Young people spend money to "buy a seat" to study Wuhan paid study rooms have quietly emerged

Source: Hubei Daily

Public libraries are difficult to find, it is easy to be distracted by studying at home, and now the majority of young people in Jiangcheng who are studying for graduate school and taking the exam have a new choice - paid self-study rooms. There are exquisite decorations, quiet environment, meticulous service, and extended services such as study abroad consultation. A few days ago, a reporter from Hubei Daily visited a number of paid study rooms in Wuhan to feel how young people can make learning fashionable.

Young white-collar workers are regulars in paid study rooms

On January 17, in a paid study room called "Heguang" in Optics Valley, a female student Chen Lin was immersed in a public space doing mock exam questions for civil servants. Entering the immersion area, the occupancy rate is about 60%, most of them are young people, some are brushing questions, some are reading books.

According to the owner Zuo Lezhi, in the two years since the store opened, heguang self-study room has accumulated more than 3,000 members. The customers of the self-study room are mostly white-collar workers in the surrounding areas, and the age is generally between 25 and 35 years old, and there are basically needs for graduate school, examination or vocational skills improvement.

Why choose a paid study room? Chen Lin told reporters that the public library is "difficult to find", it is easy to be distracted by studying at home, and the first time he searched for a paid self-study room on the Internet, he came to experience it, and later became a regular customer.

The reporter searched for "self-study room" through the online group purchase platform, and immediately jumped out of more than 20 self-study rooms of different brands, and some self-study rooms also have a number of chain stores, distributed in different areas of Wuhan.

On the platform, different study rooms have different group purchase packages, and some packages have thousands of sales records a year.

The reporter called a "net red" study room, and the staff said that the consumption in the study room is basically young people, in addition to those who do long-term cards to learn, there are also some people who buy a card to punch the card and take pictures.

Personalized service increases user stickiness

Although new, paid study rooms are undergoing a round of shuffling. According to Zuo Lezhi, some user self-study rooms with weak stickiness do not have stable members and income is difficult to sustain. At the same time, some "small and beautiful" study rooms that provide more exquisite services are entering the market and gradually gaining a stable source of customers.

In April 2020, Jiang Shen and his wife Zhang Bingying planned to resign. They visited the nearby study room and did not find the ideal atmosphere, so they invested in their own study room - the place of one practice.

Located near Huangpu Road in Hankou, the overall environment is mainly white, with a total of 42 study seats, and it is basically full in the peak season. Jiang Shen said that the place of one habit is favored, mainly because it provides some personalized services. There is a window area, and when you are tired of studying, you can look up at the scenery. There are also immersion areas that can meet a person who is buried in hard work. Coffee, tea bags and snacks are also available in the study room.

On the 55th floor of the top floor of the Guangfa Bank Building on Financial Street, the core area of Wuhan's CBD, a study room called ChaseDream Study Club just opened more than a month ago.

According to people's learning habits, the learning area is designed in 4 different styles. Among them, the reading area creates a relaxed and open environment for college libraries, where everyone can gently exchange problems encountered in learning and share learning experiences. The immersion area, which creates an efficient and focused private learning environment, is different from the small black room of the traditional study room, which is designed with tree-hole bird's nest seats, spacious private rooms and dedicated study spaces. The landscape position is a window seat, and in addition to efficient learning, learners can look up and look into the distance. In the private room area for single/double rooms, remote interviews and exams can be completed, and one-on-one exchange conversations can be conducted.

Shen Zhijian, founder of ChaseDream Study Club, said that although it has just opened, many people have come to learn. There was a high school student who came many times in a row, and each time he would choose to study at a tree-hole bird's nest seat.

Learning can also be the warmth of a group of people

The small orange lamp immersive study room is located opposite the main entrance of the Qingshan District of Wuhan University of Science and Technology and the student apartment. The target customers are university students of Vu science and technology university and 6,000 residents in the surrounding area. The source of brand inspiration is Bingxin's article of the same name.

Founder Zhang Jiajia resigned in October 2021 and finally chose to enter the paid study room industry after in-depth research on many physical industries. He introduced that the advertising slogan of orange lantern is "life is like a book, all rely on self-study". Most of the people who study here are young people in their 20s, and Zhang Jiajia and every young person who often goes to self-study have become good friends. Zhang Jiajia said: "Learning itself is a lonely journey, but a group of people who are warm to each other can encourage each other. ”

In the small orange lamp, there is an energy punch card wall, which is a neon inspirational wall created by Zhang Jiajia. Zhang Jiajia said: "The energy wall is for everyone to punch the clock, to let everyone know, learning can also be very fashionable!" ”

Zuo Lezhi also likes to chat with customers in his spare time to understand their situation. Mr. Xiong is one of his most memorable clients. At that time, Mr. Xiong had been sitting in Block C3. "I witnessed his entire preparation process, at first, he only took one day off a week, and in September, he went to the store almost non-stop to study. Xiong didn't say much, just silently worked hard, and finally the title of the gold list. ”

"Paying for self-study is not about spending money to buy guilt, but about spiritual self-discipline." Today, Zuo Lezhi runs a WeChat public account, while guarding the study room, while recording the stories that happen here, he hopes that this little bit of shimmer can come together to illuminate more people.

Hubei Daily all-media reporter Tang Weiwei became Rongxing