Over time, each of our attentions is constantly changing. In the previous life, our attention was on whether we could solve the problem of food and clothing. In our present era of eating and wearing, our attention is now focused on our own material and spiritual needs.
In the book "Detonating Attention", the author Zhong Xiaoying uses her knowledge and experience in the past few decades to help us grasp the underlying logic of visual merchandising.
The author of this book, Zhong Xiaoying, is a famous visual merchandising expert in China and the founder of Show Republic. Engaged in exhibition work for 23 years, Douyin fans exceeded 24 million. Founded fashion retail self-media "display republic"
TeDxNingbo Conference, China Sales Industry Expo, C-star Shanghai International Retail Design and Equipment Exhibition, International Art and Design Week and other special guest judges
attention
If you want to be attracted to the crowd, you need to be the one who is different. Humans are visual animals, and in vision, red is a very eye-catching color. So if you want to stand out in the streets, wear red clothes.
There is a screen in a city. This screen allows a person or animal or Ultraman to be presented in people's field of vision in a three-dimensional way. That's very attractive to us. This screen enlarges people or things and becomes three-dimensional.
shop
When it affects the attention of customers. You need to have a beautiful shop.
The logo font of the store should be easy to understand, the simpler the logo, the more it can occupy the minds of consumers, and the pure color logo is more powerful.
The shop window should have a structural aesthetic, and you can use the same color background. Props in the store should choose clear brand positioning and product expression.
Visual merchandising
Visual merchandising can quickly get customers to notice and understand your own weapons. Be able to get closer to people most directly. The attraction of beauty is powerful, and people have a good feeling for everything that comes with beauty. Just like a boy who sees a very good-looking girl, he will involuntarily stare at the girl. The same girl will also talk to her girlfriend when she is shopping, when she meets a handsome man.
brand
In addition to visual merchandising, which requires lasting attention, that is, branding. Just like drinking coffee, we would go to Luckin Coffee or Starbucks to buy it.
In Disney, the personal IP of Lingna Belle has been able to help the Disney brand influence all tourists to play at Disney. There are also people who queue up in order not to smell the toys that buy Lin Lingna Belle's image.
So at all times you need to grab people's attention. Hopefully, after learning this book, you'll be able to use visual merchandising to grab people's attention.