On September 5 last year, Kukai Network (now renamed Kukai Technology) released Kukai System 8 and proposed the concept of unbounded space. Lao Ma wrote a long article at that time, analyzing the "thought feat" of the cool open system 8 jumping out of the OTT concept with a new logic and thinking in the era of "display everywhere", using a system to link all the "island screens". This is a very ideal and forward-looking mode of thinking, but Lao Ma also proposed that "how to make as many screens as possible have the "coocaa OS inside" logo is the key to whether Cool Open Technology can change the world. Even gave the cool opening technology will acquire Focus Media, self-built KTV, free TV for all hotels... The "Mattenhe" conjecture.
Changing the "soul" of all screens is no easy task. This is not cool to open technology and develop the conference again, the brain has been turning non-stop Master Wang (Cool Kai Technology CEO Wang Zhiguo) pulled and the old Horse Long very similar Zeng Yuan (the president of the original Wei Software Research Institute, now cool kai technology sharing screen business department general manager Zeng Xianhui) made a thing called the shared screen, it is said that the two people because of "what is this thing called" did not fight less. A small box to the slap + a mobile phone APP, is the whole of the sharing screen, this thing Zeng Xianhui with the team grinded for a year, the hair is still not polished less... Cough, is the sharing screen finally officially released.
Cool open technology that is separated from the hardware products mainly attacking software, why is there a small hardware? This time, the name was changed from "cool open network" to "cool open technology", what is the picture? After deeply experiencing the sharing screen and chatting with the two of them, Lao Ma had some understanding and thinking, and jun shuddered.
Screens are everywhere, but who's at the heart?
Zeng Yuan and Lao Ma said that there is no problem with the concept of unbounded space, but there is a problem with the implementation path: "I found that only standing on the perspective of the big screen to do unbounded space is a dead end, because even if you make different solutions, people still have to learn to perceive and pay attention to when they enter the space." Now we have to completely change our thinking, to make the unbounded space from device-centric to people-centered, and now people-centered is centered on mobile phones. ”
The old horse did not carry a mobile phone for half a day a week, which was simply difficult to walk. Because mobile phones and people are inseparable, as a tool for us to communicate the world to obtain and store information, it is natural to use mobile phones to connect all screens, because this screen will always follow people. (Although this paragraph is short, the old horse must put it at the front, because it is very important to understand this).)
And the screen is not in the same dimension, what is the shared screen?
Some people say that all kinds of screens are now beginning to be intelligent? There are so many screen projection agreements, who does not take the phone to the various screens on the board to throw content, this is not shared? Yes, but this matter is not so simple, but some islands are connected, subject to various restrictions of brand, protocol, system, and hardware itself, and the files you want to share are smoothly found, shared on the target screen, and can be shown with the best results. We may wish to take a look at the practice of Cool Open Technology first...
The currently released "sharing screen" is actually a product composed of a sharing screen APP + sharing screen mini small box. Among them, the sharing screen APP is the core, is the entrance to the screen interconnection, but also a container for the storage and collation of information, after active addition or scanning, we can previously distribute in various IM chat records, mailboxes, U disks, pictures, videos, documents, links in different computers stored together. Sharing screen mini small box is not to pick the system, do not pick the brand of the screen interconnect hub, the small box only has an HDMI transmission interface and a Type-C power supply interface, is one of the sharing screen a variety of expansion equipment, there may be a new product and form.
In the future, the sharing screen will be built into various hardware devices, whether it is a screen or projection, and even the hardware can be discarded and used directly. Therefore, hardware is actually only a tool at this stage.
In the whole experience of sharing the screen, the first thing you feel will be the high efficiency from the APP. Open the sharing screen APP, do not use the WiFi password, scan the code directly, and then the files you need to display on the big screen are all one-click to the exclusive file favorites, the APP will automatically classify and sort the collected files, photos, videos, PPT, word at a glance.
Secondly, you will feel the intimateness of the sharing screen APP, private files and public files that need to be displayed can be partitioned, no matter how many secrets there are in your mobile phone, you can safely open the sharing screen APP, confidently display public files in front of the big screen.
Efficiency and privacy are solved, and finally the scenario. Boring meetings and awkward brainstorming, the shared screen can really make him open and interesting. The main sharer connects to control the big screen, the participant scans the code to enter the "live broadcast room", and the participant can send a bullet screen to display on the screen in the "live broadcast room", for example, when Master Wang holds a meeting to talk about PTT, Zeng Xianhui can send a bullet screen of "Boss, it's time to leave work...". All participants in the shared PPT can make implementation annotations, and can also applaud and send flowers... Multi-person multi-equipment efficient use of the large screen, collective participation, the work can be full of fun, even if everyone is serious bullet screen, it is definitely an artifact to improve the efficiency of the meeting.
If you can have a meeting together, you can play together. Cool open technology sharing screen also gathers a considerable number of multiplayer party entertainment games, poker, lucky big carousel, magic strokes, dice, etc., everyone has a mobile phone, then everyone can participate. Entering the KTV, we may not have to ask people to send dice cups to play nonsense, and we will get it all on the screen.
Master Wang said that these are just the beginning, and in the future, through the sharing screen innovation use contest, the shared screen open platform and the developer plan, users and developers will be given more autonomy under the open source architecture.
Therefore, Lao Ma believes that the screen projection is only a single-dimensional information copy, and the sharing screen of Cool Open Technology solves the collection and collation of information, and then uses the interaction ability of the platform to meet the needs of various different scenarios, and can also achieve multi-person interaction, compared to the screen projection is a dimensionality upgrade attack.
For unbounded space, what is the significance of sharing screens?
From the perspective of the old horse, the sharing screen is actually a directional gun for the entire cool open technology to create an unbounded space. The unbounded space is huge, the scene is infinitely interactive, and it is not realistic to wait for him to develop into a sphere in 360 degrees of equilibrium. Therefore, Cool Open Technology must first penetrate the sharing scene in one direction, after all, all the large screens are more likely to be public screens. And using the cool open system to arm and empower each large screen is a long-term project.
Therefore, Kukai Technology chose to solidify the scene about sharing in the Kukai system in a product such as "shared screen mini", and this small hardware also played a role in aligning all screen hardware conditions. Lao Ma asked Master Wang, if one day the cool open system really unifies all the screens in the world, will the sharing screen mini disappear? Master Wang said that it should not be. Because most of the screens are still fixed, even if they are movable, they are fixed in a scene, which is different from the seamless connection of the "sharing screen" at any time. And the products of Cool Open Technology will further evolve, perhaps new products will not need a screen in the future, and can be shared anywhere.
The sharing screen is not only a diversified and open platform, but also has a rich Mini Program ecology. From audio-visual entertainment to multi-screen interactive games, a variety of functions can greatly expand the space and gameplay of the shared screen.
It can be seen that whether it is called a sharing screen or not, whether the product is this small mini or not, it does not matter. Before the display is not truly continuous and ubiquitous, Kukai Technology will continue to study the scene of sharing the display, and will also expand the scene to games, learning, fitness and even shopping. Master Wang said that where people gather, there is a place for sharing screens.
From the Internet to technology, where is the cool open sea of stars?
Lao Ma witnessed the development of Kukai Technology all the way, starting as skyworth's Internet content aggregation platform; after 14 years of independence, Kukai Technology became a pioneer of Internet TV; 17 years of stripping hardware, focusing on smart TV system research and development and smart TV operation value-added services in the name of Kukai Network, becoming the first and only unicorn company in the OTT industry with a valuation of nearly 10 billion. Just on April 23, Kukai Network officially changed its name to Kukai Technology, changing not only the name, but also the way of thinking.
For the rapid development of Kukai Technology, Master Wang has maintained enough sobriety, he said: "Our revenue of Kukai Technology last year was about 1.05 billion, if we only do what we were good at (OTT), then the ceiling is too low." ”
Master Wang believes that the large-screen industry itself is facing a crisis, because the frequency of use of large-screen is too low, without rich scenes and ultra-high user stickiness, the development of Cool Open Technology has no imagination space. But the foundation of Cool Open Technology lies in the big screen, and it is impossible to leave the big screen to do other things, because there is no advantage.
Therefore, Cool Kai Technology must start walking on two legs. The first leg is to continue to consolidate the leading edge in the field of OTT, with the goal of creating a 100 million-level terminal club in 2021 and firmly occupying the position of leader in the OTT industry. The second leg is to build a mature and diversified profit model and vigorously develop innovative businesses. The release of this shared screen product is only a small step in the long march. But it is of great significance, this is the first time that Kukai Technology has abandoned its own terminals (all devices that install Kukai OS) to serve users and scenarios.
In July last year, Kukai Network (now Kukai Technology) spun off its business from Skyworth Group and sought an independent listing. However, it has to be admitted that the largest part of the operating assets of Kukai Technology is still the rising number of terminals brought about by the sale of hardware of Various Brands of Skyworth. But after this conference, we saw a more independent Cool Open technology, which is not only independent in business, but also independent in thinking. With people as the core rather than the device as the core, no matter what kind of big screen, as long as there are users, scenes, content, and interactions, there will be a cool technology business.
Master Wang said last year that Kukai Technology is no longer an OTT product company, nor does it rely on TV to survive, he will gradually transform into a scene & space system solution service provider. "Through connection and service, amplify happiness anytime and anywhere, share happiness", as long as it is to achieve this "sea of stars", what can not be done?
Perhaps looking back many years later, the release of the shared screen will be a historic step in the development of Cool Open Technology.