Exquisitely carved reproduction of "Phoenix Building Light Milk Ice Cream". Courtesy of the Imperial Palace in Shenyang
Shenyang, January 18 (Reporter Han Hong) reporter learned from the Imperial Palace of Shenyang on the 18th that the international freighter loaded with the "Phoenix Building Light Milk Ice Cream" jointly produced by Shenyang Imperial Palace Cultural Creation and Deshi Group recently set sail from Beilun Port in Ningbo, China. The batch of cultural and creative ice cream will be shipped to Melbourne, Australia, Sydney and Vancouver, Canada.
According to the relevant person in charge of the Palace Museum in Shenyang, this is not only the country's first museum cultural and creative ice cream exported overseas, but also the first time that Shenyang's cultural products have gone abroad.
"Little ice cream, big culture". According to reports, the Phoenix Building was built in the years after Jin Tiancong, which has a history of nearly 400 years, is a famous "star" building in the Imperial Palace of Shenyang, which witnessed the rise and fall of the Shengjing Imperial Palace, Shengjing City and even the Qing Dynasty in the Qing Dynasty, and was successfully selected as a famous historical and cultural building in China in October 2021, which is a cultural symbol of Liaoshen and even the northeast region.
Shenyang Imperial Palace cultural and creative ice cream "Phoenix Building Light Milk Ice Cream" went abroad. Courtesy of the Imperial Palace in Shenyang
In March 2021, the exquisitely carved 2D shape "Phoenix Building Light Milk Ice Cream" was warmly welcomed as soon as it was launched, and the product sales spread throughout the country. In the live broadcast sales of major platforms, 10,000 copies of the cultural and creative ice cream were snatched up in a few minutes, becoming a successful case of cultural empowerment entities and cultural and creative enterprise development.
The relevant person in charge of the Palace Museum in Shenyang said that as the carrier of China's excellent traditional culture, the unique cultural symbols of the Shenyang Palace Museum have been externalized to a small ice cream and sold overseas across the ocean, which is an accurate way to promote the global expression of Chinese stories and Chinese voices. (End)