Huang Lingyan, female, born in 1983, member of the Communist Party of China, college degree, senior e-commerce teacher. Member of the Standing Committee of hainan provincial youth federation, vice president of Lingshui County E-commerce Association, executive committee member of Lingshui County Federation of Industry and Commerce, vice chairman of Lingshui County Young Entrepreneurs Committee, chairman of Hainan Didi Wojia Ecological Agriculture Science and Technology Development Co., Ltd. He has won the 2020 National Rural Revitalization Top Ten Figures List, the fourth batch of national rural entrepreneurship and innovation outstanding leaders in 2020, the title of National Upward Good Youth in 2020, the National Moral Model Nomination Award in September 2019, the advanced individual in Hainan Province to win the battle against poverty in 2019, and was rated as "Top Ten People of Lingshui E-commerce" for two consecutive terms from 2018 to 2019.
(1) Forge ahead without forgetting the original intention, return to the hometown to start a business to help farmers increase income
In July 2016, Huang Lingyan founded Hainan Didi Wojia Ecological Agriculture Science and Technology Development Co., Ltd., with the mission of "deeply cultivating e-commerce to alleviate poverty and committing to helping the majority of poor households get rid of poverty and get rich as soon as possible", adhering to the business philosophy of "integrity and promise-keeping", and with the help of e-commerce platforms, selling local characteristic agricultural products with the help of Lingshui original ecology and pollution-free. In 2016, it helped fruit farmers sell 150 acres of damaged green oranges. In 2017, it helped 49 poor households to sell incense bananas. In 2018, it helped fruit farmers to sell 400,000 kilograms of unsalable Taiwan farmers, and opened an O2O experience store and consumer poverty alleviation experience store for Lingshui specialty products. In 2019, it helped poor households sell more than 3 million kilograms of peppers, resulting in a personal loss of more than 200,000 yuan. In April 2021, the mango ripening season, but due to cold snaps and other weather reasons, the mangoes that should have been listed in March were postponed from mid-April to the end of April, which was similar to the listing time of mangoes in the mainland, resulting in homogeneous competition for products and narrowing of the original supply and demand channels. After understanding the relevant situation, Huang Lingyan actively mobilized all parties to help everyone seek sales channels, in 2021, Hainan Li and Miao traditional festival "March 3" festival activities Lingshui venue live streaming with goods, and around Mother's Day and other festivals, planning online marketing activities, after efforts, Huang Lingyan led the company's employees to help local fruit farmers sell nearly 200,000 pounds of mangoes.
Since her establishment, Huang Lingyan has always adhered to the people-oriented, using the e-commerce platform to unconditionally purchase unsalable agricultural products from poor households to help poor households get rid of poverty and become rich. Since returning to her hometown to start a business, Huang Lingyan has innovated the "online + offline" sales model, helping Lingshui farmers sell agricultural and sideline products with a turnover of nearly 50 million yuan. It helped 1,200 peasant households get rid of their living difficulties and rely on agriculture to increase their income.
(2) Teach people to fish and help peasant households learn skills and increase income
Huang Lingyan is well aware of the principle of helping the poor before helping the "wisdom". Since 2017, she has organized experts, "Consumption Poverty Alleviation Volunteer Alliance" and other professionals from time to time to provide technical guidance and marketing training to local growers, improve the scientific breeding system, and enhance the core competitiveness of products. The change took the lead in the village of Yayo. In 2018, Huang Lingyan proposed to adopt the method of "company + cooperative + farmer" to cultivate fragrant bananas in Ya Ow Village. The sales of good quality and smooth sales of fragrant bananas are nearly 7 million yuan, which increases the income of nearly 60,000 yuan per year to the 120 growers in Yayao Village, and truly helps farmers get rid of poverty and become rich.
In addition, Huang Lingyan also pays attention to brand promotion and continuously expands sales channels. At the 2017 China (Hainan) International Tropical Agricultural Products Winter Fair, she introduced the original ecological pollution-free agricultural products of "consumption poverty alleviation" into the high-end market for the first time, which attracted a lot of attention. Subsequently, at the 9th Hainan (Tunchang) Agricultural Expo in 2018 and the HORTI CHINA Asia Fruit and Vegetable Expo in Shanghai in 2018, in-depth promotion was continuously carried out to enhance the popularity of Lingshui agricultural products.
(3) Fulfill responsibilities and make selfless contributions to help fight the epidemic
During the Spring Festival in 2020, the outbreak of the new crown pneumonia epidemic, affected by the epidemic, a large number of agricultural products listed in various cities and counties in Hainan have been large-scale unsalable, and the Wholesale Vegetable Market in Hainan has been closed, on the one hand, the melons and vegetables of farmers in the village are unsalable, and the front-line personnel and materials of the "anti-epidemic" are in short supply. In the face of this situation, Huang Lingyan practiced the strength of an e-commerce company with practical actions. On the second day of the Chinese New Year, he gave up his vacation and risked being infected by the new crown pneumonia to organize the company's employees to go to the countryside to purchase 16 tons of unsalable agricultural products from poor households in Lingshui, all of which were donated to the frontline personnel of epidemic prevention and control in Haikou City. At the same time, she also organized many caring people to donate money and materials to the frontline workers of the epidemic. In order to avoid major losses for poor households, Huang Lingyan sold nearly 20,000 catties of mangoes from poor households through the opening of a Taobao live broadcast store, and sold nearly 20,000 catties of mangoes from poor households on February 24, 2020, with sales of nearly 70,000 yuan. At the same time, the joint Hainan Provincial Television Station broadcast live charity sale of mangoes, selling nearly 60,000 kilograms of mangoes on the same day, with sales of 170,000 yuan; from February to April, it helped farmers sell 2.52 million kilograms of agricultural products, and the farmers' income was 5.774 million yuan; individuals donated 16 tons of agricultural products to the frontline of epidemic prevention in Haikou City; after the epidemic, 50,000 yuan was donated to support 10 poor college students.
Deeply cultivating consumption poverty alleviation and committing to helping the majority of poor households get rid of poverty and become rich as soon as possible is Huang Lingyan's original intention of returning to her hometown to start a business in the early days, and it is also a promise she has been practicing. Next, she will continue to uphold the style of doing what she says and keeping her promises, write about helping farmers and protecting farmers with the spirit of selfless dedication of caring for the masses and loving the masses, and use practical actions to help the "Chinese Dream".
Source: Hainan Provincial Women's Federation