China Tourism Group Travel Service Co., Ltd. (hereinafter referred to as "CTS Travel") "Burning Ice and Snow, Helping 300 Million People get on the Ice and Snow, The Road to Champions" activity was held in Beijing on January 18. The activities linked up the whole country, dug deep into the ice and snow tourism resources including Beijing, Hebei, Jilin, Harbin, Xinjiang and other places, used cold resources to create hot scenes, promoted the integration and development of ice and snow sports and ice and snow tourism into new models and new experiences, gradually improved the ice and snow theme tourism boutique routes, and created a "ice and snow +" full-chain industrial resource supply. At the same time, the activities connected supporting resources such as characteristic homestays, family residences, and ice and snow teaching, enriched the ice and snow tourism products during the Spring Festival, promoted the popularization and development of ice and snow sports, enhanced the deep integration of sports and tourism industries, helped the recovery of tourism, and cheered for the Winter Olympics.
Lei Haisu, secretary of the party committee, chairman and general manager of CTS Travel, said that CTS travel has always insisted on exploring the way of innovation, upgrading and transformation, giving full play to the ability of resource integration and coordination, facing difficulties with the momentum of forging ahead, opening up new business ideas, implementing new concepts of development, and adapting to new consumer needs. Taking advantage of the momentum of the whole people on the ice and snow, we will vigorously develop ice and snow tourism products to meet the needs of the people for high-quality life, improve the level of high-quality development of the industry, and help the high-quality development of ice and snow tourism in the post-Olympic era.
It is reported that the "Burning Ice and Snow to Help 300 Million People on the Ice and Snow Peer Champion Road" activity will last until mid-March, and the "Champion Road" project is hosted by the Training Bureau of the General Administration of Sports and co-created by CTS Travel and China Sports Senmao, injecting new momentum into the integrated development of sports tourism. CTS Travel's "Taiwu Ski Town Resort Products", "MiyunYunfoshan Ski Training Winter Camp", "Snowy Eagle Ice and Snow Camp" and other highly interactive and highly participatory winter tourism products have played a positive role in promoting the popularization of ice and snow sports and the popularity of ice and snow tourism.
In the future, CTS Travel will continue to focus on consumer demand, give full play to the leading role of central tourism enterprises, based on business advantages, deepen cooperation with local cultural and tourism departments, the State General Administration of Sport and other government agencies, seize the opportunity to stimulate endogenous power, adhere to the position of thick business advantages, and comprehensively deepen reform in a down-to-earth manner; continue to deepen government-enterprise cooperation, gradually expand the ice and snow tourism market, deeply develop ice and snow sports resources, fulfill the mission of central enterprises, highlight the responsibility of central enterprises, and work together to help the tourism business get out of the haze of the new crown pneumonia epidemic as soon as possible. Embark on a bright journey of strong recovery and continued improvement.
Text/Beijing Youth Daily reporter Zhao Tingting
Editor/Tan Weiping