Xinjiang Museum Chaohu Cultural Creation walked into the mall

On January 15, the actors performed a traditional dance at the Chaohu Imagination Cultural and Creative Event in Shanshan Outlet Plaza. (Photo by reporter Chen Yan)

Urumqi Evening News (reporter Mou Min Zhang Mengting) Xinjiang Museum collection of cultural relics Warring States Tiger Pattern Round Gold Medal as the core element of chaohu imagination cultural creation, the center bloomed on the stage diameter of 3 meters luminous treasure pattern "Millennium Music Drum" drum surface; from the "Classic of Mountains and Seas" colorful phoenix climbing high amphibious on both sides of the Tianshan Snow Lotus at the foot of Bogda Peak; big red lanterns, gilded tiger heads, gilded treasure top pavilion, cloud lotus bird ornaments, Capricorn play bead ornaments... The ornamentation, beasts, graphics, and architecture of the stage recreate the lively scenes in the hot drama "The Twelve Hours of Chang'an".

On January 15, the Xinjiang Museum joined hands with Shanshan Outlets Plaza to promote the museum's Chaohu imaginary cultural and creative products into the mall. Tang Palace night banquet dance, classic recitation... The children recreated the prosperous scene of the ancient festival, carried forward the traditional Chinese culture, and created a festive and peaceful festival atmosphere.

Citizen Li Lifeng filmed a short video and sent it to the circle of friends. He said that the first time he saw such a cultural feast in the mall, he also learned about the relevant history through cultural and creative objects in front of the float of the Xinjiang Museum, hoping that in the future, there will be more opportunities to see such cultural displays outside the museum and cast a solid sense of the Chinese national community.

The mall also set up a "Shanhai Chinese Year" welcome float, forming a market for citizens to experience and interact, citizens can buy cultural and creative supplies of Xinjiang Museum in the market, and can also purchase various types of New Year goods. The mall also distributes original punch points for the Year of the Tiger such as "Tiger Bites Gold" and "Tiger Operator", and the ChaoHu puppet occasionally flashes, interacts with the citizens, and distributes New Year gifts for everyone.

Wang Xiaoyan, who is shopping, said that not only can you watch performances in the mall, learn about the culture and customs of the Spring Festival, but also buy small items such as candy and Spring Festival in the market, and set up a market in the mall to buy New Year goods.

He Jia, secretary of the party committee of the Xinjiang Museum, said that the Xinjiang Museum has rich collection resources and cultural resources. This cooperation with Shanshan Outlets is the first attempt by the Xinjiang Museum to let the cultural and creative exhibition enter the mall. Cooperation in the use of the museum's rich cultural resources and the huge flow of people in the mall can not only better export the museum resources, stimulate cultural consumption power, improve the brand image of the shopping center, but also fully display the charm of domestic products and promote the transformation of brand sales.

Zhang Juan, assistant general manager of Shanshan Outlets Plaza, said that the Shanshan Outlets New Year Market will continue until the end of February, during which the mall will also carry out cultural activities such as the "Sheng Tang Ten Music" Guizi Music Dance Performance, Tang Poetry and Song Poetry Classic Recitation.