Mango Super Media: Net profit is expected to be 2.04 billion yuan - 2.14 billion yuan in 2021, an increase of 2.92% - 7.96% year-on-year

China Securities Network News (reporter Duan Fangyuan) Mango Super Media disclosed the 2021 performance forecast on the evening of January 20. The company expects to achieve a net profit attributable to shareholders of listed companies of 2.04 billion yuan to 2.14 billion yuan in 2021, an increase of 2.92% to 7.96% year-on-year.

For the reasons for the growth in performance, Mango Super Media said that during the reporting period, the company always adhered to the development strategy of deep integration of mainstream media, faced the changes in the competitive landscape of the industry, continuously strengthened media value leadership and content independent innovation, actively responded to the impact of the new crown pneumonia epidemic, and promoted the steady progress of the company's various business operations. At the same time, adhering to the high threshold long video platform content is king, continuing to exert the advantages of content self-production, content innovation has repeatedly achieved good results, effectively driving the company's advertising and operator revenue growth rate of more than 30%, and the number of effective members of Mango TV reached 50.4 million at the end of the year, an increase of 40% year-on-year. In addition, Xiaomang, a new wave of domestic content e-commerce platform in the strategic cultivation period, peaked at 1.26 million daily active during the reporting period.

According to the relevant person in charge of Mango Super Media, in 2021, the company has always adhered to the "content is king" in the industry reshuffle and market style rotation, and continued to create high-quality cultural quality content.

The data shows that in the bone duo 2021 network comprehensive heat index ranking, the Mango TV variety project is still "dominating the screen", occupying 8 seats in the top 10 lists, of which "Brother With Thorns" ranks first with 5.86 billion plays throughout the year. In addition, the innovative variety shows "Goodbye Lover" and "We Who First Entered the Workplace" were squeezed into the top 15 of the annual list in the first quarter.

In 2021, "Monsoon Theater" has successively launched a number of high-quality drama works with high playback and high market reputation, such as "Wolf Hunter", "True Detective of Lies", "I am very good in other places", "Tianmu Crisis", "Mother-in-law's Bracelet", "Twelfth Second" and so on. Among them, the suspense drama "Twelfth Second", which aired in October 2021, has been played 1.83 billion times.

QuestMobile data shows that the monthly active user scale of Mango TV has stabilized to more than 200 million in 2021. In the summer period from June to September 2021, Mango TV's monthly active data ranked third in the industry.