Text: Understand the original Ofe Che, Xing Qiuhong
On January 19, according to a number of domestic media reports, FAW Toyota dealers said that the 15th generation of crowns will be imported into domestic sales, and has accepted reservations with a deposit of 2,000 yuan. The 15th generation of crowns is expected to be priced between 350,000 and 450,000 yuan, and will arrive in the store in the second half of 2022.
As of press time, FAW Toyota has not responded.
Fifteenth generation Toyota Crown
On April 28, 2020, the 14th generation crown produced by FAW Toyota completed the roll-off of the last car. After this, FAW Toyota will not continue to produce the 14th-generation crown, nor will it introduce the 15th-generation crown into domestic production.
At that time, some sources said that it was not ruled out that Toyota would introduce the 15th generation of overseas crowns into China through imports in the future. The emperor of the car had asked the FAW Toyota official about this matter, and the response given by the other party at that time was: the 14th generation of crowns has indeed officially stopped production, and the introduction of the 15th generation of crowns in the future is unlikely.
In April 2020, the domestic crown officially stopped production
With the good reputation accumulated in the official car and taxi market in the early years, Crown was given a very high evaluation in the early days of the Chinese auto market. In 2003, FAW Toyota introduced the 12th generation of crowns in a localization manner, which quickly won the favor of Chinese consumers, and its popularity was no less than that of the Audi A6L, which was known as the "official car" at that time.
Although Crown ended the domestic production process of 15 years and 3rd generation models, Crown returned to the Chinese market as a brand body and became a high-end sub-brand of FAW Toyota.
Crown - Land Release
On August 27, 2021, FAW Toyota Crown- Lufang, which hangs the Crown brand LOGO, was officially launched. The new car continues the design style of the previous overseas version of the Highlander XSE model, which is what we commonly call the sports version. With the blessing of a large number of sports appearance kits, the visual effect of the new car is more lively and publicity, which better makes up for Highlander's shortcomings in rejuvenation.
The withdrawal of the classic model from the Chinese market has made many Toyota and Crown fans cling to it. But the final choice to stop production is also the result of the market's choice.
Some analysts pointed out that Toyota has always been a very pragmatic enterprise and brand, its model introduction strategy has always been to pursue profit maximization for the purpose, and due to carbon emissions, double integral pressure, the suspension of some large vehicles that are not "energy-saving and environmentally friendly" will also help reduce the pressure.
The 15th generation toyota crown may return through imports
For Toyota, sales are secondary to returning through imports. It is important to always remind consumers that there has been such a "pearl" in the history of our brand.
At present, the news of the sixteenth generation of the crown has also been exposed. It is understood that the 16th generation of Crown will launch specifications such as standard shaft version, long axis version, Cross crossover SUV version, and is expected to debut in 2022.