Source: Xinhua Net
Hair bun on the top of the head, "hanging gourd" around the waist, "walking little acupuncture copper man" - the little messenger of Chinese medicine "moxibustion child" came, telling the story of Chinese medicine, taking you into the world of Chinese medicine. On January 12, in order to promote the dissemination of Chinese medicine culture and make Chinese medicine culture more visual, popular and life-like, the Chinese Association of Chinese Medicine held a meeting in Beijing for the chinese medicine animation image "Moxibustion Child" and the cartoon "The Magic of Fingers", which was presided over by Lu Jing, deputy secretary general of the Chinese Association of Chinese Medicine.
Wang Guochen, Secretary-General of the Chinese Association of Traditional Chinese Medicine and Head of the Special Team of Traditional Chinese Medicine Animation, pointed out in his speech that traditional Chinese medicine + animation is a new attempt in the field of traditional Chinese medicine, and hopes to better help the spread of traditional Chinese medicine culture through the modern, fashionable and innovative form of expression of animation. In the next step, the society will make more attempts and explorations in the peripheral development of the Chinese medicine animation image "Moxibustion Child" and the series creation of Chinese medicine-themed animation comics.
Chen Xuehui, deputy general manager of China Animation Group, said that in cooperation with the Chinese Association of Traditional Chinese Medicine, the Chinese medicine animation short film "The Magic of the Finger" was created to innovatively use new technologies, new ideas and new expressions to spread chinese medicine culture and highlight the chinese aesthetic spirit.
At the meeting, the Chinese medicine animation image "Moxibustion Child" was revealed. According to reports, the design inspiration of "Moxibustion Boy" comes from the acupuncture copper man of the Northern Song Dynasty. With the donation of acupuncture bronze sculpture to WHO, this bronze sculpture covered with acupuncture points has attracted the attention of the world. Nowadays, acupuncture copper people have become the messenger of Cultural Exchanges between China and foreign countries in the new era and the business card of Traditional Chinese medicine to the world.
The anime image makes the acupuncture copper man childlike and cute, giving him the identity of a small messenger of Chinese medicine, as well as the specialty of being familiar with Chinese medicine and telling Chinese medicine stories. Many Chinese medicine elements can be found in the "moxibustion child", such as the marking of important acupuncture points on the body, the clothing often worn by doctors, etc., and the props such as gourds and baskets also highlight the organic and natural feeling of Chinese medicine, reflecting the inner essence of the unity of nature and man in Chinese medicine culture.
Du Du, secretary general of the Animation Working Committee of the China Audiovisual and Digital Publishing Association, believes that "moxibustion children" are cute and attractive, with both the childlike fun of cartoon images and distinct characteristics of traditional Chinese medicine, and the prototype of acupuncture copper is also very representative and convincing. Animation is an art form that people all over the world like to hear, and I believe that in the future, "moxibustion children" will certainly make more Chinese people love Chinese medicine, and will certainly enable more overseas people to know and understand Chinese medicine.
Xu Yu, director of the Information Department of the Chinese Association of Traditional Chinese Medicine, introduced that the "moxibustion child" comes from the selection activity of traditional Chinese medicine health culture boutique (animation) held by the Chinese Association of Traditional Chinese Medicine. The event attracted more than 200 units from 27 provinces to participate, and more than 500 works were collected. After the process of solicitation, online voting, expert review, publicity and so on, excellent works and popular works such as traditional Chinese medicine animation images, comics, and micro-videos were selected. In the end, the "Moxibustion Child" designed by Shenzhen Sunac Ten Million Culture Communication Co., Ltd. became the winning work of the Chinese medicine animation image.
It is reported that the follow-up "Moxibustion Child" will continue to launch animation content products and derivative products to provide new impetus for the popularization of Traditional Chinese medicine knowledge and the going out of Traditional Chinese medicine culture.
On the same day, the premiere of the Chinese medicine cartoon "The Magic of The Finger" was also carried out, which told the story of the protagonist Xiaolongzi who inherited his father's business and became a Chinese medicine physician, using the technique of traditional Chinese medicine massage and physiotherapy to help athletes quickly recover from injuries and win the world championship. The film will be followed by a variety of media channels to meet with domestic and foreign audiences.
Song Lei, director of the Development Research Department of China Animation Group and screenwriter and director of "The Magic of Fingers", said that the film is not only a grounded realistic theme work, but also a concentrated presentation of the dreamlike animation imagination. In the process of creation, under the guidance of the Chinese Association of Traditional Chinese Medicine, the team not only held many symposiums on traditional Chinese medicine, but also visited and investigated professional institutions such as the Institute of Sports Medicine of the State General Administration of Sport to ensure that the contents of traditional Chinese medicine and sports rehabilitation reflected in the film were in line with reality. The animation focuses on the theme of the "inheritance" of Chinese medicine, and designs the protagonist as a young person, on the one hand, to show the ordinary glory of each Chinese medicine doctor, on the other hand, it also wants to call on more teenagers to know and love Chinese medicine.
Duan Xiaohua, vice chairman and secretary general of the Chinese Medicine Culture Branch of the Chinese Association of Traditional Chinese Medicine and professor of the National College of Beijing University of Chinese Medicine, believes that the appearance of "moxibustion children" can well play the role of a bridge between Chinese and foreign cultural communication, a medium role for the public to enhance cultural self-confidence, an exemplary role for young people to patriotic aspirations, and a symbol for carrying forward China's excellent traditional culture. (Liu Ying)