"Dunhuang Cultural creation" launched cross-border cooperation to revitalize the new charm of Dunhuang in the millennium

On November 11, Dunhuang Cultural Creation, a subsidiary of Dunhuang Cultural Tourism Group, signed a tripartite cooperation agreement with senseTime, an artificial intelligence software company, and Shanghai Xinyixin Enterprise Management Co., Ltd., which will jointly carry out comprehensive and in-depth cooperation in the field of digital collections around the "Dunhuang Cultural Creation" IP.

Innovate and disseminate the millennium beauty of Dunhuang culture

The star chasing in Dunhuang culture and art is never a specimen sealed by history. On the contrary, in the new context of today's rapid development of science and technology, the integration of Dunhuang culture and art and science and technology has unlimited possibilities, and has gradually become people's spiritual sustenance and a symbol of China's prosperity and strength.

As a wholly state-owned enterprise in Dunhuang, Dunhuang Cultural Tourism Group actively responds to the call of the state, strives to base itself on China and look at the world, and innovates and disseminates the millennium beauty of Dunhuang culture. The establishment and development of Dunhuang cultural brand is also an important part of Dunhuang Cultural Tourism Group's commitment to content mining, system sorting, industrial promotion, format innovation, and value reproduction of Dunhuang culture, and is an important part of building a product innovation platform based on Dunhuang culture.

Dunhuang Cultural Creation is a brand with great cultural creativity and vitality founded by Dunhuang Cultural Tourism Group Dunhuang Gongmei Cultural and Creative Co., Ltd. relying on Dunhuang Cultural Gene Bank, Dunhuang Cultural and Creative Product Library, Tourist Portrait Library and many other unique intellectual property libraries. "Dunhuang Cultural Creation" continues to develop high-quality cultural and creative products with a down-to-earth and professional attitude, and is committed to building a vibrant Dunhuang cultural ecosystem in the world and implementing the development strategy of Greater Dunhuang. The tripartite cooperation also aims to further promote Dunhuang cultural research and serve the "Belt and Road".

At present, "Dunhuang Cultural Creation" has not only been at the forefront of the combination of culture and commerce, but also made a leading attempt for the integration of culture, art and science and technology. In November 2021, the "Dunhuang Cultural Creation" IP went to sea for the first time, and exquisitely appeared in the Global Licensing Exhibition and Europe Station, which received a lot of attention; the next month, "Dunhuang Cultural Creation" jointly launched the Dunhuang Exchange Collection Card, which used AR technology in Dunhuang cultural and creative products for the first time.

The three parties work together to create a new form of digital collection

This time, by combining SenseTime's leading original AI and AR technologies with the connotations of compassion, wisdom and beauty in Dunhuang culture, the three parties will jointly release a series of innovative Dunhuang cultural "digital collections" to open up a new form of digital collections where culture and art and modern technology collide and blend.

The digital cat digital collection platform originally created by SenseTime will also give diversified play and presentation forms to the future "Dunhuang Cultural Creation" series of digital collections. Based on SenseMars Mars Mars Mixed Reality Platform's leading AI technology capabilities such as image recognition and high-precision positioning, the platform can combine physical cultural and creative products with digital collections and project digital collections into the real world in the form of videos and 3D models. The combination of AI technology and digital collections will bridge the digital world with the real world, and bring a variety of novel and unique cultural ideas into reality.

In addition, a sound digital copyright protection and intellectual property system will escort the digital collection, a new form of cultural and creative goods based on digital technology.

This tripartite cooperation means that the "Dunhuang Cultural creation" IP has become another major traditional cultural IP empowered by SenseTime with AI technology. SenseTime will also continue to shape unique digital connotations for more IPs based on the Digital Cat Digital Collection Platform, and use innovative content forms that integrate virtual and real to bring more added value to brands and let digital collections enter the vision of more young people. In the future, SenseTime will continue to explore more innovative paradigms in the fields of science and technology, culture and art, and work with more peer partners in the field of cultural and creative fields to explore the infinite possibilities of AI+ digital collections.

Li Chao, chief reporter of Lanzhou Daily