On December 20, the news that Wei Ya was recovered and fined 1.341 billion yuan for tax evasion broke out, and then Wei Ya's Weibo, Taobao and other accounts were banned, and Wei Ya's live broadcast room suddenly stopped.
After Wei Ya disappeared, the undercurrent of live streaming with goods surged in the rivers and lakes, and the redistribution of head anchor traffic brought many possibilities, so that the treasure anchor and waist anchor who had been ignored before just watching the big anchor rose again.
The following Xiaobian will introduce you to several treasure anchors of Taobao to see if there is anything you pay attention to!
1. Lord Nicole, bbgillian
Both anchors, Nicole and bbgillian, have many years of experience in opening Taobao beauty shops and have enough understanding of the beauty industry.
In 2019, the rise of live e-commerce, the bpgillian who has operated beauty shops for more than ten years joined the live streaming industry with a trying mentality, and began the first live broadcast in August of the same year.
Although the number of fans of the bpgillian king is only more than 700,000, the bpgillian king has won the praise of the majority of girls with many years of beauty experience.
Nicole doesn't have many fans, but her ability to carry goods is super strong. In March 2021, in the case of less than 110,000 fans, Nicole's single-game cargo exceeded 15 million yuan, and a number of products successfully sold out.
On October 20, 2021, the curtain opened on the singles' eleven pre-sale, and bbgillian and Nicole lord leveraged tens of millions of sales with less than one million fans.
There are many Taobao waist anchors like Dai Wang and Nicole, who have leveraged tens of millions of sales with a small number of fans with their rich beauty experience, and the fact that they are muffled is deserved.
2. Cheng Shi'an
Cheng Shi'an is a beauty blogger with nearly 20 million Douyin fans, 4.26 million fans on Xiaohongshu, and 3.25 million fans in the Taobao store of the same name.
During the 2021 Double Eleven Promotion, Cheng Shi'an tested the Taobao live broadcast room for the first time, and the sales exceeded 3.5 million in one hour. Netizens said, "As long as it is something she recommends, she can enter it with her eyes closed." ”
In fact, after 95, Cheng Shi'an does have relevant study experience, which makes her credibility far more than other anchors.
Cheng Shi'an studied advertising and television at university and later entered the radio internship. In 2019, she entered the Dongtian Modeling School, which is a big-name school in the field of fashion makeup and styling, and is very well-known in the industry. It is the study of Dongtian Modeling School that makes Cheng Shi'an feel comfortable in the live beauty broadcast and play a world.
After Graduating, Cheng Shi'an first started as a Taobao model, and after a year, her popularity became higher and higher, so she turned to a beauty blogger and brought her own goods. She chooses to plant grass in Douyin and sell goods on Taobao, she has a deep understanding of the preferences and pain points of ordinary users, has a natural advantage in live streaming with goods, and is a high-fan newcomer anchor that cannot be ignored.
Whether it is the live broadcast style of hardcore pure dry goods, or the people who struggle endlessly off the camera, this post-95 girl is very popular, and she has the posture of sitting on the top spot in beauty.
3, small corn corn kernel
Little Corn Corn is a women's clothing anchor who is extremely popular on Taobao live broadcast. After the Via incident on December 20, she added an average of 1W+ fans per day in a week, and the average increase in the audience was 70W compared with the daily average, and the results were extremely eye-catching.
During the period from December 20 to 26, she ranked 4th in the cumulative transaction list of anchors, 7th in the cumulative viewing list, and 91st in the cumulative conversion performance, which was convincing.
Previously, Little Corn Corn has cooperated with Zhang Yuan, Li Muyan and other stars for many times to cooperate in live broadcasting, refreshing the sales results of explosive products for the brand again and again, and the influence can be seen.
In addition to Wei Ya and Li Jiaqi, more fresh faces in the live broadcast industry have successively obtained traffic recommendation bits and are well known by more people. Behind this, it is also a major move to be taken by Taobao Live.
Recently, Taobao released the 2022 live broadcast incentive plan, and gradually implemented, the future Taobao anchor DAU, traffic, duration, transaction scale have increased, of which, the middle waist anchor and store broadcast traffic will be very impressive.
In the long run, in the eyes of consumers and brands, they will become the best "flat replacement" for head anchors, and will emerge more in the future live broadcast.