In recent years, there has been a clamor for the "rise of national comics", but only those who really do animation know the hardships involved. The embarrassing situation of today's domestic animation is more or less due to the lack of collaboration ability of the team and the disconnection of the audience on the road of film industrialization. In China, animated films want to make money, and the most solidified way is to first broadcast them on TV, accumulate popularity, and then timely make a big movie. This situation is aimed at an audience group, undoubtedly a child audience.
The Spring Festival leTV produced "Bear Haunting Fantasy Space" to win 500 million box office, with gratifying results. In the tiger mouth of the tiger who competed for supremacy in many domestic films at the beginning of the New Year, it was very difficult to win this achievement, and the picture quality of the film in the current domestic animation movies has been considered superior, but in terms of plot, the low and young route has always made people feel that they can do better.
Over the years, domestic animation has faced the biggest embarrassment, not only the long project cycle time and financial difficulties, but also the lack of original content. The strong smell of cottages casts a shadow over domestic animation. In fact, there is no shortage of animation talents in China, and the "Haunting Heavenly Palace", "Mudi", "Three Monks", "Baolian Lantern" and "Big Ear Tutu" exported by Shanghai Fine Arts Film Studio in the early years can make the audience feel the strong Chinese style and the excellent team production results.
Just after the impressive results of the phenomenal animation "The Return of the Great Sage" in 2015, domestic animation has always owed the audience a real hit in recent years. In 2016, the animated film "Little Door God" was given high hopes by major film companies, but the day did not go according to people's wishes, the film only achieved a box office performance of 78 million, and domestic animation once again fell into the embarrassing situation of vague classification of low audiences and adult audiences.
Chasing light animation after "Little Door God" after the pain of pain, the 2017 summer file of the newly produced animation film "A Tang Adventure", continues to be directed and written by Wang Wei, still produced by Light Chaser Design Co., Ltd., but compared to "Little Door God", the embarrassing thing is that the capital is no longer concentrated. This time, Beijing Zhonglian Huameng Cultural Media Investment Co., Ltd., Alibaba Pictures Group Co., Ltd., Tencent Penguin Pictures Cultural Communication Co., Ltd., Baidu Netcom Technology Co., Ltd., and Shanghai Gwah Business Information Consulting Co., Ltd. are all not among the producers.
This time, "The Adventure of Atang" (formerly known as: "The Fantastic Journey of Atang Xiaolai") will brave the summer file, which is also the most important domestic animation film in the summer file. "I'm Tang, Tang Bohu's Don!" A tea pet with a shape similar to Tang Bohu and a bit like Wu Song's tea pet confidently introduces itself. The so-called tea pet is the pet of the tea drinker. As the name suggests, it is a pet nourished by tea, mostly pottery crafts made of purple sand or clay. However, how to make a tea pet without tea infiltration can make its body leave a tea fragrance for a long time, and gradually become warm and jade-like in its own color, which has become the biggest dilemma of the tea pet Atang. The lack of support from capital may become the biggest dilemma of "The Adventure of Atang" produced by the light chaser animation this time.
Domestic animation films are also gradually aligned with Hollywood, setting the protagonist of the story in the proposition that small people complete big dreams. "The Adventure of Atang" produced by Chasing Light Animation gives full play to the imagination, in the process of small people completing their big dreams, let the antique tea pet and the robot of modern black technology become the "double male protagonist" of this film, which is interesting!
Domestic animation is not easy, and it is even more difficult to produce 3D animation. "The Adventures of Atang" is well operated, and it may not be impossible to become the next "Return of the Great Sage"? In today's film market, investors are no longer as bold as they were two years ago. Of course, phenomenal movies are indeed unattainable, even if director Tian Xiaopeng comes again, he may not be able to operate another "Return of the Great Sage" in the same way. Directors like Wang Wei in "A Tang Xiaolai" who still adhere to the feelings of domestic animation show the embarrassment and calmness of Chinese animation filmmakers to a certain extent.
Tudou founder Wang Wei transformed from Tudou after retiring as a director and only made two films: one was "Little Door God" released on New Year's Day in 2016, and the other was "A Tang Adventure" released in the summer of 2017. If "Little Door God" is a poorly practiced work, then this time "The Adventure of Atang" let the audience see the general progress. This progress is no exaggeration to say that it is a progress that impresses the entire Chinese domestic animation. During the Spring Festival, "Bear Haunting Fantasy Space" can explode, and this summer program "A Tang Adventure" may not be impossible! On July 21, we will wait and see "The Adventures of Atang".