At the end of the year, Chinese tradition, the warm feelings about home flowed out, and the string of homesickness of the Chinese people was played. With the same expectation, parents all over the world are waiting for the moment when their children return home for reunion.
On the Spring Festival of the Year of the Tiger, on the day of Lapa Ba, when the nianjia thought group was born, the first Filial Piety Day of Red Star Macalline kicked off. In the touching micro-film "Trio of Filial Piety", the newly launched "Trio of Filial Piety", fencing Olympic champion Sun Yiwen and her friends staged a chapter of filial piety for Chinese young people with three story dimensions of companionship, giving and inheritance.
"Trio of Filial Piety" micro-film
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The trio of filial piety awakens the "filial piety" heart of the whole people
In the accompanying article "Family Portrait", Gao Zhiyu is a photographer working alone in Xiamen, and the poetry and distance in his heart are separated from his parents' mountains and seas. When his parents came to visit, he had also been dealing with work, and he was hit by a family portrait in the collection, so he decided to take his parents to walk through the streets of Xiamen with him, and recorded the laughter of the three people with the frame he was most familiar with. He said "make your poems and far away, in the same frame as your parents".
Giving a piece of "Net Red Mother" is about a mother and daughter, busy with live broadcast anchor Lin Shengyi saw through the loneliness of her mother when she knitted a scarf, and found that her mother's aging may be aware that her sense of achievement is gradually fading, so she invited her mother to come to the live broadcast room, personally put on makeup and match, so that her mother's charm appeared in the camera. She said, "Use your vision to broaden the world for your parents."
In the inheritance article "Golden Second Generation", fencing Olympic champion Sun Yiwen showed the fragile side behind the strong, when troubled by setbacks, her father's words made her full of faith, leaving the victory and defeat behind, focusing on every sword attack, her sword inherited the golden quality of her father in acupuncture skills. She said, "Shine with your glory the spiritual power of your parents."
The story of the three people is also a profile of the real life of thousands of young people: in the face of the era when young people are getting faster and faster, the parents' dazedness and helplessness to grow old are heartbreaking. If young people can be aware, divide their time with their parents, and use their profession to lead them to play the new trend, they can truly appreciate the meaning of "filial piety". As the planner of the event, Red Star Macalline believes that "filial piety" is an important carrier of "family culture", the inheritance of filial piety is of great significance to the cultural identity and self-awareness of the Chinese, and conveys the concept and purpose of "filial piety, time also, and potential" to the general public, so the brand launched the "Red Star Macalline Filial Piety Day" in Lapa this year, planned and produced a series of theme films, talked with well-known figures, and unveiled the "Filial Piety Photo Studio" in 32 No. 1 stores across the country, hoping to pass on this cultural power.
The Filial Piety Photo Studio was opened to personally inherit the "filial piety" culture of the Chinese nation
Let "filial piety" become the light of the times
In order to expand the influence of filial piety culture, on January 11, Mr. Che Jianxin, chairman of Red Star Macalline, specially invited Qin Shuo, a famous observer of humanities and finance, and Sun Yiwen, the ambassador of Filial Piety Day Inheritance, to talk about filial piety and tell the story of filial piety in their hearts.
In the three-person conversation, Che Jianxin and Sun Yiwen shared their growth stories with full affection, Che Jianxin believes that his achievements today are inseparable from his parents' industriousness, integrity and simple character, and he compares his parents to his "roots of growing into talents". And Sun Yiwen also has a deep feeling about this, she has experienced unimaginable difficulties and setbacks in her long-term home away from home training, whenever she is in difficulty, her father's earnest teachings will haunt her ears, "To focus, don't just think about winning, to focus on your every sword, every action...", she takes her father's words as her own motto, she believes that she inherited her father's spiritual strength to reach today.
The three also talked about the expression of filial piety in their hearts, and Che Jianxin and Sun Yiwen also sent their interpretation of the connotation of filial piety: filial piety to parents, sincerity to colleagues, pay to friends, social justice, like their work and work hard for it, strive for glory for the family, will get social recognition, and do performance to make parents feel glory, which is also a kind of filial piety.
And this sharing just happens to say the origin of filial piety, the glory and achievement of the children of the world comes from the inheritance of parents' responsibilities for generations, and as the recipient of parents' spiritual strength, we should make achievements and repay the parents' sincerity with double achievements, perhaps at that moment, the grace of nurturing and filial piety have formed a closed loop of life. And this is also the original intention of Red Star Macalline to launch the "Filial Piety Day": through the transmission of love, advocate the public to deeply understand and practice filial piety, take the views of brands and celebrities as a model, let more people understand the pain of parents, our nation, and our society will be more beautiful and harmonious.
As the initiator of the "Filial Piety Day" activity, Che Jianxin, chairman of Red Star Macalline, sent a handwritten letter to employees on the day of the Eighth Festival, putting forward the concept of "instant filial piety", hoping to evoke a piece of filial piety to their parents through their own experience and understanding. As China's largest home furnishing retail enterprise, Red Star Macalline is closely connected with thousands of households in China, and he hopes to advocate filial piety culture with the strength of enterprises and more than 20,000 employees, make parents happy with personal meager strength, and make this era more civilized and brilliant.
Regarding the definition of "filial piety", our ancestors have long explained in a Chinese character that the beginning of filial piety is "old" and the end of the pen is "zi", which is to inherit the old age with the son, to coexist with each other, and the blood line is continuous. The "Filial Piety Day" activity planned by Red Star Macalline has formed a huge voice in the society, arousing the care of countless young people for the spiritual world of the elders, and adding weight to the family affection in the atmosphere of the Spring Festival, which is a simple expression of love and responsibility of an enterprise, and also the yearning and return of traditional culture in the hearts of today's people. At the end of the year, the beautiful beginning, let us return to our parents with full of love, be in the same frame with them, think of what they think, you and I empathize, and inherit their glory.