The Spring Festival is the most important traditional festival in Chinese, and it is also a highlight that major brands will not miss. Spring Festival marketing is indispensable to emotional expression, family reunion, miss telling, New Year blessings, the relationship between marketers, the following inventory of the eight traditional national style design types!
One. Traditional chinese painting
Chinese painting is the most representative of the Chinese style, with brush, ink and paint painting, Chinese painting as a unique artistic treasure of the Chinese nation, in the world art world, with its long history and unique national charm, won the ancient and modern Chinese and foreign many people love. Whether it is in spirit or technique, it can give great inspiration to modern graphic design.
(Mistaken, come again)
2. Modern Chinese style illustration
Careful friends should be able to find that in the past two years, since the beginning of the "national tide culture fever", the national style elements in the illustration have also been more and more, from plum ziqi to three squirrels, from cosmetics to the home field, the national style illustration can be said to be everywhere.
3. Paper-cut wind
Often recognized by designers as paper-cut style paper-cut design, there are actually two styles, one is the traditional Chinese paper-cutting, and the other is paper art.
A. Chinese paper cut
The effect of an artistic creation that uses scissors or a carving knife to cut patterns on paper is flat. Now designers can also create similar paper-cutting art effects through computers, which inherit the visual image and modeling format of The Inheritance, which contains rich cultural and historical information
B. Paper art
When designers create paper-cut style works, they mainly open the spatial level through the front and back, enrich the scene with color changes, and finally paste through the realistic paper, so that a three-dimensional paper-cutting style work can be designed.
Four. Chinese character
Chinese characters play a vital role in poster design, Chinese characters because of their phenotypic and ideographic characteristics, just in the poster design has more forms of expression, giving the picture a more flexible, changeable visual effect.
Five. Calligraphic fonts
Refers to the text written with a brush and ink, and the body of the book is limited to the five types of writing, cursive, lishu, seal, and italics, and many Chinese style design works will directly use the brush character as the main body of the design.
Six. Republic of China style
The Republic of China in the 20th century was an era of alternating the old and the new, national capitalism was struggling in the cracks, and multinational companies poured into the Chinese market. The conflict between the old and new forces gradually affected all aspects of life, and the west wind gradually changed to the east. The art of advertising design in this period presents the characteristics of the fusion of tradition and fashion.
7. Prints
Print is an important category of visual art. Prints in a broad sense can include graphics printed before the printing industrialization generally have a printmaking nature.
Refers to the paintings printed through knives, chemicals, etc. on wood, stone, hemp glue, copper, zinc and other plates, carved or corroded, of which woodblock prints were particularly prosperous between the 1930s and 1960s, forming a unique Chinese characteristic.
This artistic technique is also used by many designers and illustrators in graphic design, full of retro atmosphere.
Eight. embroidery
Embroidery is a general term for various decorative patterns embroidered on the fabric with needle and thread, which belongs to the traditional Chinese folk handicraft, and is also used by designers in the current design works, in addition to embroidery patterns can also embroider text.
The simple design is simple and empty, and is an ideological trend and aesthetic preference related to lifestyle and life attitude.
The above 8 are often used to express the artistic style of Chinese style design, in the creation, in order to make the final effect both Chinese characteristics and not too traditional, often need designers or illustrations to add modern elements, fonts, colors, composition, creativity, and typography. Okay, now it's time to start your creation.