Does Walmart plan to create an NFT, metacosm or become an important channel for new consumption?

According to Sina Financial News, Walmart is trying to enter the metacosm and plans to create its own cryptocurrency and NFT.

The large retailer filed several new trademarks late last month, indicating its intention to manufacture and sell virtual goods, including electronics, home décor, toys, sporting goods and personal care products. In a separate document, Walmart said it would offer users virtual currency as well as NFTs.

Walmart's entry into the metacosm, is it a hot spot or a business plan?

Trademark attorney Josh Gerburn said that since Facebook announced that it would change its company name to Meta to show its ambitions to go beyond social media, numerous businesses have been rushing to figure out how to fit into the virtual world.

Nike filed a series of trademark applications in early November, previewing its plans to sell virtual branded sneakers and apparel. Later that month, it said it would work with Roblox to create an online world called Nikeland. Last December, it acquired virtual sneaker company RTFKT for an undisclosed price.

Gap also started selling its iconic logo sweatshirt for the NFT. The clothing maker says its NFTs range from about $8.30 to $415 and come with physical hoodies. In addition to this, clothing retailers Urban Outfitters, Ralph Lauren and Abercrombie & Fitch have also filed trademark applications in recent weeks detailing their intentions to open some sort of virtual store.

Many consumer brands have tried to contact the metacosm, which may mean that their blockchain-based economic system will bring new business opportunities.