Zhu Dan, deputy to the Sichuan Provincial People's Congress: Under the background of normalization of epidemic prevention and control, Sichuan, which is rich in resources, is one of the release points of domestic cultural tourism demand

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Cover news reporter Yang Lan Lei Far East

Under the background of the normalization of the prevention and control of the new crown epidemic, what will be the direction of the cultural tourism industry in Sichuan Province? What opportunities will be available and what active explorations should be made?

On January 19, Zhu Dan, a deputy to the Sichuan Provincial People's Congress, a member of the Supervision and Judicial Committee of the Provincial People's Congress, the vice president of the Sichuan Tourism Society, and the dean and professor of the College of Tourism and Cultural Industry of Chengdu University, talked to the cover reporter about the topic.

Zhu Dan believes that although Sichuan Province has been affected to a certain extent in the context of the normalization of epidemic prevention and control, Sichuan, as a major province of cultural tourism, has long attached great importance to the development of the cultural tourism industry, and has created super IPs such as the "Sanjiu Da" (Sanxingdui, Jiuzhaigou and Giant Panda), accumulating a lot of resources, so that Sichuan can "seek opportunities in the crisis".

From the perspective of international tourism and domestic tourism, international tourism is basically in a state of circuit breaker at present, while the situation facing domestic tourism is very different.

Zhu Dan said: "Sichuan's tourism resources are very rich, we have both urban leisure tourism resources represented by Chengdu, as well as world-class tourism resources such as Jiuzhaigou and Dujiangyan, and at the same time, it is also a multi-ethnic gathering place." In the case of people's international tourism demand being suppressed, Sichuan, which has achieved remarkable results in epidemic prevention and control and is rich in resources, has become a good release point. ”

How will Sichuan develop the cultural tourism industry in the future? Zhu Dan gave advice.

Zhu Dan believes that in the future, Sichuan should upgrade the cultural tourism product system to make it more international, fashionable, intelligent, and technological, and more in line with the needs of the current z-generation consumer groups. Secondly, it is necessary to use the latest science and technology to transform the cultural tourism industry, such as VR, CR, blockchain, meta-universe, etc., to make tourism more dreamy and attractive. Finally, Sichuan should change from a "province with large cultural tourism resources" to a "strong province with cultural tourism resources", starting from attracting platform-type enterprises with traffic and realizing value transformation.

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