Baotou's long-established brand: "pastry industry" famous store - Fudehe

On the crowded street of Jiefang Road in Donghe District, a large lacquered gold plaque "Fudehe" is still hanging above the shops in Fudehe. Fudehe is the old shop number of Baotou City's pastry industry, which embodies the superb skills of the older generation of craftsmen and also pins on the hopes of the majority of consumers.

Fulanzhai is the old store number in Hohhot, in 1936 Fulanzhai invested six thousand yuan, Song Quanxuan and others invested in Wu Qianyuan to establish Fudehe in Baotou, seven people were separated from Fulanzhai, and the manager Lin Ziguang appointed Zhang Jinrong as the manager of Fude and rented the shops and housing that the original Fude had. It opened on the first day of July in the lunar calendar of that year, with a total of more than 40 people. In addition to making pastries and selling sweets, it also sells dried and fresh goods, tea leaves, and porcelain.

When Fudehe opened, there were already pastry shops on Baotou Street, such as Fu Sanyuan, Maoshengyuan, Sanxingcheng, and Xiangshengzhai. However, The fame of Fudehe soon surpassed that of other pastry shops, and people were willing to taste Fudehe's pastries, and the important reason for this was that it had its own set of business characteristics. These features are:

One: high quality and fine art. Fudehe's pastries are purchased from other places at high prices using raw materials, and all the oils used are small sesame oils and large oils purchased from Beijing. In addition to peach kernels, dried grapes, and four preserved fruits (peaches, pears, fruits, and apricots), the dim sum filling should also be filled with yuan meat, cherries, melon strips, etc. There can be no shortage of this and that. To make Beijing cake, it must be the best red fruit, and the red fruit is not used at all, so the Beijing cake made is not bad for several years. The white noodles in the filling must be steamed, then rolled out and sifted through a sieve and placed in a cloth bag for use. There is no need for a bad egg to make a cake, the ratio must be sugar seven, egg eight, and noodle ten. The dim sum chefs Li Peixian, Zhang Yuan, and Zhao Wenxiu all came from Fulanzhai in Hohhot. Because of their strict use of ingredients and their many years of pastry skills, the pastries they make are completely different from other pastry shops. The fur puff pastry that cannot be picked up by hand is praised by customers.

Second: slightly better. Competition between the same sectors in the commodity economy is fierce. In this way, you must know each other and be slightly better. As soon as Fude opened, he bought the mooncakes and other mooncakes that were the name of the pastry industry at that time, carefully studied their ingredients, and then made cakes with a quality higher than that of Fusanyuan, so they were quickly trusted by customers. One and a half months after opening, to August 15, the "Mid-Autumn Festival", Fudehe's Tijiang mooncakes are in short supply, and the mooncakes that have just been baked are still hot and are bought by customers. At that time, there were four clerks at the tea counter, and the main task was to match tea, that is, to open the whole box of tea from other places, and then buy some tea from various tea houses, and the taste was better than that of other tea houses, and it was slightly cheaper. In this way, we can ensure a high-quality reputation in the same industry.

Third: pay attention to credibility. At that time, Fudehe's fried soybeans, melon seeds, peanuts, etc. came from Nankou, and fruits came from Shacheng. Southern fruits bananas, oranges, etc. are shipped by The Beijing firm Guo Ji. The exchanges between the two sides are based on credibility. Send the goods to the remittance. Because of the credibility, sometimes the fresh goods are sent by the other party without ordering. For customers, it is "the price of the goods that are determined by thousands of dollars", and there is no shortage of pounds and two pounds. Make customers trustworthy.

Fourth: the profit is appropriate. In order to chase profits, capitalists must be mercenary, but mercenaries must be trusted, and if they can make money, they will continue to raise prices, and they will inevitably lose their faith and have no profit. "The price does not choose the lord" does have its own reason. According to the various expenditures of the market and commodities at that time, Fudehe

In the spirit of profits can not exceed twenty-six percent. In this way, it is very good for the psychology of fixed customers, that is, customers can also be understood with the price increase of the market.

Fifth: Knowing the amount of knowledge. As the saying goes, "if you have goods, you don't have to worry about customers", which means that businessmen must have sufficient supplies. But it is necessary to know the amount of knowledge. "When the goods are exhausted and then we know that we are insufficient, we do not know the quantity; after the matter is exhausted, we know that there is more than enough goods, and we do not know the festival." Many of fude and business products have seasonality, so in the summer, we prepare goods for the winter, and I think about the summer in the winter. Every year around the Spring Festival, in addition to the varieties of daily operations, fresh vegetables, garlic, cucumbers, leeks, etc. are also imported from other places. However, according to the sales situation in the Baotou market at that time, there could not be more. Even if there is enough left in the store, it is enough to eat.

Sixth: Hospitality. We cannot say this without the class point of view, and most of the people in the old society who could afford to buy Beijing dim sum were the rich and high-ranking officials. However, we study from the perspective of business, and being enthusiastic about customer service is a discipline for running a good business. The display of goods in Fudehe is beneficial to customers, and the snacks are placed in the grid of the wall, and there is a glass door that opens to pick up the goods. Gu can see the style of the pastry. Dried and fresh goods can be selected, and candy is packed in glass tiles. The clerk usually stands, and when he sees a customer coming, he will come forward to open the door, that is

So that do not buy goods should also be introduced, in the language of the merchant said: "buying and selling is not a benevolent righteousness."

In 1948, due to the shareholders' withdrawal of shares, Fude and bankruptcy. In 1949, Zhang Jinrong and others collected shares, mostly for the original staff to reopen The Road, until 1956, when the public-private partnership was launched. Fudehe does not exist. After the "Cultural Revolution", a large lacquered gold plaque of "Fudehe" was hung, and in 1987, the paving was overhauled. With the development of the commodity economy, some of the operating characteristics of the old store number are gradually attracting people's attention.

Source: Baotou Industrial and Commercial Historical Materials, October 1990, authors: Zhang Xiuyun, Zhang Lin, the original title of "The Business Characteristics of Fudehe". Huang Xiang (Yin Shan Worm) was sorted out in January 2022