The moon in foreign countries is not rounder than in China, and domestic down jackets are not worse than foreign ones!
For many young consumers, down jackets only recognize international big names, such as "rotten street" Canada goose, north, 10,000 yuan down jacket "scissors", Mengke, etc., and know very little about their own national brands.
In fact, compared with the down jackets of European and American countries, the down jackets of East Asian countries are more suitable for the body shape of Asians, especially the down jackets of the three countries of "China, Japan and South Korea", the design is heart-warming, and the cost performance is also very high!
Don't blow black, put aside the brand stereotypes, this issue of the content will talk to you about the down jacket brands of the three countries of "China, Japan and South Korea", and see who is better?
China: Bosideng, Kaile stone, Ou Rong Lai
(1) Bosideng
Transforming the most successful domestic down jacket brand, Bosideng after 45 years of hard work, from the "earthy taste of a brother" counterattack into a "fashion overlord", out of the country from the moment it is destined to be extraordinary!
From the style design to break the traditional down jacket of the earthy image, the launch of "a new generation of down jackets", "trench coat down jacket" and other designers joint series, closely follow the trend of fashion, to meet the aesthetic preferences of the younger generation.
The transformation of the original intention at the same time, has been insisting on serious products, urban down jackets take into account the fashion and warmth effect, outdoor down jackets have a peak series, performance catches up with Canada goose, Archaeopteryx.
(2) Kailestone
As the "shoulder handle" of domestic outdoor down jackets, Kaile stone is definitely the one that is seriously underestimated.
All down jackets are made of high-quality goose down filling, but they only cost about 2,000 yuan, which truly achieves the configuration and cost performance "double high".
You may complain that archaeopteryx outdoor down jacket configuration is high, but the style is not fashionable enough, while Kaileshi's down jacket takes into account the urban outdoor style, the style is fashionable, and it is warm to wear to meet the needs of different occasions.
(3) Ou Rong Lai
"It is more popular abroad than at home", referring to Orolay Ou rong lai, which is known as the "Amazon down jacket".
Although the configuration is general, the use of duck down filling, but in the fluffiness and down cleanliness, much better than similar down jacket brands.
Product positioning chases the big goose, but maintains a super high cost performance, down jacket style is diverse, to meet the daily commuting, outdoor needs, which is also the root cause of foreign ins net red, celebrities love to wear Orolay.
Japan: Desante, Mont-bell, TATRAS
(4) Desante
Fashion is not inferior to Canada Goose, the configuration is not worse than the League, and Desante's popularity and reputation in China have been good!
Thanks to the excellent configuration and exquisite craftsmanship, goose down filling combined with anti-drill down technology makes it warm and comfortable to wear. Even so, the high-end quality sells at the mid-end price, and the average price of 2,000 yuan is also the price of a piece in the north.
⑤ Mont-bell
The titles of "Archaeopteryx of Japan" and "Uniqlo of the Outdoor World" have made Mont-bell the number one outdoor down jacket brand in Japan.
Goose down filling, the highest fluffiness of up to 1000, but adhere to UNIQLO's cost-effective route, never use price to exploit consumers; but Mont-bell also has a common problem of outdoor down jacket brands: the style design is too single, focusing on quality but ignoring the style!
⑥ TATRAS
"Niche is not easy to collide" is the highest evaluation of TATRAS and its biggest advantage.
The down jacket follows the most classic Japanese style, the version of the cut is traditional and conservative, there is no eye-catching fancy elements, simple but not lack of fashion sense, deeply loved by japanese models.
The only thing that is lacking is that the price is expensive, and the average price of a niche down jacket of four or five thousand is really not affordable for everyone!
Korea: Kolon, Breark, NEPA
(7) KOLON Sport/Kolon
South Korea's first professional outdoor brand, but in the design of down jackets is not limited to outdoor style, fashionable style, firmly grasp the aesthetic preferences of young people, to achieve urban outdoor double combination.
High-quality goose down to meet the daily, outdoor warm needs, but unfortunately the price is slightly higher, resulting in popularity and word of mouth is not particularly good, and also by Anta acquisition, but also our own products!
(8) Black YAK/Breiac
The biggest advantage of Korean outdoor down jackets is that the style design is very trendy, and there is no excessive outdoor element that affects fashion demand, and the same is true of Black YAK/Breiac.
The materials are solid, the quality is good, the price of more than a thousand is really not expensive, and the student party can afford to consume.
⑨ NEPA
Nepa is also a brand that can make the outdoor down jacket style so fashionable.
Goose down, duck down models, ordinary models of about two thousand, expensive three or four thousand, in the case of discount season can also be discounted, the overall cost performance is relatively high; more Quan Zhixian endorsement, many Korean stars are wearing, fashion attributes are absolutely beyond doubt.
epilogue:
The down jackets of the three countries of "China, Japan and South Korea" have their own advantages, but on the whole, the domestic down jackets are slightly better, with excellent configuration, high cost performance and complete styles, which meet the needs of different groups of people.
(The image comes from the Internet, if there is infringement, it will be deleted immediately)