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Convita teamed up with Microsoft to bring a honey multi-sensory experience based on holoLens 2

author:Yingwei Nweon

(Nweon, January 20, 2022) From January 18 to 20, local time in Dubai, visitors to the New Zealand Pavilion of the Dubai World Expo will be able to immerse themselves in the wonderful world of holographic bees through Microsoft HoloLens 2 and feel the precious product of bees' hard work: honey.

Convita teamed up with Microsoft to bring a honey multi-sensory experience based on holoLens 2

Due to the pandemic, the UAE World Expo 2020, which was scheduled to take place in Dubai from 20 October 2020 to 10 April 2021, has set the exhibition from 1 October 2021 to 31 March 2022.

From January 18th to 20th local time, New Zealand honey manufacturer Convita joined hands with Microsoft to bring a multi-sensory experience of Manuka honey based on HoloLens 2 to the "Taste of New Zealand" celebration at the New Zealand Pavilion.

Convita teamed up with Microsoft to bring a honey multi-sensory experience based on holoLens 2

For this unique holographic tour, visitors will be able to watch the bees harvest the Manuka black tea trees to brew Manuka honey while tasting Manuka honey products made by Convita. With a pleasant green forest environment, buzzing bees, and the aroma of honey, you will be able to enjoy a feast of hearing, taste and vision in all directions.

David Banfield, CEO of Conway, said: "We are very excited to partner with Microsoft to develop the world's first consumer-led HoloLens technology application. This is a special chapter of Conway's as our goal is to become a truly digital-first, high-end consumer lifestyle brand. Partnering with Microsoft and leveraging HoloLens technology provides us with a unique opportunity to connect with our global consumers and help them feel the charm of the Hive and our unique Manuka Forest." ”

According to reports, there is a black tea tree called Manuka on the slopes, coastal areas and forest edges of new Zealand and northern New South Wales in Australia. In early summer, its blooming flowers attract swarms of bees to collect nectar from the nectar source to brew the unique Manuka honey. Founded in 1974, Convita is committed to bringing New Zealand wellness products with Manuka honey at its core to consumers around the world.

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