In 2021, Sichuan e-commerce will achieve a double breakthrough! For the first time, the online transaction volume and online retail sales exceeded the mark of 4 trillion yuan and 700 billion yuan respectively

Cover news reporter Yi Yili

On January 21, the cover news reporter learned from the Sichuan Province 2021 e-commerce operation briefing that in 2021, the online transaction volume in Sichuan Province reached 4,069.14 billion yuan, an increase of 13% year-on-year; of which, online retail sales were 706.7 billion yuan, an increase of 20.2% year-on-year.

According to the relevant person in charge of the Department of Commerce of Sichuan Province, in 2021, under the strong leadership of the Provincial Party Committee and the Provincial Government, the Department of Commerce of Sichuan Province will pragmatically implement the decision-making and deployment of expanding the strategy of expanding domestic demand and cultivating and expanding emerging consumption, seize the opportunity for digital transformation and development, face the triple pressure of repeated epidemics and demand contraction, supply impact, and expected weakening, superimpose the transformation of Internet industry standards, improve the competitive service environment and other factors, vigorously strengthen policy guidelines to seize development opportunities, actively build platforms to stimulate online consumption fever, Layered improvement of the system to strengthen the cultivation of the team, and strive to improve service capabilities to optimize the development environment, and constantly enhance endogenous power, the construction of e-commerce business highlands has achieved new results, and a good start in the "14th Five-Year Plan" has been achieved.

Main highlight

The first is to achieve a double breakthrough. For the first time, the online transaction volume and online retail sales exceeded the mark of 4 trillion yuan and 700 billion yuan respectively.

The second is to achieve double elevation. For the first time, the scale of online retail ranked 7th in the country, an increase of 1 place compared with 2020; the development results of the e-commerce food industry belt continued to appear, and the sales scale ranked 4th in the country, an increase of 1 place over the same period in 2020, ranking 2nd in the country with a year-on-year growth rate, 9.4 percentage points higher than the average growth rate in the western region, and the dominant position was further revealed.

Third, the market share of some characteristic industries and the comprehensive ranking of brand e-commerce rank in the forefront of the country. The scale of food, clothing, shoes and bags, home decoration and home decoration e-commerce industry belt as the only province in the west ranks among the top 10 in the country. Wuliangye and Luzhou Laojiao ranked 2nd and 3rd in the same industry, Quanyou and Banbu ranked 4th, Jiannanchun and Jimi Technology ranked 7th, and Changhong ranked 9th.

Main operating characteristics

(1) The growth rate of major indicators is both higher than that of the whole country, and the scale of online retail sales has jumped to the 7th place in the country for the first time.

In 2021, the overall development situation of e-commerce in Sichuan is good, the transaction scale is growing steadily, the industrial structure is continuously optimized, and the transaction volume has reached a record high, breaking through the 4 trillion yuan mark for the first time, the growth rate is 2.1 percentage points higher than that of the whole country, and the transaction scale ranks 6th in the country, accounting for a further increase in the proportion of the country. Among them, online retail sales exceeded 700 billion yuan, the growth rate was 4.5 percentage points higher than that of the whole country, an average growth rate of 15.4% in two years, and it is expected to account for 29.9% of the total retail sales of social consumer goods, an increase of 1.6 percentage points over the same period in 2020; the scale jumped to the 7th place in the country for the first time. At the same time, the number of online merchants in Sichuan reached 1.692 million, an increase of 6.7% year-on-year, and the number of application-oriented online merchants accounted for 94.9%.

(2) Food, tourism, and catering sales are the mainstay, and the proportion of service consumption is increased.

Sichuan's physical online retail sales and service-oriented online retail sales were 414.45 billion yuan and 292.25 billion yuan respectively, an increase of 17.9% and 23.5% respectively, accounting for 58.6% and 41.4% respectively, and the proportion of service-oriented online retail sales increased by 1.1 percentage points. Among them, food, 3C digital, clothing and shoes and bags achieved 111.92 billion yuan, 72.05 billion yuan and 52.04 billion yuan respectively, accounting for 27%, 17.4% and 12.6% of physical online retail sales, accounting for 0.9, 0.6 and 0.5 percentage points higher than in 2021, accounting for a total of 57%; online tourism, online catering and life services were 99.41 billion yuan, 92.1 billion yuan and 35.25 billion yuan, and service-oriented online retail sales accounted for 34% respectively. 31.5%, 12.1%, a total of 77.6%, the proportion of online tourism increased the fastest, up to 4.6 percentage points.

(3) Regional competition has accelerated, with the scale of online retail in Chengdu Plain accounting for more than 80%, Panxi District with the highest growth rate, and Dazhou, Deyang and Yibin online retail sales rankings and growth rates both ranking the forefront of the province.

The online retail sales of the Chengdu Plain Economic Zone reached 594.89 billion yuan, accounting for 88.9%, and the South Sichuan Economic Zone and the Northeast Sichuan Economic Zone achieved online retail sales of 33.92 billion yuan and 22.36 billion yuan respectively, accounting for 5.1% and 3.3% respectively. The growth rate of online retail sales in the Panxi Economic Zone and the Northeast Sichuan Economic Zone led the five regions, with an increase of 31.2% and 30.4% respectively.

Chengdu's online retail sales reached 493.48 billion yuan, accounting for 69.8% of the province's total. Leshan, Mianyang, Deyang and Meishan followed, with 32.66 billion yuan, 27.5 billion yuan, 16.99 billion yuan and 13.37 billion yuan respectively. Dazhou, Deyang and Yibin ranked 2, 2 and 1 respectively, accounting for an increase of 1.0, 0.3 and 0.1 percentage points respectively in 2020, and the growth rate of physical online retail sales reached 159.7%, 53% and 49.7% respectively. At the same time, the ranking of physical online retail sales in Deyang and Liangshan Prefecture increased by 4 and 1 places respectively compared with 2020, and the ranking of service-oriented online retail sales in Dazhou and Nanchong increased by 2 and 1 places respectively compared with 2020.

(4) Rural e-commerce has grown rapidly, the number of rural online merchants is the first in the west, and the fruits are the best-selling.

Sichuan's rural online retail sales reached 192.18 billion yuan, an increase of 32.3% year-on-year, 5.4 percentage points higher than the country, accounting for 4.6% of the national rural online retail sales. Among them, the online retail sales of Sichuan agricultural products were 38.57 billion yuan, an increase of 26.8% year-on-year, 0.5 percentage points higher than the whole country, accounting for 5.4% of the country. From a geographical point of view, the retail sales of rural networks in Chengdu, Leshan and Deyang have exceeded 10 billion, accounting for more than 60% of the total. From the perspective of e-commerce into rural comprehensive demonstration counties, the growth rate of online retail sales in Langtang County, Danba County and Litang County was the highest in poverty alleviation areas and state-level demonstration counties, reaching 314.6%, 288.3% and 220.1% respectively, and the online retail sales of Emeishan City, Dujiangyan City and Jianyang City ranked in the forefront. From the perspective of the number of online businesses, the number of rural online businesses reached 622,000, an increase of 24.7% year-on-year, an increase of 123,000 over the previous year, ranking 7th in the country and 1st in the western region. From the category point of view, fruits, tea, herbs and other industries are the hottest, and the sales of oranges, green tea, jasmine tea and other categories are in the front.

(5) "Made in Sichuan" the retail sales of the whole network increased by 18% year-on-year, "Sichuan liquor" sales volume is the largest, Sichuan medicine growth rate is the highest, food is the most advantageous industry, Zhejiang is the first place for the distribution of goods outside the province, and Guangdong is the first place for the purchase of Sichuan goods outside the province.

The online retail sales of "Made in Sichuan" were 530.25 billion yuan, an increase of 18.0% year-on-year. From the perspective of supply and demand, Sichuan, Zhejiang, Jiangsu, Shanghai, Guangdong and other places are the key e-commerce shipping places of "Sichuan-made", Sichuan, Guangdong, Zhejiang, Jiangsu and other places are the key consumption places of Sichuan goods, and liquor, tea, hot pot base, citrus and other products are the most popular. From the perspective of the industry, "Sichuan wine", "Sichuan tea", "Sichuan cuisine (Sichuan tune)", "Sichuan Chinese time-honored brand" and "Sichuan medicine and health" achieved 46.29 billion yuan, 12.68 billion yuan, 5.38 billion yuan, 36.18 billion yuan and 4.04 billion yuan respectively, with a year-on-year growth rate of 17.2%, 23.0%, 21.0%, 18.1%, 39.7%, and "Sichuan wine", "Sichuan tea" and "Sichuan cuisine (Sichuan tune)" accounted for 45.1%, 9.9% and 12.8% of the industry share respectively. From the perspective of industrial belt, the food, clothing, shoes and bags, home decoration and home decoration e-commerce industry belt as the only province in the west ranks among the top 10 in the country. Among them, Sichuan food ranked 4th in the country, an increase of 1 place over 2020, accounting for 6.6% of the country and 0.4 percentage points higher than 2020; Sichuan clothing, shoes and bags ranked 8th in the country, accounting for 3.5% in the country. Sichuan home decoration ranks 5th in the country, accounting for 5.9% of the country.

(6) Traditional e-commerce platforms are the main sales carriers, and the volume of live broadcast transactions has increased by 82.4% at a high speed.

Among the online retail sales in Sichuan, Taobao, Meituan and Jingdong achieved 215.34 billion yuan, 84.72 billion yuan and 70.46 billion yuan respectively, accounting for 30.5%, 12.0% and 10.0% respectively. The transaction volume of live broadcasting on the whole network was 78.13 billion yuan, an increase of 82.4% year-on-year, and the number of live broadcast viewers increased by 248.4% year-on-year, of which the transaction volume of Taobao live broadcast was 54.38 billion yuan, an increase of 164.7% year-on-year. Furniture, fine wine, computer office, etc. have become popular categories for live broadcasting.

(7) E-commerce has become the main support for express parcels.

The number of e-commerce orders in the province was 1.67 billion, the number of e-commerce express parcels was 2.16 billion, an increase of 20.1% year-on-year, and the business volume of express delivery service enterprises in the province was 2.77 billion pieces in the same period, an increase of 28.7% year-on-year, and nearly 80% of the express delivery volume came from e-commerce sales.

(8) The scale of cross-border e-commerce transactions hit a record high.

The scale of cross-border e-commerce transactions in the province was 70.09 billion yuan, accounting for 29.6% of the province's general trade volume (236.6 billion yuan), an increase of 53.8% year-on-year, and the growth rate was 38.8 percentage points higher than that of the whole country. Among them, exports were 67.35 billion yuan, an increase of 78.5% year-on-year, and imports were 2.74 billion yuan, a year-on-year decrease of 65.0%; the total transaction volume of Chengdu, Luzhou, Deyang and Mianyang cross-border e-commerce comprehensive test areas was 68.53 billion yuan, 700 million yuan, 410 million yuan and 450 million yuan, respectively. There are nearly 2,300 cross-border e-commerce record-filing enterprises in the province, and Deyang, Mianyang, Nanchong and Yibin have become new cross-border e-commerce retail import cities.

In 2021, e-commerce in Sichuan Province has played an important role in epidemic prevention and supply, quality improvement and consumption promotion, promotion and expansion of production capacity, transformation and innovation, etc., becoming an "accelerator" to drive consumption, a "catalyst" for the integration of three industries, a "connecting line" for the digitization of the industrial chain supply chain, and a "power source" for rural revitalization, and generally presented "four enhancements", namely: "market penetration, team competitiveness, Sichuan-made brand influence, and digital empowerment capabilities of new formats" were enhanced. Lay a solid foundation for the high-quality development of e-commerce in 2022.

In 2022, the Department of Commerce of Sichuan Province will firmly follow the work deployment of the provincial party committee and the provincial government, conscientiously perform the responsibility of "consumption promotion", continue to expand domestic demand, promote consumption, and stabilize growth as the primary task and political responsibility of e-commerce work throughout the year, take "everything around the enterprise" as the orientation, focus on the three major directions of "promotion and increase, digital empowerment, and trend leadership", and strive to build an e-commerce selection center, enhance the IP influence of the Sichuan E-commerce Festival, develop digital business travel and cultural lines, and continue to optimize the e-commerce ecosystem of Sichuan Province Strive for the "double-digit" growth of e-commerce throughout the year, strive to achieve a growth rate of more than 11% of e-commerce transactions, reaching 4.5 trillion, and an online retail sales growth rate of more than 15% and more than 800 billion yuan.

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