Nanjing Cross-border E-commerce Industrial Park Import Warehouse Opening New species lead the new retail format

On January 18, the import warehouse of Nanjing Baguazhou Cross-border E-commerce Industrial Park opened, and long-awaited consumers flocked to sweep goods in the "Lidao Minong" import warehouse, setting a sales record of more than 300,000 on the same day.

As one of the important regional industrial upgrading demonstration zones in the Yangtze River Delta, baguazhou cross-border industrial park has attracted much attention. At the opening ceremony, the park also held a signing ceremony with four key enterprises, including Jiangsu Huihong, Sinotrans, Hengdian Group, and (South Korea) Meidao International.

Source: Visual China

At present, Baguazhou Cross-border E-commerce Industrial Park has settled in more than ten internationally renowned beauty brands such as Dahan Trade and Investment Promotion Commune, Bedma, Mediwell, and Kelinya, and has attracted suppliers such as Emichen, a one-stop service platform for the global beauty supply chain, and Zhejiang Haoleduo Commerce and Trade's warehousing discount store.

According to reports, since the opening of the cross-border e-commerce industrial park in May 2021, Baguazhou has integrated and docked upstream brand resources, opened up downstream distribution channels, successfully built a cross-border pick-up warehouse integrating sales + wholesale + warehousing functions, and cooperated with online and offline platforms such as Tmall International, Vipshop, Jingdong, Hema Fresh, and China Resources Suguo. Combined with its own cross-border beauty operation experience, "Reido Mino" has collected global beauty care products, including Estée Lauder, Lancôme, Aquamarine Mystery, Shiseido, Dior, L'Oréal, Uemura Shu and other well-known brands, using warehouse-style display and industrial-style decoration style, showing the epitome of cross-border beauty e-commerce warehousing and business forms to consumers. In addition to skin care, makeup, masks, personal care and other obvious partitions, there are also subdivision categories such as makeup removal, cleansing, head care, body care, etc., giving consumers more room for selection.

The integration of the integrated supermarket model and the beauty collection store model has also created an innovative format in the Nanjing retail market.

According to reports, the cross-border beauty park will be built into a commercial complex covering an area of 15,000 square meters in three phases, one-stop to meet the experience of nanjing and even the whole country to eat food, enjoy the beautiful scenery, buy beauty and do beauty. The "smart store" mode without shopping guide interaction, which scans the code to pick up the goods, brings consumers a comfortable, private and 0-pressure shopping experience.

Cross-border e-commerce industry insiders told reporters that in the context of the global epidemic, consumers' consumption psychology and purchase behavior have also changed, one is to pursue high cost performance, consumption is more rational; second, the frequency of procurement has declined, and the single purchase volume of daily necessities may be greater, which makes large packages and cost-effective products more attractive. Moreover, the retail market has undergone structural upgrading in recent years, the demand for quality consumption by users has continued to grow, and the paid membership store market has begun to mature. All this provides a good growth soil for imported warehouse-type supermarkets + beauty collection stores.

Cao Jie

Proofread by Li Haihui

Source: Purple Cow News