Economic Herald reporter Du Hai
The footsteps of the Spring Festival are getting closer and closer. On January 19th, Tsingtao Beer Centennial Guochao Street was officially opened in Impression Jinan Spring World, when the folk culture of Jinan and the national tide culture of Tsingtao Beer merged and collided, what kind of wonderful chemical reaction will occur? Brilliant neon and cool design light up the new night in Jinan, adding a fashionable new atmosphere to the Spring Festival in Quancheng.
Green Beer Centennial National Tide "Fried Street" Quancheng "New Set"
Net red giant cans, landmark lighthouses, high-altitude light signs, large dragon gates, wall national tide paintings... With the opening of Qingdao Beer's century-old Guochao Street, there are more national tide Internet celebrity punching places that young people like in Jinan at night.
The retro modern atmosphere, dazzling neon lights, and eye-catching beer installations, especially the oversized beer bottle in the middle, and the retro Republic of China advertisement, are very suitable for punching in and taking photos. Xiao Liu and Xiao Zheng, a couple who are taking a group photo in front of the internet celebrity giant pot, said: "Green beer Guochao Street is very attractive, and this kind of place with the national tide style is rare, giving us a feeling of novelty play. ”
In addition, all kinds of national tide elements and old advertisements extracted from the century-old culture of Tsingtao Beer have also been moved to the scene, and the girls on the billboard wear the most popular Haipai qipao at that time and hold a cup of Tsingtao beer, which shows that drinking Tsingtao beer at that time was already a very fashionable thing. Friends can find out how Tsingtao Beer combines classic and modern trends.
Immersive experience of the national tide of fireworks
The Qingdao Beer Centennial Guochao Street, which opened the street this time, is located in the impression of Jinan Spring World in the West Railway Station Area of Huaiyin District, Jinan City, which is a nationally renowned neighborhood with distinctive regional characteristics in Jinan, covering six theme formats of "culture, residence, food, travel, shopping and entertainment". Tourists who come to the impression of Jinan Spring World can taste a variety of flavors of Tsingtao beer in the neighborhood, punch in the national tide boutique works, feel the century-old national tide of Tsingtao beer, enjoy the beautiful green beer culture, experience the drunken beauty tour, and enjoy the "national tide fireworks" that is deeply rooted in the hearts of the people.
"Here you can not only feel the cultural heritage of Jinan, punch in the national tide of green beer, but also taste the rich and fresh Qingdao beer, as well as a variety of special cuisines, here is simply a dream mecca, you can visit all night will not be tired." College students studying in Chengdu took advantage of the night and their friends to eat and punch in the Green Beer Guochao Street, "I didn't expect that Jinan also has such a foreign and fashionable place, with the taste of Chengdu." ”
As a century-old national tide brand, Tsingtao Beer runs through the lives of several generations, not only a beer brand, but also the memory of the times, the epitome of national culture, a cultural element containing history and trends, known as "the light of domestic products". With the classic power of a hundred years, Tsingtao Beer reshapes the fashion trend, uses the trend play of contemporary young people to convey the spirit of ingenuity of Tsingtao Beer, and brings a different new force of national tide.
The new power of the national tide ignited the night jinan
Young smiling faces, fashionable culture, and the vitality of the city are personal experiences, urban character, and industrial ecology. The launch of Qingdao Beer Guochao Street shows the new highlights of Quancheng's "night economy" and strives to create a high-grade characteristic block of "open, modern, vibrant and fashionable". In addition to a can of beer, Tsingtao Beer starts from the excavation of its own century-old history and cultural branding, re-examines the contemporary value of oriental culture, and uses the Chinese Chinese to recode the national tide, igniting not only the night lifestyle with unique Jinan characteristics, but also the attraction to young people. The development of the fashion industry and the creation of Jinan's night economy are also the sincere moves of the city's "investment in young people".
Qingdao Beer Centennial Guochao Street integrates into Jinan's night color with a fashionable attitude, creates a new immersive, experiential and interactive consumption scene, opens up a new form of opening this "city that never sleeps", injects "moisture" into Jinan in winter, adds special projects to Jinan's night economic development, and also adds color to cultural tourism consumption.