In order to further promote the production and marketing docking of real estate agricultural products in Pudong New Area, on the morning of January 20, the Agricultural and Rural Committee of Pudong New Area, together with sales entities such as Hema Fresh, Miguoshi Fresh Hema Village, Dingdong Buy Vegetables, Qingmei Group, Jing grain Group, as well as honggang, Baiouhuan, Taoyong, Yueya and other production entities, jointly launched the "2022 Pudong New Area Real Estate Agricultural Products Production and Marketing Docking Meeting", aiming to allow sales entities and production entities to have a direct dialogue, eliminate information asymmetry, reduce circulation losses, and enhance agricultural production efficiency.
At the meeting, the Pudong New Area Agricultural and Rural Committee first released the expected production of major agricultural products in Pudong throughout the year. In 2022, the rice planting area in Pudong New Area is about 170,000 mu, and the total output is expected to be about 100,000 tons; the perennial vegetable planting area is stable at about 60,000 mu, and the total output is expected to be 450,000 tons; the main melon and fruit planting area is about 56,000 mu, which can be used for the brand Nanhui peach 8 packed 800,000 boxes, 12 packed 1.2 million boxes, brand Nanhui 8424 watermelon 4 million, brand Nanhui melon 3 million, brand Nanhui pear 8 packed 500,000 boxes, 12 packed 800,000 boxes, Brand Pudong grapes 4 pounds packed 800,000 boxes...
Subsequently, the main channel entities also announced the main demand for agricultural products in Pudong Real Estate in 2022, as well as the detailed requirements for product varieties, demand months, quality requirements, packaging specifications, etc., and analyzed and predicted and sorted out the fresh procurement demand generated throughout the year, guiding the production entities to formulate planting plans under the premise of signing procurement intentions and forming a production mode of "order agriculture".
In fact, since last year, in order to further implement the central government's "improve the monitoring and early warning system for the whole industry of agricultural products, and promote the establishment of a unified agricultural product supply and demand information release system", Pudong has been promoting the production and marketing model of "order agriculture". Through the production and marketing matchmaking meeting, the production entity can better optimize the production layout according to the consumption structure, and also let the sales entity grasp more comprehensive agricultural production information, ensure the stability of the supply chain, and achieve a win-win situation.
At last year's real estate agricultural products production and marketing docking meeting, 87 entities participated in the production and marketing docking, and the annual purchase amount of real estate agricultural products reached about 560 million yuan, which effectively promoted the real estate agricultural products to better go to the market and approach the public.
In addition, Pudong, as a national "digital village" pilot area, has gradually established a "rural industry map", and through the application of "one map" in the application scenario, the current situation of agricultural production in the whole region can be understood. Next, Pudong will continue to deepen its application, disclose the traceability information of agricultural product production to the public, and create a high-quality and consumer-trusted agricultural product supply area.
At the docking meeting on the same day, the sales channels of rice, vegetables, melons and fruits and the production entities signed cooperation intentions.
Column Editor-in-Chief: Huang Yongdi Text Editor: Du Chenwei
Source: Author: Du Chenwei