Why is it easier to succeed than to innovate? Because your innovation is the most risky in this era, many times, the so-called innovation, in fact, is also a kind of repetition, for you may innovate, for others may be the old repetitive! Therefore, the repeated repetition of the extreme, the continuous refinement of a point, will change from quantity to quality! Of course, this process must be based on a big premise:
There is nothing wrong with the big strategic direction!
Sun Honghe, in order to better explain this process, first list a few data and questions for everyone:
Do you know how many hundreds of millions of registered users the internet now has? How many hundreds of millions of users? So how many fans do you have now? Even if Sima Nan's fans are less than 10 million, right? Do you know how many people in this world still don't know you? Do you know what the earliest advertising slogan of self-media is? Information World! That is to say, no matter how many fans you are now, the essence of which you are still a pearl buried in the soil, the vast majority of people in the world still don't know much about you, you are not a super Internet celebrity, a super star, right? Your thing is still needed by many people, but don't know!
The most critical success rule of true self-media marketing:
You have to put your most specialized advantages through self-media, focus on the ultimate display, and then insist on repetition, extreme repetition!
This is the most classic success rule of self-media marketing, do you know why?
Because an excellent article, an excellent content short video, only a very few can see, even if this playback is one million and eleven million, there are many, many have not seen, it is like I shot five or six thousand original short videos in three years, a lot of things I have talked about, and a large number of new people have not seen it, so you say is not a waste? Our time is not your daily steady stream of a lot of creation, innovation can be successful!
Sun Honghe teaching materials
Sun Honghe replied to a few questions that netizens are more concerned about recently, but have not been able to understand:
1, Why are your playback volume getting lower and lower?
The shift of crowd attention, in 2015, mass entrepreneurship, mass innovation, what kind of content was the hottest at that time? Mass entrepreneurship, entrepreneurial marketing, marketing management, business models, business thinking, entrepreneurial speeches, financing and so on. From 2019 to now, what kind of topics are on fire? The epidemic, the international situation, the short parents, the revenue of the broadcast, the vulgar entertainment, why? This is a question that everyone thinks for themselves, but there is an unavoidable reality: when the group is more confused, the more passive it is, the more it gives priority to seemingly easy things! Right?
For business-minded people, professionals, he will definitely understand social links, accurate matching, traffic operation, stock is the key, private domain traffic is fundamental, cycle changes, go with the flow!
2, what kind of content playback is high?
Vulgar humanity, entertainment, happy, happy, is the highest number of broadcasts in these two years, but next year may not be, the last question, I answered the crowd's attention shift, this question, let's think about it: high content playback, the income must be high? On the self-media has nine kinds of benefits, how many kinds of benefits can you transfer? Can your gains be sustainable? Does this gain you earn affect other gains? Many people just understand the narrow meaning of self-media revenue as the amount of playback, so what is e-commerce? What is the business model of the enterprise? What is a brand? What is content payment? What is private domain traffic? What is commercial fission?
Sun Honghe
Well, when we understand these most basic self-media marketing thinking and business logic, let's take a look at how to quickly form an influence on ourselves by relying on original value, and make money quickly through social traffic fission:
Taking Sun Honghe @ Sun Honghe as an example, the successful marketing model of original value has three steps:
1, the first step, show your strongest and most advantageous ability, determine your brand positioning and influence!
2, the second step, repeat and insist on repeating to the extreme, like a needle constantly deeply rooted, do not always play tricks to make fresh, continue to do their most advantageous areas of things!
3, the third step, every day new is very important, but the systematic operation makes the stock more important, the original digestion, purification, streamlining, from less to more, what is the most important thing? Matched and precise.
If you are doing business, doing content operations, and wanting to do product e-commerce in the future, in short, as long as you are involved in business, you must follow Sun Honghe's set of theories and practices to do, all the knowledge points I have summarized him into the textbook.
My daily short videos are my teaching materials, students ask me questions, I made a short video and sent it to today's headlines, let them see, this model is also a service guarantee for learning, if you don't know, you will think: why not change the subject matter? Why not grab traffic? With your oratory ability, what subject matter can not be told? But I mentioned: Who are you? Who do you serve? Who are the groups that you have to seriously systematize?
This is a very important key logic! All fans should understand who you should put all your energy into? The focus of your life is determined by a very small number of people, a very small minority determines your destiny, and the minority is the key group that grasps the essential logic of things!
Because of this, I have changed a lot of entrepreneurs, brick-and-mortar store owners and new individual entrepreneurs, part-time entrepreneurs, because they are studying business systems, business marketing.
I am a paid content author, the short videos I share every day are my due responsibility, it is an obligation that the students of our school must do, they have questions, I have the responsibility to use short videos to answer them. That becomes the perspective of self-media people, this is the normalized content I share every day, but also my positioning, so this system and thinking is a very complex business thinking refined, the complex into simple, the simple into the standard replicable, and then the daily continuous repetition and repetition, do him to the extreme, the next thing is to come naturally! Next year's focus is on private domain traffic, everyone should pay attention to it, and ask me if you don't understand!