Text | Huashang Taoluo Xinyuan
Because chinese food appears in Korean costume dramas, the screenwriter will be "sentenced to death"?
"The TV series distorts history, and the Prince of North Korea entertains foreign guests and eats Chinese food!" Last March, a petition appeared on South Korea's Blue House petition website to "allow you to watch the suspended TV series "North Korean Exorcist," and within two weeks, the number of petitioners reached 200,000.
In the end, due to public pressure, the TV series was only 2 episodes and then removed from the shelves.
Why are Koreans so sensitive to Chinese cuisine? Let's start with the globalization war of Korean cuisine.
In 2005, the TV series "Dachangjin" fired the first shot at the globalization strategy of Korean materials.
The drama not only has the highest rating of 60% in South Korea, but also created unprecedented viewing miracles in East And Southeast Asian countries.
There are even media reports that "Dachangjin" has caused a "spicy cabbage" boom for foreigners, and as of 2014, the United States alone has imported $5.34 million of Kimchi from South Korea.
Since then, South Korea launched the "Strategy for promoting the Globalization of Korean Food" in 2009, in which the South Korean government announced that it would develop Korean food into "the world's fifth largest diet" by 2017.
In the years since, Korean materials have become increasingly dependent on cultural exports.
In 2014, a sentence by Jeon Ji-hyun: "It's snowing, how can there be no fried chicken and beer", which triggered a boom in Chinese beer with fried chicken.
For a time, Korean fried chicken shops have blossomed everywhere in various cities, and KFC, the "ancestor of fried chicken", has listed "beer fried chicken packages" in Chinese mainland.
As a result, fried chicken, which was once the "symbol" of Western-style fast food, was quietly incorporated into the name of Korean cuisine.
It can also be seen in the TV series "Dachangjin" that the dietary therapy and medicinal diets advocated in the earliest period of the Korean Peninsula all originated in China.
In modern times, due to Reasons such as World War II, dishes with strong Western industrial attributes, such as hot pot and Korean-style fried chicken, have also taken off in Korea.
So, how did this chinese and Western cuisine once become popular all over the world?
Nowadays, Korean food has far exceeded the food itself and has become a cultural phenomenon, and behind this culture, it is full of the word "take".
Kimchi, which was introduced to the Korean Peninsula from China 1300 years ago, is now the most important food label in South Korea, and the South Korean government has made great efforts to become the "kimchi dominant country".
After a series of "operations", in 2001, after successfully winning the international standard of the Swiss International Food Specifications Commission (CODEX) and becoming the "ancestor of kimchi", the Chinese name of kimchi was officially changed to "Sinchi" to distinguish it from Chinese kimchi.
In this way, "imitation post-processing" has become a characteristic of Korean cuisine, and "taking culture" is even more subtle.
However, as a product of the K-pop culture, when the K-pop faded, the Korean material also gradually declined.
After the ban on Korea and THAAD on January 14, 2022 at 16:18:44, young people are gradually no longer willing to pay for the Korean Wave, and many Korean restaurants have also closed down, according to statistics, in 2017, the sales of Korean ingredients in Beijing alone fell by 30%, and the serious areas plummeted by 70%.
In the early days, due to the lack of subjectivity, it inevitably led to the fact that it could only take the "take-ism" when constructing its own culture.
Just like the K-pop culture, it is originally a product of other countries, and after it is simply transformed, it is crowned with the "Korean" label, and it can become Made in Korea.
But in fact, the "take-ism" full of plastic rush flavor cannot go far. And the decline of Korean materials, but the Koreans are still fighting for the "emergence of Chinese food" in the TV series, which is really ironic.
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