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Zhejiang launched a series of activities for the New Year' flavor, and see the "cloud" of the intangible cultural heritage

Hangzhou, January 13 (Tong Xiaoyu) On January 13, the reporter learned that Zhejiang will carry out the "2022 Zhejiang New Year Flavor Series Activities" during the Spring Festival and Lantern Festival in 2022. The event will sort out the representative projects of intangible cultural heritage at all levels related to the "New Year Culture", and show the wonderful Annual customs activities in Zhejiang in the form of short videos, live broadcasts and other forms.

It is reported that the event mainly includes three sections: "2022 Intangible Cultural Heritage Spring Festival Gala", "2022 Culture into Ten Thousand Homes - Video Live Broadcast Hometown Year", and "The Most Beautiful Chinese Year 2022 Zhejiang Intangible Cultural Heritage Customs Short Video Competition".

In the "2022 Intangible Cultural Heritage Spring Festival Gala" activity, Zhejiang will focus on traditional music, traditional dance, qu art, traditional drama, traditional sports, traditional skills, etc., select content suitable for stage performance, and arrange and combine, and at the same time combine the main highlights of Zhejiang's intangible cultural heritage protection in 2021 for processing and creation.

Zhejiang launched a series of activities for the New Year' flavor, and see the "cloud" of the intangible cultural heritage

Photography work "Guotai Min'an Fishing Port Aojiang River Stroke Big Dragon Song Dang Grace". Photo by Hong Yuchang

At the end of January 2022, the "2022 Intangible Cultural Heritage Spring Festival Gala" will be presented in the form of short videos, live broadcasts, H5 and so on, providing the audience with a wonderful intangible cultural heritage performance.

In addition, from now until around the Lantern Festival, Zhejiang will present the annual custom project activities with Zhejiang characteristics to the audience in the form of short videos, live broadcasts, etc., including more than 40 intangible cultural heritage projects related to the "year" and more than 10 intangible cultural heritage activities related to the "year".

At the same time, the special topic of "Intangible Cultural Heritage entering ten thousand homes" will be set up, and users will be mobilized to actively participate in topic interaction and release short videos related to "New Year", "Spring Festival" and "Lantern Festival".

In order to mobilize the enthusiasm of the people, Zhejiang will also hold the "Most Beautiful Chinese Year 2022 Zhejiang Intangible Cultural Heritage Customs Short Video Competition" with the theme of hometown New Year customs, widely collecting high-quality video works related to "New Year Culture" and displaying New Year customs in a variety of ways. (End)

Source: China News Network

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