Member Wei Hongjie, | of the two meeting rooms: Use animation IP image to attract young tourists

2022-01-21 15:23:00

Wei Hongjie, member of the Standing Committee of the Provincial Committee of the Chinese People's Political Consultative Conference and chairman of Guizhou Jiyuan Industrial Development Co., Ltd

"During the provincial two sessions, we launched the 'Guizhou Year · The most colorful ' animation short video, Guizhou's unique hot spring resources, gorgeous national festivals, and glittering night Guizhou in the most dazzling and fashionable way to show the world, sincerely invite the world and the people of the whole country to Guizhou to experience the most colorful Guizhou Year. On January 21, Wei Hongjie, member of the Standing Committee of the Provincial Committee of the Chinese People's Political Consultative Conference and chairman of Guizhou Jiyuan Industrial Development Co., Ltd., introduced his "Jie Zai" and "Mei Niu" to reporters at the scene of the group discussion at the Fifth Session of the Twelfth CPPCC Provincial Committee.

Racing driver "Jie Zai" anime IP image

Guizhou, which has hosted the China Rally Championship for four consecutive years, has exported more than half of its car rally drivers to the whole country, which is quite influential. As a leading figure in Guizhou motor sports, Guizhou Jiyuan Industrial Development Co., Ltd., founded by Wei Hongjie, has been exploring and practicing in the field of animation IP image since 2018, launching the frank, sunny, enterprising and inspirational racing driver "Jie Zai" animation IP image in 2019, and successively launching animation short videos such as "Jie Zai Tour Guizhou", "I am waiting for you in Guizhou", "Guiyang With Brilliant Night"; and launching the smart, cool, kind and beautiful driver "Mei Yu" animation IP image in 2021, and "Jie Zai" "Let's take a trip to Guizhou together."

"At a time when video networks and self-media are highly active, the use of animation IP characters to combine cultural and creative products, tourism resources, city brands and audience cognition is a powerful presentation and an effective way to attract young consumer groups." In Japan, the birth of Kumamoto Kuma anime IP image set off a 100 billion cultural tourism economic frenzy. In this regard, Wei Hongjie hopes that the creation of the animation IP images of "Jiezai" and "Meiyou" can be deeply integrated with the image promotion of Guizhou tourism brand, integrated with the promotion of tourist attractions and tourism resources, and develop unique cultural and creative products and cultural tourism derivatives.

Text/Guizhou Daily Tianyan News reporter Cao Wen

Text Editor/Chen Jiangnan

Vision/Intern Peng Honglan

Editor/Li Yi

【Source: Guizhou Daily】

Member Wei Hongjie, | of the two meeting rooms: Use animation IP image to attract young tourists

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