Guizhou Alcohol announced the official launch of the acquisition plan of green wine
On the morning of September 28, Zhu Wei, chairman of Guizhou Alcohol Wine Industry and chairman of Zhijiang Wine, announced the official launch of the "Guizhou Green Wine Acquisition Plan" on his personal social media account.
It is worth noting that this is another acquisition plan after Guizhou Alcohol announced on September 15 that it and Jiangsu Zongyi Group's Sanji Investment Company jointly acquired "Sichuan Linlang Liquor Group".
Rui Hao Tavern completed the angel round of financing
On September 28, Xiaobian noticed in the Tianyancha client that the brand OFRISE Ruifang Pub under Shenzhen Quyi Table Technology Co., Ltd. (hereinafter referred to as "Ruihuan Pub") completed tens of millions of yuan of angel round financing, and the investor was Sequoia China Seed Fund. In this regard, xiaobian asked the manager of the Ruifang Tavern for verification, and the other party said that the financing situation was true.
According to the data, Ruifang Tavern was established on May 20, 2019, and has opened direct stores in many cities across the country. According to reports, in 2021, Ruifang Pub is expected to open more than 30 new direct-operated stores nationwide.
Consumption upgrading blessing Craft beer has entered a period of rapid development
Under the background of consumption upgrading, consumers' consumption concepts and consumption patterns are changing, and China's beer industry has also ushered in rapid changes in market structure and product structure. On September 28th, the China Craft Beer Brand Innovation Summit with the theme of "2021 China Craft Beer Brand Innovation Summit • Craft Brewing Era under New Consumption Upgrade", co-sponsored by Xi Beer Company and the Organizing Committee of China Wine Exhibition, was held in Jinan.
In the context of the overall slowdown in the beer market, the craft beer market has risen against the trend and become a new outlet. According to public information, in 2015, there were 74 domestic craft beer companies, and the number of craft beer companies increased to 293 in 2016. As of 2019, the number of domestic craft beer companies has reached nearly 2,000. From the data, it is not difficult to find that in recent years, domestic craft beer has achieved explosive growth, and in the past five years, the number of craft beer companies has increased by 2600%.
Liu Junjie, member of the Beer Technical Committee of the China Liquor Industry Association, deputy secretary-general of the Craft Beer and Equipment Professional Committee of the China Light Industry Machinery Association, and chairman of Xi Beer Company, said that from 1978 to 1998, the beer market was in a period of growth, 1998-2013 was merger and integration, and 2013-2019 was structural adjustment. After 2019, the high-end trend has increased significantly. The main thing about high-end is quality, followed by accurate market segmentation, then service, and finally continuous satisfaction of demand.
Although the craft beer market has developed rapidly in recent years, the domestic beer market is still dominated by traditional industrial beer. Industry analysts believe that domestic beer consumers are mainly young and middle-aged, and the young and middle-aged people of the previous generation do not have enough appreciation for beer taste when consuming beer, so traditional industrial beer accounts for more than 80% of China's beer market share. With the upgrading of consumption and the continuous improvement of consumer demand for quality and taste, there is still huge room for growth in China's craft beer market.
Zhongliu Group withdrew 10% of the shares of Shenjiu Group, and Shenziren Liquor took over
On September 28, Tianyan checked that the shareholders of Shenjiu Group Co., Ltd. changed, and Zhongliu Group Investment Co., Ltd. withdrew 10% of the shares of Shenjiu Group, and Luzhou Shenziren Liquor Co., Ltd. took over.
Guizhou Alcohol signed a contract with Shanxi Hongyuan Group
On September 27, Guizhou Alcohol officially authorized Shanxi Hongyuan Group as a distributor in Shanxi Province, with the first batch of loans of 30 million yuan and the first annual sales target of 100 million yuan.
New Media Editor: Wang Ao
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