Recently, smart fitness unicorns, lifestyle brands FITURE and Tianmei Studio Group's sub-brand "Tianmei Health", which focuses on the field of sports health, held a strategic cooperation conference on "Tianmei Health Bureau First Practice" at the Beijing FITURE flagship store.
Tianmei Studio Group is Tencent's studio responsible for the development of high-quality games, which is the first time to innovate and explore in the field of sports health, hoping to make sports health get more people's attention through the influence and technical empowerment of game IP, and at the same time, through in-depth cooperation with FITURE in the field of intelligent fitness, make sports and fitness more creative and interactive.
In this cooperation, the two sides will start with "Glory of the King" and cooperate with FITURE in terms of customized magic mirrors, theme training courses, and joint sports peripherals through the authorization of the image of the king's hero. Users can stay at home, use the fragmented time to follow the professional fitness coach in the magic mirror to carry out fitness exercises, AI intelligent black technology will be guided and corrected in real time, the user's familiar IP roles and game elements combined with fitness sports, can well stimulate the user's interest and have the motivation to continue to adhere.
For this cooperation, Zhang Yuansheng, co-founder and president of FITURE, said that the two sides will work together to bring innovative sports experiences to users, help more people enjoy health and happiness, and bring technological empowerment to national fitness. In this regard, Zhang Ge, director of the market center of Tencent Interactive Entertainment Tianmei Studio Group, said that the two sides will do more combined attempts in the technical and product dimensions to promote and create a better digital life.
According to reports, in order to perfectly interpret the classic IP image of Tianmei Studio Group, FITURE star coaches and content teams have refined related works and character characteristics, and matched them with mainstream sports categories. After in-depth customized content creation from action design and training terms to costume props, sounds and visual effects, we have finally developed a number of innovative theme courses such as holographic shadow energy impact and arrow feather wind breath yoga, which has also created a milestone in the digital innovation of the domestic fitness industry.
Next, the two sides will also successively launch joint theme courses, fitness peripheral accessories and training camps of various IPs such as QQ Flying Car, Daily Love Elimination, and Daily Cool Running, and continue to carry out in-depth cooperation in hardware products, fitness peripherals, course content, community services and other aspects.
Written by: Nandu reporter Xu Xiaolei intern Ren Ziwei