In 2010, "Toy Story 3" was released in this year, which is considered to be the final chapter of the "Toy" series of animated films, which finally won the global box office of 1.06 billion yuan and the 83rd Academy Award for Best Animation, spanning 15 years, the "Toy" series trilogy story, finally completed!
However, just four years later, Disney officially announced that it would produce Toy Story 4. A story that already seems to be complete, coupled with a ending that is enough to make the audience think deeply, can be developed and restarted again, and "Toy Story 4" is naturally marked as a "sequel to the money"!
In 2017, Disney officially announced that "Toy Story 4" would be directed by Josh Kure, the director of "Flying House" and "Inside Out", and the original director John Lasseter would continue to participate in the production of the film as a supervising producer. In this regard, the outside world has speculated that the "Toy Story" trilogy has made John Lasseter exhausted the story. But perhaps it is precisely because of this substitution that "Toy Story 4" has once again ushered in its glory.
On June 21, 2019, "Toy Story 4" was released in the United States and Chinese mainland at the same time. When it was widely believed that this sequel, which had already reached its peak, would go down to a trough, "Toy 4" once again stunned with a box office of 1.073 billion! Nine years later, Toy Story 4 also won the Academy Award for Best Animation again with its own hard power and unique charm.
Of course, touting this animated film now seems to make people feel like a windward praise after the 2020 Oscars are announced, but in fact, "Toy Story 4" has won more than that.
24th Art Directing Guild award for Best Art Direction in An Animated Film, 18th Visual Effects Guild of America Awards for Best Animated CG Background and Best Animated Film Visual Effects, 70th American Editors Guild Awards for Best Editing in Animated Film, 25th Critics' Choice Awards for Best Animated Film and many more.
But under these honors, what the rookie really wants to tout is not how good the film is, but why "Toy 4" has not become a dog-tailed sable driven by commercial value.
It can never be denied that the original intention of the production of Toy Story 4 was to rediscover commercial value. To use a conventional concept to explain, the IP value of the "Toy Story" series is only about the feelings of "Toy 4" will not lose money. But Disney's use of Toy 4 is clearly to create a sequel that continues or even transcends its peak, just like the idea expressed in the film: to awaken people's hearts that face life, lose courage, and rest on their laurels! Therefore, "Toy 5" will also have it, and the "Toy Story" series will never be able to stand still.
As a partner of entertainment giant Disney (now acquired by Disney), Pixar has produced a total of 21 animated feature films, but 10 of them have won the Academy Award for Best Animated Feature Film, a nearly half of the awards that other animation production companies cannot match. And the magic of Pixar is that when you think they're going to "play" badly, they can always "play" beyond your imagination.
Of course, there are also people who say that Pixar is old, like the outdated toys in "Toy Story", sooner or later it will be swept by the torrent of the times. But aren't their stories still going on? John Lasseter, the director of the first three parts of "Toy Story", was also the founder of Pixar, and now he can participate in his former famous works in another capacity.
"Toy Story 4" does not have a dog-tailed sable because his feelings have been inherited, and the generations of children who have grown up with it in the past 24 years have grown up, and today's children are still deeply attracted by such toy life fantasies. Toy Story 4 doesn't have a dog-tailed sable because Disney and Pixar have a determination to make it, and the commercial value is not perfunctory, but a powerful driving force under ambition. Gentlemen love money and have a way, "the sequel to the money" after the success of the work no one dares to mention it again, but in fact, it is such a work, can really make money, what is not good!
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