"The way out, go out to have a way", this is the words of Li Yusheng, the person in charge of the Shitang town-level station, who often motivates himself.
For Li Yusheng, the e-commerce model is a new and challenging sales model, but it is a shortcut for the "going out" of agricultural products in the village in today's era. The effort behind deeply understanding a new field and participating in it should not be underestimated.
"In this fast-changing era, in order to keep up with the evolving society, it is definitely necessary to keep learning." This is Li Yusheng's biggest feeling since he came into contact with renhua county's provincial-level e-commerce into the rural comprehensive demonstration county to create a project.
Shitang Town, Renhua County, has a long history, profound cultural heritage and rich red resources. Shitang Village, where Li Yusheng is located, has beautiful scenery, surrounded by mountains and green mountains, and meandering streams, which is an ancient village containing "wine aroma".
In recent years, Renhua County has vigorously implemented the overall brand building strategy of "one town, one boutique product, one village and one characteristic", and is committed to creating a number of regional agricultural product network brands with market and strong competitiveness, and promoting the integration and development of e-commerce and ecological agriculture, leisure tourism, craft products and other industries.
Duihua rice wine is a major feature of Shitang Village, Duihua rice wine has more than 600 years of brewing history, the Li family is a traditional winemaking family, and there are many skills in the brewing process of its duihua rice wine, including the production of wine songs are ancestral secret recipes. In 2012, the brewing technology of Duihua Rice Wine in Shitang Village was listed in the "Intangible Cultural Heritage of Guangdong Province".
At the 2021 Guangzhou International Tourism Exhibition, Li Yusheng walked into the exhibition with Shitang Duihua Rice Wine, and through a large-scale, open and international platform, displayed the intangible cultural heritage of Guangdong Province's Duihua Rice Wine to more people and expanded the brand awareness of Duihua Rice Wine.
In the e-commerce service site of Shitang Town, we can see The busy figure of Li Yusheng brewing heap flower rice wine every day, from the very beginning of making wine koji, to cooking rice, to winemaking, Li Yusheng will check the whole process. "This heap rice wine song is an ancestral secret recipe, made of more than a dozen Kinds of Chinese herbs, and is exclusively made and brewed in Shitang, which has been passed down for seven generations. In the past, our sales channels were relatively limited, but this year, with the help of the operation team of the county-level e-commerce public service center and with the help of the e-commerce platform, the sales channels of our products have been continuously expanded. Li Yusheng said.
For a long time, because the local people lacked understanding of the Internet and e-commerce, the sales channels of special agricultural products in the village were very limited. It is understood that such as emperor citrus, horseshoe, white hair tea, duck rice and other agricultural products rich in Renhua characteristics were once trapped in the "out of the circle" of the obstacle, with the Renhua County provincial e-commerce into the rural comprehensive demonstration county to create a solid progress, agricultural products have a good "growth soil", Renhua County towns (streets), villages of agricultural products have a broader space for development, Shitang Town's products are no exception.
In addition, since the official operation of Shitang Town and Shitang village-level e-commerce service sites, the sites have brought many conveniences and beneficial services to local villagers. In addition to providing daily services such as receiving and sending express delivery, selling agricultural products, and online shopping for villagers on a daily basis, the site can also provide relevant employment, help villagers pay fees online, put themselves in the shoes of villagers and farmers to provide convenient services for the benefit of the people, strive to achieve "zero kilometers" to serve the masses, realize the light of e-commerce to illuminate every corner of the village, let more people learn to integrate into e-commerce thinking, and empower agricultural products upwards, so as to further revitalize the rural economy.
With a positive e-commerce atmosphere, the cultivation of talents is naturally indispensable. In order to effectively promote the construction of the comprehensive demonstration project of e-commerce into rural areas in Renhua County, cultivate the endogenous power of local e-commerce, and strengthen the cultivation of talent reserves, Renhua County has carried out e-commerce popularization and value-added training from time to time, participating in more than 3,000 trainees, and effectively cultivating a group of "e-commerce masters" and "e-commerce activists" through guidance and training.
As the person in charge of the site, Li Yusheng has never stopped thinking and learning enthusiasm and determination, and he has actively participated in the relevant e-commerce skills training and operation mode training carried out in the town and village. In his view, the person in charge of the site himself must first master the basic knowledge and skills of e-commerce to be able to better operate the e-commerce service site, better teach his experience and e-commerce skills to the villagers and the people, help store energy for the cultivation of rural revitalization leaders, and work together to promote the development of the agricultural product economy in the village and empower rural revitalization.
Renhua County in the active play, the introduction of e-commerce enterprises in the county's rural e-commerce development of the demonstration role, to drive more traditional cooperatives in the county to develop e-commerce model to set a good example, combined with the blessing of rural revitalization policies, Li Yusheng believes that the development prospects of his hometown's heap flower rice wine will be better and better, and the economic development of agricultural products in the village will also usher in a new dawn.
"The wine aroma is not afraid of the deep alley", next, Li Yusheng will actively create a brand of duihua rice wine, including trademark registration and packaging design, etc., and truly realize the fragrance of Shitang duihua rice wine and its fame. At the same time, we will continue to explore diverse, effective and feasible paths for the upward movement of agricultural products, help the high-quality development of the local agricultural product economy, and help villagers embark on the road to prosperity.