Text: Understand Che Di original Zhang Kai
A few days ago, The new Niro positioned as a compact SUV is larger in size than the previous generation, and the length, width and height have increased by 65/20/10 mm respectively. At the same time, the battery pack of the all-electric model was moved under the rear seats, and the trunk capacity was further increased to 451 liters.
New car features
The new Niro features a contrasting D-pillar design
In terms of appearance, the new Niro retains the Habaniro concept car design style, especially the LED daytime running lights and split grilles around the irregular headlight profile, which bring freshness to the whole vehicle and improve the recognition. In terms of details, the new car D pillar also adopts a contrasting design, which looks very personal. In terms of size, the new car has a length, width and height of 4420/1825/1545 mm respectively, which is larger than the previous generation model and may provide better seating space.
The interior is asymmetrical
The overall style is simple and stylish
The mood light is full of detail
In terms of interior, the new car adopts the Opposites United design concept, and the asymmetrical design matches the popular through-line double screen, which is full of freshness. In addition, the new car features a knob-shaped gear shift structure, surrounded by multiple physical buttons and two larger storage spaces. According to overseas information, the new car seats are made of Bio PU and eucalyptus leaf tencel, and the door panels also use paints that do not contain benzene, toluene and xylene isomers, providing a more environmentally friendly interior environment.
Battery pack capacity or more than 64 kWh
In terms of power, Kia has only revealed that the new car will be equipped with a battery pack with a larger capacity than the previous model (the previous model was 64 kWh) to meet the demand for higher battery life. At the same time, the new car also readjusted the suspension settings, claiming to further improve dynamic response and stability. In addition to the pure electric version of the model, the new car will also launch a hybrid version and a plug-in hybrid version of the model at the same time.
Market environment, competitors
E Honda: NS1
FAW-Volkswagen ID.4 CROZZ
In 2017, the previous generation of Niro fuel version models once entered the domestic market as an imported car and was named Jirui, but it withdrew from the Chinese market due to poor sales two years later. With the launch of the new generation of Niro, it is not a bad thing to introduce pure electric models into domestic production and sales again, after all, the domestic new energy market is still in the growth stage, and after the introduction, it can further meet consumer demand and help brands to develop the new energy market.
From the same level of models, faw-Volkswagen ID.4 CROZZ and the upcoming Honda e:NS1 will compete with it. From the perspective of sales, the sales volume of the ID.4 CROZZ in the past six months reached 22,520 units, which is the highest sales model among the compact pure electric SUV of the joint venture brand. In contrast, whether it is the Honda e:NS1 or Kia Niro, only with more price sincerity can it impress consumers.