【Advertisement in Peter's eyes】Visual presentation is different from the world [a flash of inspiration]
Positive typical: Essilor.
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Negative typical: messy don't know what it is.
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[Thinking] I remembered that there was a food city owner who asked me to do consultation, the newly opened food city, the investment is very good, the location is very good, there is no business.
After communication and investigation, it was found that there was a problem with the propaganda poster, just like figure (3) [shock] full of disorganized text information, no picture, the key is that the address is gone.
The flyer of that food city is very magical, in order to print all the stalls, the layout is painstaking, and finally found that the address is not printed [petrified], what to do? Impose an address bar in the gap in the leaflet fold, who can see this!
The key is to print 100,000 copies, and the boss is reluctant to send them out [vomiting blood]
After diagnosis, the promotional materials were re-proofread, because the merchants had already moved in, they did not adjust the classification of the stalls, but only increased the ground stickers and flags.
The flyer simply quantifies the main information and visualizes it on the front and back, such as a giveaway discount, such as a map arrow.
The final effect can be imagined, no way, who let that food city open near Jing'an Temple [Big Golden Tooth]