If you ask, "Which brand of Coke do you like to drink?" ”
Presumably, more than 90% of friends will choose "delicious" or "Pepsi".
What domestic Coke is all spicy chicken, all are cottage products, etc., it is a bit like the earlier we looked at Adineq and domestic shoes.
Brothers and sisters, this misunderstanding is really big.
From the 1970s to the early 1990s, Pepsico and Coca's domestic market share were weak chickens.
Tianfu Coke
Presumably, everyone has heard of "Tianfu Coke", but most people will think that it is a "cottage" that was only launched after 2016.
In fact, the formula of Tianfu Cola was born as early as 1981, which was jointly developed by "Chongqing Meihua Soda Factory" and "Sichuan Institute of Traditional Chinese Medicine".
In 1985, it was designated as a state banquet drink, and it was also known as the "famous drink of a generation", which can be imagined as the brand weight of Tianfu Coke at that time.
In 1988, it was renamed "China Tianfu Cola Group Corporation", when its subordinate bottling plants were as high as 108, with an output value of more than 300 million yuan, occupying 75% of the Coke market in China.
The China Beverage Association has conducted expert evaluations on two beverages, "Tianfu Cola" and "Coca-Cola".
As a result, Tianfu Coke's score was 0.52 points higher than That of Coca-Cola, which directly made it jump into the "international standard".
In 1990, Tianfu Coke established a bottling plant in Moscow, Japan's Kazema Co., Ltd. took the initiative to apply for an agent, and a foreign trade company was also set up in New York, USA.
It is not an exaggeration to say that Tianfu Coke at that time was a very small minority, which could benchmark the existence of Pepsi Cola and Coca-Cola, and even more in the domestic market, it was to hang these two Coke companies.
However, Due to a decision-making error, Tianfu Coke was hidden by Pepsi For 23 years.
In the early 1990s, PepsiCo and Coca decided to vigorously develop the Chinese market, when Tianfu Coke, which has a 75% market share, became a partner.
In 1994, PepsiCo and Tianfu Cola reached a joint venture, sending out funds and resources on the other, each accounting for 50% of the production of flowing water.
As the old saying goes, day and night, thieves are hard to defend.
Pepsi Cola is like the routine of those foreign-funded acquisitions of domestic enterprises, which is cooperation in the open and develops the market through channels in the dark, and then unloads and kills donkeys.
With the success of PepsiCo and Coca-Cola marketing strategies, Tianfu Cola sales have declined all the way, and tianfu Coke is almost invisible on the market in the year of the joint venture (1994), and the production of Tianfu Cola accounts for only 2% of the original.
The last two sides are scattered in two shots.
In 2008, Tianfu Cola began to seek ownership of the recipe and production process from PepsiCo.
In 2010, we took back the recipe and process.
In 2013, the trademark was recovered.
It was not until 2016 that it was re-introduced.
This is why the post-90s and post-00s all know Pepsi Cola and Coca-Cola, but they almost don't know Tianfu Coke, and think that it is just a "cottage Coke".
It is really not that domestic Coke is not OK, but the lack of heart and eyes is put together.
23 years, exactly 23 years, what a pity.
Laoshan Coke
Laoshan beer is known to everyone, but what is Laoshan Coke?
When I first heard the words Laoshan for "Laoshan Coke", I was a little "drunk".
In fact, it was our first carbonated drink, 29 years before Tianfu Coke, and the formulation was developed in 1953.
From 1980 to 1990, Laoshan Cola was also a domestic brand second only to talented Coke, accounting for more than 80% of the local share in Qingdao, and once reached 20% in the country, with an annual output of 80 million tons and more than 100 associated manufacturers in the country.
But it has the same situation as Tianfu Coke, a joint venture between Tianfu Cola and PepsiCo, while Laoshan Coke was acquired by Coca-Cola and discontinued in 1997, until Laoshan Coke was not withdrawn in 2004.
During the period, it was also affected by PepsiCo and delicious marketing, and the sales volume of the market plummeted.
"Yang Cola" even established a sub-assembly plant in Qingdao, which is undoubtedly worse for it.
In the same situation, why does the new generation not know Laoshan Coke?
As explained above, Laoshan Coke is also a little special, which is one of the reasons for the decline in sales at that time.
The particularity lies in the Chinese herbal taste of Laoshan Cola, which is not acceptable to everyone, but Qingdao locals like it, and in the case that the original formula has not been improved, it is difficult to promote.
"Hundred can two families" very conscientious?
In fact, it can be found that earlier our domestic production has not been able to rise, the main reason is not the product, let alone the quality.
Instead, it loses in business strategy and product marketing.
At the beginning, Coca-Cola and PepsiCo successfully acquired seven other major factories in addition to Zhengguanghe in the form of a joint venture.
This affects the development process of our entire beverage, and also forms the choice between Pepsi and Coca-Cola today.
Some people will say that these two companies have a real "conscience" in terms of prices, and everything has risen for decades, only they do not increase prices or increase prices slightly.
But I'll tell you, it's not that they don't raise prices, but that they've already kept enough profits.
As we all know, their original price was about 2 to 2.5 yuan, and now it is still 3 to 3.5 yuan.
Friends in the 70s and 90s should have the most experience, at the price of the time, cola belongs to high-end drinks, the price of 2 yuan is not what everyone can afford, and now I think it is cheap but because of the illusion caused by inflation.
If you compare the prices of the two eras of "Baike Two", the objective price of the market at that time is only about 0.5 to 1 yuan, so it is not not rising, but it has risen enough.
Do you still feel their conscience?
What will become of this phenomenon?
The same is 3 yuan of drinks, we will feel, people Pepsi or delicious is only this price, why do you sell this price domestically?
This is like Nike and Anta's shoes also cost 500, but most people will subtly choose the former.
In the past 20 to 30 years, domestic production has been regarded as a laughing stock by its own people, and the sentence "so-and-so Coke, we Chinese our own Coke" has been played into a rotten stem.
To this day, I don't find it funny at all, because our domestic production is not bad at all.
I'm @JUMP Lee Sledgehammer, what do you think?