1
Bubble Mart × EDG
Interpret the unbreakable chivalry
Recently, Bubble Mart joined hands with EDG E-sports Club to create the first championship joint model of the MEGA Collection series, interpreting the unbreakable chivalry of EDG in the form of hand-run, and jointly remembering the glory and spirit of Chinese e-sports. It is reported that the cooperation between the two is a joint name for public welfare, and 1 million of the cooperation proceeds will be donated to public welfare projects.
2
"Bear Haunting" × "Inhuman" × Shanghai Fine Arts Film Studio × "Big Ears Tutu"
Create an animated film "Our Winter Olympics" as a gift
In order to present the Beijing 2022 Winter Olympic and Paralympic Games, the national comics "Bear Haunting", "Inhuman", Shanghai Fine Arts Film Studio, and "Big Ears Tutu" jointly created the animated film "Our Winter Olympics", and officially announced the file on January 15, 2022.
The film brings together the classic characters in the national comics such as "Big Haunting Heavenly Palace", "Big Ear Tutu", "Bear Paradise", "Inhuman", etc., and tells their multi-chapter stories about unity, dreams, courage and struggle with the Winter Olympic mascot Ice Pier and the Winter Paralympic mascot Xue Rongrong around the opening ceremony of the Winter Olympic Village. The cooperation of the Chinese Animation Dream Team will evoke the childhood and youth memories of generations of Chinese people, and invite the audience to go to the cinema to cheer for the Winter Olympics.
3
Little Red Book × Morning One Investment
Invested in Chinese luxury brand Duanmu Liangjin
Xiaohongshu and Chenyi Investment, investing in the Chinese luxury brand Duanmu Liangjin.
As can be seen on the brand's official website, Duanmu Liangjin takes bags as its main products, and also launches small accessories such as silk scarves, card bags, and tassel pendants. The biggest feature of Duanmu Liangjin is the material and technology of bag making. With wood as the main raw material and brocade as the decoration, Duanmu Liangjin is directly distinguished from the mainstream luxury brands that use leather goods as the material.
The brand was selected as a national ceremony candidate for the Belt and Road Forum for International Cooperation. In addition, at Christie's World Famous Bag In Hong Kong, Duanmu Liangjin's new bag "Lingbo" was sold for HK$137,500, and was seated with regular customers of luxury auction houses such as Hermes, Chanel Chanel and Louis Vuitton.
4
Tai 2 × Good bottle HowBottle
Looking for the "malleable talent" who picks up garbage
Recently, Tai'er and its sustainable partner Good Bottle HowBottle launched the "Plastic Talent" eco-friendly bags, each of which is recycled from 10 recycled plastic bottles, giving waste a second life. At the same time, the "Picking Point Scheme" was launched, so that consumers who participated in the garbage collection action had the opportunity to obtain "plastic talent" environmental protection bags.
In addition, Tai'er held the Tai'er Garbage Man "Pick Up Point Plan" environmental protection exhibition at Xiamen Baolong Yicheng Store, advocating "each person picks up a little, the world is clean and 100 million points", inviting consumers to punch in or sign up for garbage man public welfare activities to contribute to the environmental protection of the earth.
5
Jian Nanchun × Sanxingdui
Stage a cultural adventure
To commemorate the 100th anniversary of modern Chinese archaeology, traditional liquor brand Jian Nanchun and Sanxingdui Museum launched the first co-branded liquor "Jian Nan Chun Bronze Age", jointly interpreting the inheritance and rebirth of ancient Shu civilization.
It is reported that the "Jiannanchun Bronze Age" adopts the national intangible cultural heritage technology, specially brewed from the 1500-year-old Tianyi Lao "Living Cultural Relics" cellar pool group, and created by the master's quality control and layer by layer selection. The bottle body is rendered with sanxingdui's unique bronze glaze color, which skillfully integrates the mysterious and majestic bronze mask and the Shu famous wine that has been passed down for thousands of years, which is rich in collection value, appreciation value and cultural value.
In this cross-border cooperation, "Jian Nanchun Bronze Age" will be limited to 20,000 bottles, each bottle will be accompanied by an exclusive collection certificate, and each bottle of Jian Nanchun will donate 50 yuan for the special restoration of ancient cultural relics. Jian Nanchun collided with the Sanxingdui civilization with the profound wine culture of the brand, talked with consumers about cultural inheritance, and paid tribute to the 5,000-year-old Chinese civilization.
6
Oreo × Frozen WonderLab
Launched the Silk Road Customs Clearance Gift Box
With the theme of "Exploring the Silk Road and Gathering Desert Clearance", WonderLab presents a cultural vision and local flavor with "regional characteristics".
WonderLab respectively launched two kinds of national style gift boxes, the Silk Road National Tide Probiotic Gift Box inspiration from the Silk Road, drawing the National Style Chessboard, so that the flying chess and adventure chess collide, the packaging gift box can also be used for storage box use; the Silk National Tide Milkshake Gift Box, inspired by the Shengshi Tang Style, modernized the tang Dynasty and the Tang Dynasty costume style of the fusion collision, the milkshake bottle in the gift box transformed into a flower dress national style small fat bottle, interpreting the beauty of Hanfu, while the milkshake will also be sold in the form of a blind box. WonderLab wants to invite consumers to unlock the spirit of the New Silk Road together, and "benefit" exploration, transcendence, and shine.
7
Oreo × Frozen
Launched disney frozen fairy tale pop-up book gift box
Recently, Oreo and the Disney movie "Frozen" launched a joint winter limited series of small biscuits, which meet the scene of the ice and snow in the movie and become pure white.
At the same time, Oreo also launched a Disney Frozen fairy tale three-dimensional book gift box for this limited product, which hides magical surprises, snow lake surface can be pulled, and cute "Snow Treasure" hide-and-seek, inviting users to enjoy winter adventures together. It is reported that Oreo also participated in the Tmall Very Big Name Day event, selling this limited gift box on Tmall.