2021 Tencent Entertainment White Paper Volume Top: We are really saying goodbye to an era

Text | Tencent's deputy editor-in-chief Yang Ruichun

Produced by | Tencent News Lichun Studio

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We are really saying goodbye to an era when those who once came at an acceleration are leaving at a faster pace. Individual events occurred, but looking back, each reef marked the shape of a wave. The direction was very clear from the beginning, but we chose not to believe it.

A lot of the hustle and bustle suddenly dissipated, as if the fireworks had come to an abrupt end after the last of the show. The rules of the market have finally emerged after the cycle changes, and the burning of capital in the entertainment industry has been stretched. The news of the video platform's layoffs at the end of the year tells us that without adjusting the mode, the game cannot be played. Some of the chaos derived from the entertainment industry finally let the regulators take the shot, the rice circle suffered the most severe rectification, and the draft variety show was the same, although it was still hot in 2021, but it was the final carnival. In 2021, some familiar names suddenly turn gray in the market because they hit a red line, some popular idols suddenly collapse in 2021, and some fairytale-like loves fall apart.

Some of the once-noisy sounds have gone silent, with the main melody playing its strongest in 2021. For example, "Chosin Lake" surpassed "Wolf Warrior 2" and created a new box office high; for example, the overall number of video website dramas is shrinking, and realist dramas such as "Mountains and Seas" and "The Age of Awakening" have won a win-win situation of popularity and word-of-mouth.

The entire environment is undergoing profound changes, policy supervision, market rules, people's concepts and aesthetic orientations, technology to reconstruct the content, superimposed on the impact of the epidemic, so that the entertainment industry into a deep adjustment zone. All the tears should point to rebirth, and everything that happened in 2021 and the years before the high-speed stall reminds us that we should do things in more awe. In this era, only practitioners who have insight into trends, respect rules and order, and do things with patience and perseverance and a love can survive and develop. There is still water under the ice, and opportunities are always reborn in waiting.

Tell a story. In the New Year, I watched a movie that made me feel interesting and warm, "Love Myth". Later, I remembered that when the epidemic situation in 2020 was just alleviated, I had dinner with the female director of the film in Shanghai. According to a friend who did dong, this is the female screenwriter who had no income after graduating from the Beijing Film Academy and went to "sell e-cigarettes", which was her label at that time. Just over a year later, her work was already screened on the big screen and received rave reviews. It's almost a myth, and it was the First Film Festival venture capital mechanism that made her realize this myth. A friend she knew well sent a circle of friends saying, "She deserves her luck."

As human beings we always need miracles and hope to move into the future. Well, hopefully the day luck comes, we deserve it. Happy New Year!

(Source: Tencent News)