In the domestic game industry, Tencent and NetEase are well-known pairs of "sworn enemies", the two companies are the first and second largest giant in domestic revenue, and the combined receivables of the two companies are more than the sum of other game manufacturers... Now that the demographic dividend of the game market has almost disappeared, the open struggle between the two companies has also become particularly prominent.
Carefully speaking, the "advantages" of Tencent and NetEase have always been different. Relying on the strong influence of QQ and WeChat social platforms, Tencent has no disadvantage in the era of mobile games, cutting away the largest piece of cake in the game market by quickly acquiring a large number of releases and forming a monopoly on a single item. As the earliest company in China to enter the game industry, NetEase's advantages in the field of independent research and development and the field of high-quality products are also quite obvious, especially its dominant position in the terminal game market, which Tencent has wanted to touch for many years but has always been unable to ask for.
In 2021 alone, Tencent shut down eight of its terminal game products, including "Call of Duty OL", "Fortnite" and other masterpieces, and even "QQ Hall", which has been around for more than a decade, can not escape the doom. NetEase's side is a different scene, not only the traditional end game products are extremely stable, but also the martial arts chicken eating game "Forever Doom" launched in 2021 has sold 7 million copies, becoming the best selling domestic game on STEAM.
In 2022, the competition between the two companies has become more prominent, this time, the two sides have set their sights on the "open world" category. Tencent has continuously announced a number of open-world game projects such as "Glory of kings: world", "Need for Speed" and "Snow Knife Line" in the past one or two months, and NetEase's gameplay is even more unexpected. In order to gain an advantage on the timeline, NetEase chose to "magically change" its popular martial arts online game "Against the Cold Water" into an open-world game to seize the opportunity.
At the beginning of the new year, the official announcement of "Against the Cold Water" announced that the game will launch a new expansion pack "Destroying the World" on January 20, in this expansion pack, the original jianghu is directly due to natural and man-made disasters to "play out". On this basis, the game opens up a 2400 km wide seamless open world new map "Shanhai", as a new open world gameplay, Shanhai World has a strong explorability, its environmental interaction elements are also very rich, players will face from extreme weather, powerful monsters, special events and even terrain environment of the test, including but not limited to the need to climb the giant tree cliffs, experience the baptism of magma and storms, face the threat of powerful and mysterious hostile forces, etc., can be interacted everywhere, There may be a huge treasure buried in the smallest detail.
What is more worth mentioning is that in the world of mountains and seas, all players will lose their martial arts, no matter how lofty the player is in the original jianghu and how powerful the combat power, here will stand on the same running line as others from scratch, through exploration and manufacturing to gradually enhance their own strength, surrender the mount to gallop across the world, defeat the guard boss to open up their own realm. This move is undoubtedly equivalent to recreating a game on the basis of the original "Against the Cold Water", and this "new life" mode that integrates the traditional MMORPG and open world gameplay has naturally attracted the attention of many netizens, making the online game "Against the Cold Water", which has been published for more than three years, once again become a hot topic for players.
At the beginning of the year, with the magic of magic reform to seize the opportunity, in 2022, will NetEase win the hemp again in the field of terminal games? What do you think?