© Courtesy of Burberry / Feng Li
The Spring Festival of the Year of the Tiger is just around the corner, and Burberry is proud to present the 2022 New Year Celebration Campaign.
The promotional film was performed by models Liu Bingbing, Liu Chunjie, Wang Xiangguo and Yang Ling, and was shot by well-known photographer Feng Li.
The lifelike motifs add boundless vitality to the New Year capsule collection, celebrating the vibrant, confident and resolute spirit of the Year of the Tiger. The new collection is exclusively created with an orange tiger print that highlights the label's signature Lola Lorna bag, Olympia Elonpia bag, cashmere scarf and sneakers, with details that reflect the unique style of the Year of the Tiger.
The classic TB exclusive logo print also adds a new design, based on honey beige, embellished with a bright orange B pattern, and energetically interprets the brand's iconic Trench trench coat, bow shirt, ruffled skirt, Italian worsted nylon jacket and other boutiques, opening the year of the tiger.
Feng Li, photographer "Tiger" year message
"Returning to the self from nature, by nature, with a fierce tiger in the heart and a fine smell of roses."
Ladies
The coat includes a lightweight Italian worsted cotton Gabadian belted coat that's cut to a relaxed fit and lined with a tiger-print animal print.
Italian worsted silk bow shirt featuring contrasting pieces and eye-catching tibal logo motifs.
The new knitwear boutique includes a round-neck cashmere knit with a new exclusive logo pattern of jacquard and a functional wool V-neck knit with a tiger animal print.
Italian worsted silk shirt dress featuring TB-specific logo contrasting trims. There's also a functional wool short-sleeved knit Polo dress for a confident look.
Men
Crafted from Italian worsted nylon, the lightweight turtleneck is punctuated with a handy hood and is punctuated with a new and exclusive logo print. There's also a hooded style with a versatile double-sided, two-wear design and a new and exclusive logo pattern on the solid fabric.
There's also a silk twill shirt, a loose-fit T-shirt, a hoodie and drawstring jogging bottoms emblazoned with a new and exclusive logo.
Packages
The iconic Lola Lorna bag is new to the orange tiger print with a chain strap and is paired with a TB-exclusive logo buckle.
The Olympia Elompia bag is spun from a cotton-blend with logo detailing and embroidered with an orange tiger print animal print.
The Italian craft messenger bag and the large tote bag are presented in a tiger print.
Accessories
For women, they're made from a selection of Italian tanned leather with metallic pointed heels with hole detailing. The men's shoe is the new Arthur trainer, crafted from Vintage Checked Cotton-moulded fleece leather.
Organic silk-and-wool blend jacquard cotton baseball cap and scarf with a new and exclusive logo.