Recently, Xinhua News Agency launched a micro-movie "0.07: No Time to Die" that parodies 007 on social platforms, and the total number of views in just a few days has soared into one million, and it has been forwarded by the British "Times", "Guardian", "Daily Mail" and so on, and netizens have left a wave of messages.
In the micro-film, the dialogue between James Fat, who uses the pseudonym Agent 0.07, and the female agent 0.06 is a satire on the high-profile "China threat theory" recently made by the head of militant SIX. China embraced Western-style humor, and in just a few minutes the film played with 007's memes. From the title of the film, the name of the protagonist, to Bond's watch and the mantra of spoofing Bond in the play, netizens have called "on the head". Under the witty plot, the "props" that have been featured many times in the film - M230 audio is from the Chinese audio brand EDIFIER Wanderer.
The EDIFIER Wanderer M230 Portable Speaker is inspired by the classic desktop radio of the 1950s and 1960s, using an MDF wooden construction box and unique piano key buttons, with a retro style with a very atmospheric tone. The fuselage is composed of two 48mm full-frequency units, combined with an integrated large-size dual passive radiator, which is small but can burst out of strong energy. The new DSP digital audio technology and Bluetooth 5.0 module are used to control the details of the sound with lower power consumption and stronger anti-interference ability. 2600mAh large capacity polymer lithium battery, which can make the stereo play continuously for 16 hours.
As one of the heavyweight products of the EDIFIER Wanderer in 2021, the M230 portable audio captured the consumer's purchase of the dual standards of appearance and technology as soon as it was listed, and also won the CES 2022 Innovation Award. The CES Innovation Award is a grand prix sponsored by CES and the Consumer Technology Association of the United States, known as the "Nobel Prize of the Technology Community".
The reason why Chinese brands continue to be favored by consumers is the comprehensive upgrade of domestic brands from product strength to brand power. Behind this is not only the cultural self-confidence of a new generation of consumers and their diversified consumer needs, but also the rich quality choices brought by domestic brands. In the face of the national tide that young people are increasingly pursuing, EDIFIER Wanderer relies on its own excellent technology and continuous innovation product planning to let more consumers hear the Chinese voice of Wanderer.