The chinese medicine animation image "Moxibustion Child" was officially unveiled

Chinese medicine anime image "Moxibustion Child"

The philosophical system, mode of thinking and values of Chinese medicine are in line with the excellent traditional Chinese culture. How to use modern, fashionable and innovative forms of expression to let more people understand and love the culture of Chinese medicine?

On the 12th, the Chinese medicine animation image "Moxibustion Child" was unveiled at the media meeting held by the Chinese Association of Traditional Chinese Medicine. This Chinese medicine "primary school apprentice" wears traditional costumes and combs his hair in a bun, looking thick and cute.

"The design of 'Moxibustion Boy' is inspired by the acupuncture copper man of the Northern Song Dynasty." Hui Yu, director of the Information Department of the Chinese Association of Traditional Chinese Medicine, said that in 2017, the bronze person of chinese medicine acupuncture was given to the World Health Organization as a "national gift". Acupuncture copper man has become a messenger of Cultural Exchanges between China and foreign countries in the new era and a business card of Chinese medicine to the world.

According to the design team, many Traditional Chinese medicine elements can be found in the image of "moxibustion child", such as the marking of acupuncture acupuncture points on the body and the clothing worn by doctors. The prop gourd carried by "Moxibustion Child" highlights the organic and natural characteristics of Chinese medicine and embodies the inner essence of the unity of nature and man in Chinese medicine culture.

Entrusted by the State Administration of Traditional Chinese Medicine, in July 2020, the Chinese Association of Traditional Chinese Medicine launched the selection of traditional Chinese medicine health culture products (animation), and collected more than 500 works. After online voting, expert review and other links, in the end, the "Moxibustion Child" designed by Shenzhen Sunac Ten Million Culture Communication Co., Ltd. became the winning work of chinese medicine animation image.

It is reported that the image of "moxibustion child" has been unveiled in the main media center of the 2022 Beijing Winter Olympics, showing the culture of traditional Chinese medicine to the world. In the follow-up, more animation content products and derivative products will be continuously launched around the image of "moxibustion child", so that the culture of traditional Chinese medicine will be visualized, popularized, and lived, and more deeply rooted in the masses.

The meeting simultaneously released the Chinese medicine animation short film "The Magic of Fingers". Commissioned by the State Administration of Traditional Chinese Medicine, this short film, jointly produced by China Animation Group, The Chinese Association of Traditional Chinese Medicine and Tencent Video, tells the story of the protagonist Xiaolongzi who inherited his father's business as a Chinese medicine physician and used the technique of Traditional Chinese medicine massage and physiotherapy to help athletes quickly recover from injuries and diseases and win the world championship. The short film creatively uses new technologies, new ideas and new expressions to help spread the culture of Chinese medicine. (Reporter Tian Xiaohang)