Shenyang's Aunt Huang opened a dumpling shop, but she didn't expect to earn 1.8 million yuan in just one year, how did she realize her dream of wealth?
First, the force is slightly relieved to bear the weight, and the words are not light and do not persuade people
Aunt Huang is a poor person, although she is old, but she has been hard and busy, originally Aunt Huang had a happy family, but a car accident took all this away.
At that time, Aunt Huang's husband and son were in the car, and as a result, there was a problem with the big truck that came over, and the two sides quickly bumped into each other, and At that time, Aunt Huang's husband and son died.
Because of this incident, Aunt Huang and her daughter-in-law have become widows, although both of them are quite sad, but there is no way, life still has to go on, and then the daughter-in-law also remarried, and Aunt Huang basically became a lonely person.
Originally before Huang Da mama is boiling dumpling shop, because there was an accident at home, a long time is not wrong, and then Huang Da mama regained the old business, looking for acquaintances to plate a small façade, although Huang Dama made dumplings taste good, but the decoration of the store is very general, according to Huang Dama's idea, decoration is not important.
But does the decoration really not matter? Obviously not like this, in fact, now the decoration of the store is more and more important, many young customers, would rather go to the kind of general taste but very well decorated dumpling shop consumption, because this will make them feel that they are on the grade, and can take photos to send a circle of friends, showing their own sense of superiority.
After the dumpling shop opened, the business was not good, at that time Huang Aunt was also anxious, she did not expect the market to change so quickly, although the store is not large, but the money invested is also a lot, so what to do? Fortunately, Aunt Huang came to find me, and with my help, the business of the dumpling shop finally improved, and it took only one year to earn 1.8 million.
Of course, the activity (industry) cases cited here are only a few ways to do it, and there are more strategies and "routines" in my column about physical store operations, if you are interested, you can click to watch and recharge yourself.
So surely many friends will be curious, what kind of marketing methods did I provide to Aunt Huang to make her business change so much? Don't worry, let me give you a brief introduction.
Second, eat a dumpling and send 10 yuan
In order to attract consumers to the greatest extent, I let Aunt Huang engage in a very preferential activity, that is, as long as customers come to the dumpling shop to eat a dumpling, they will send 10 yuan, a dumpling is basically 10 or more, and customers can get more than 100 yuan after eating.
After the launch of this activity, it immediately attracted a large number of customers to come to consume, the fame and popularity of dumpling shops also rose immediately, although many young customers feel that the decoration of dumpling shops is too poor, but in order to take advantage, they will still run to dumpling shops, which is the weakness of human nature, greed is something that everyone cannot resist.
I believe that many friends will be very confused when they see here, the attraction of this activity is indeed very large, but if it is so, then the dumpling shop is not going to lose money?
Of course, I will not let the dumpling shop lose money, in fact, the reason why this activity seems to make the dumpling shop lose money, is because you have not seen the routine, as long as you see the hidden routine of this activity, then you must be able to figure out what this activity is all about, and then let me briefly analyze it for you.
Third, 10 yuan is just a gimmick
Everyone understands a truth, after the customer eats the dumplings, it is impossible to get more than 100 yuan, after all, a piece of dumplings is only more than ten yuan, but the dumpling shop can not deceive people, so what to do?
In fact, eating a dumpling to send 10 yuan is a complete gimmick, although the customer can indeed get more than 100 yuan, but there is a premise, that is, first spend 20 yuan to become a member, and after becoming a member, the 100 yuan will be deposited into the customer's membership card, the customer can use the next time they come to consume.
However, there is also a premise here, that is, customers want to use this 100 yuan, you need to invite another friend to consume to activate the 20 yuan, more than 100 yuan want to be when the customer needs to invite a total of 5 new friends to consume.
See here everyone should understand, a dozen yuan of dumplings in fact profit is about 8 yuan, eat the first dumplings, customers become members, that is, pay 20 yuan, remove the cost, Huang Aunt also earned 12 yuan.
And the second time I came, a bowl of dumplings was nearly 20 yuan, and the cost was about 8 yuan, because another customer was invited, so the total cost was about 14 yuan, but the income was about 36 yuan, so Huang Dama could still earn 22 yuan.
Due to the large number of customers, Aunt Huang's daily profit is also quite high, and she can naturally easily earn 1.8 million yuan in a year.
The idea is not right, how you play is a loss of money. If you are not good at doing business now, it is recommended that you take a look at it and learn more about how others play.
So no matter what you're doing, you can also engage in a similar campaign, or find a marketing plan that suits you better in the column below.
If you are having difficulty operating now, if you lack customers, if your products cannot be sold, you may wish to look for a suitable industry in the column to see how smart people do business.