits, he should be more cautious and maintain the necessary humility. Otherwise, the people's bottom line will be touched, and even the largest enterprises will be submerged in the torrent of the times.
When she threw 9.6 billion yuan to donate to American charities, He Qiaonu must not have thought that the disaster would come so quickly.
Born in poor rural areas, and finally completed the counterattack
In any case, He Qiaonu is a businessman with extraordinary business acumen, otherwise it would not explain why she can stand out in the fierce market competition.
Beijing Forestry University
He Qiaonu was born in 1966 in Wuyi, Zhejiang. The academic performance of the brothers and sisters in the family is not ideal, only He Qiaonu is very competitive, she knows from a young age that if she wants to change her destiny, learning is the only way. Due to her good academic performance, she was successfully admitted to Beijing Forestry University, majoring in landscape architecture design and construction during her university years.
He Qiaonu did not blindly choose when she applied for the garden design and construction volunteer, and she had in-depth exchanges with her father before applying for the examination. Because He Qiaonu's parents are garden builders, He Qiaonu has cultivated a lot of garden construction and design knowledge at home since she was a child, so it was the best choice at that time to make efforts in the field where she was good at.
After entering the university, He Qiaonu learned the knowledge of garden construction and design in school, and gradually became familiar with the specific skills of garden flower planting under the guidance of her father.
The image comes from the Internet
In this way, After graduating from school, He Qiaonu became a very professional garden builder. At the same time, He Qiaonu's English level is also very good, sometimes there are foreigners coming to the flower shop at home, and He Qiaonu can communicate with foreigners very fluently.
He Qiaonu's sales ability is first-class, she can very accurately grasp the psychology and needs of buyers, and use her affinity sales skills to achieve orders.
After working in her own shop for a while, He Qiaonu decided to go to the sea to do business on her own, and her parents initially questioned this. After all, it is better for a college student to do professional work, and going to the sea to do business was still a very risky choice at that time.
Her parents eventually chose to support He Qiaonu's decision, and He Qiaonu used her professional flower planting knowledge and her superb sales skills to achieve success in business in a very short period of time.
Because of her good level of foreign language proficiency, He Qiaonu specifically went to international hotels and business halls to seek opportunities, and these places do have great needs for garden construction, and He Qiaonu has won the favor of many old customers.
Fast forward to 1990, He Qiaonu established flower planting centers in many garden universities, attracting more business opportunities while attracting talents for her company.
Subsequently, she successfully won the garden construction project of the Asian Games, won the first large order for her company, and established her position as a leading enterprise in the field of garden construction.
Business acumen developed, become the industry leader
If you want to say that the key order that made He Qiaonu succeed, it was the garden construction project of the 1990 Beijing Asian Games, an opportunity that He Qiaonu had won for many years.
1990 Asian Games in Beijing
At that time, the organizers of the Beijing Asian Games were looking for a green plant builder for the venue, and He Qiaonu was also looking for a larger garden construction project.
Although the Asian Games project is a one-time event, less profitable than most real estate projects, it is a very good publicity opportunity, as long as the Asian Games green plant construction project, then the Oriental Garden Company can get a lot of exposure opportunities.
At that time, there were many companies undertaking garden construction in China, and due to the rapid development of real estate in the mainland, almost every major city had a large number of garden construction companies. When Ms. Ho learned that the Beijing Asian Games were going to tender garden builders, she informed the company's bidding department overnight, asking them to make an excellent bidding plan as soon as possible.
He Qiaonu learned a lot of garden construction knowledge during college, and has a good foreign language ability, so their bidding plan is very beautiful and international, it is He Qiaonu's intentions and meticulousness that impressed the bidding party of the Beijing Asian Games, so that He Qiaonu's Oriental Garden Company successfully obtained the construction qualification of the Beijing Asian Games.
Oriental Garden's Beijing Asian Games garden construction project has been a great success, Oriental Garden Company took advantage of the opportunity of the Asian Games to show its strength to the world, after which the company's orders poured in, in just a few years, Oriental Garden Company directly became the largest garden builder in China at that time.
Since then, He Qiaonu has become more busy, and she often travels back and forth between Beijing and Guangdong, undertaking one major garden construction project after another.
At this time, she found another opportunity, that is, to sell potted plants from the mainland to foreigners. Once, He Qiaonu was negotiating business affairs with a staff member of a foreign company. At that time, there was a very exquisite potted plant in the room, and the communication between He Qiaonu and the staff was very pleasant, but the foreigners seemed to have been eager to talk.
He Qiaonu was very sharp, and she asked in English, "Do you have any requests that you have not explained?" ”
The foreigner laughed and replied, "I saw a very beautiful ornament, and I thought that putting this ornament into the garden would get good results." ”
After communication, He Qiaonu found that foreigners were very fond of the indoor potted plants at that time, and in order to meet the requirements of customers, He Qiaonu used a lot of potted elements in this garden construction project, which made the customers feel very satisfied.
Later, He Qiaonu talked about this matter with foreign customers many times, but most of the customers thought that this was a very good idea, so later He Qiaonu vigorously developed potted plants in foreign markets, which made her garden construction project more successful.
Since then, Oriental Garden has not only operated garden construction projects, but also vigorously developed potted plant sales projects, which have brought great profits to Oriental Garden.
If He Qiaonu can maintain her original intention and continue to operate along the thinking of garden builders, then its future is very broad. However, the idea of making quick money made He Qiaonu turn to the capital market in the later stage, which also laid the groundwork for her inability to grasp the monster of capital.
epilogue
He Qiaonu's business acumen is first-class, and from her success, it can be seen that she is always able to find business opportunities very keenly and use her excellent communication skills to achieve orders.
However, no matter what, a person's success is mostly thanks to the opportunity of the times and the soil that cultivates this opportunity, if you profit in the tide of the times without thinking about returns, lack of reverence, the dividends of the times can feed you, and the wheels of the times will crush you.
From the process of He Qiaonu ascending to the peak and falling off the altar, it can be seen that no matter how much a person has achieved, he should first thank the support of the broad masses of the people and the government, rather than just thinking about his own selfish interests.