Spring is coming for a "grounded" outing

Jiangxi Wuyuan Jiangling scenery Visual China

Text/Figure Yangcheng Evening News reporter Liu Xingtong

Tao Yuanming's rural vacation life of "picking chrysanthemums under the eastern fence and leisurely seeing the South Mountain" has begun to attract more and more urban tourists. In the spring, everything is revived, and the most down-to-earth outdoor travel and the most vivid nature experience are in the countryside.

Recently, a large online tourism platform released the "2018 Rural Tourism Analysis Report", which describes the habits and trends of rural tourism among Chinese people.

【Market Analysis】

Rural Tourism Consumption Trends:

The post-80s and post-90s have become the main force

The more "local" the more popular

With the rapid development of tourism, the new form of tourism such as rural tourism has increasingly become a hot topic of concern for urban people.

According to data from professional research and consulting services, as of August 2018, there were 388 demonstration counties (cities/districts) of leisure agriculture and rural tourism in The country, and 560 beautiful leisure villages in China.

According to the "2018 Rural Tourism Analysis Report" released by Tuniu Tourism Network in combination with the big data of rural tourism consumption in the past year, characteristic rural tourism products such as farmhouses, folk villages, ancient villages, and rural resorts have become an important content section of competition among major travel agencies, and the number of consultations and bookings on rural tourism products on various platforms has continued to rise.

According to the report, Shanghai, Guangzhou, Beijing and other places have become the top ten rural tourists in China, showing that the desire of urban residents to return to the countryside continues to rise.

Families, couples and group tourists are the mainstream of rural tourism, of which the young generation after 80 and 90 is the main force of travel, accounting for 38% and 32% of the total number of trips, respectively.

The vast majority of country tourists travel to get close to nature, relax and take pleasure in immersing themselves in the poetic countryside fields and feeling the idyllic life accompanied by chickens and dogs.

The local taste, cultural taste and human touch of rural tourism destinations are all the soft experience content that tourists pay attention to - beautiful pastoral scenery, the comfort of the wind blowing wheat waves, and the earthy fragrance of earthy specialties, each of which is valued.

In addition, people are generally more enthusiastic about sharing rural tourism experiences on social software such as Circle of Friends and Weibo. "Sharing" is an important part of urban people's rural tourism.

Recommended place

Wuyuan, Jiangxi

Located at the junction of Anhui, Jiangxi and Zhejiang provinces, Wuyuan is known as "China's Most Beautiful Countryside" and has a premier position among domestic rural tourism destinations.

Wuyuan Mountain has a lot of land, ancient town buildings and rural appearance make everywhere full of simple and natural atmosphere, strolling on the rural stone road, walking through the emblem-style farmhouses dotted with rape flower fields, you can experience the most beautiful rural leisure time.

Spring is the season to watch the sea of rape flowers and spring tea tasting in Wuyuan, and now to the Qingming Dynasty is the season when the local rapeseed flower sea is the most ornamental season. Standing on the terraced heights of Jiangling Village or on the banks of the Moon Bay River, the endless sea of golden flowers can be seen, and the picture of rape flowers and Huipai architecture intertwined is like a static landscape painting between heaven and earth. Find a quiet place and taste a cup of seasonal Wuyuan green tea, which is a great enjoyment.

In addition, Sanqingshan, Jiangwan Village and Wangkou Ancient Village, which belong to Shangrao with Wuyuan, are ideal places for rural tourism.

Rural specialties and cuisine: Wuyuan is rich in products, with "four colors" as the most, namely: red "treasure in the water" poached red carp, green Wuyuan green tea, black "Yanguo name pearl" dragon tail stone, white Jiangwan Sydney pear. In addition, there are also local sake lees fish, Shangrao honey, camellia oil, as well as shiitake mushrooms, dried bamboo shoots, dried ferns and other special mountain treasures.

Anhui Hongcun

Located in the southern foothills of Huangshan Mountain, Hongcun is only 29 kilometers away from the south gate of Huangshan Scenic Area, and the exquisitely laid out village resembles a cow lying in a hill surrounded by green mountains and continuous rice fields, with a unique aesthetic of Chinese pastoral countryside, surrounded by mountains and pink walls reflected in the spring lake, which is the most eye-catching landscape painting.

As a famous historical and cultural village, Hongcun, known as the "Village in the Painting", not only has beautiful scenery, but also distributes many historical sites, with more than 140 complete Ming and Qing dynasty houses, and the main attractions include the Spring Dawn of the South Lake, the ancient trees in front of the pavilion, the academy recitation, the Moon Swamp Wind Lotus, the Sungai Yingbi and so on.

Rural specialties and cuisine: "Laba tofu" is a folk flavor specialty of Yixian County, and Yixian's fragrant trees, shiitake mushrooms, kuding tea, and tofu milk are also very famous. Local famous dishes include mushroom stone chicken, fire roasted tofu, emblem-style fried noodles and so on.

Anji, Zhejiang

Anji County, located in Huzhou City, has a sea of bamboo and tea mountains, the filming location of the movie "Crouching Tiger, Hidden Dragon" - China's Great Bamboo Sea, and the Anji Bamboo Expo Garden, which shows the 5,000-year history of Chinese bamboo culture.

Anji China Dazhu Hai is a famous demonstration base of moso bamboo in Zhejiang Province, and the vast landscape of moso bamboo is a unique landscape for rural tourism, where you can participate in many interactive activities and food experiences related to bamboo culture, and enjoy the fun of returning to the bamboo forest fields.

Another natural green oxygen bar in Anji, Zhongnan Bai Grassland, is the largest ecological agriculture and tourism leisure tourism park in the Yangtze River Delta region. In addition, Anji also has a beautiful small village that is less known to outsiders - Shangshuwei Village, the small village is surrounded by mountains, more than 1,000 villagers work at sunrise and sunset here, relying only on a county road to communicate with the outside world, with a primitive, idyllic Jiangnan landscape and rural style.

Rural specialties and cuisine: Anji specialties include white tea, winter shoots, bamboo thorns, chestnuts, white fruits, etc., and the local cuisine is most famous for the hundred bamboo shoot feast.

Jiangsu Xinghua

Xinghua once ranked second in the "Ranking List of China's Most Beautiful RapeSeed Flower Scenic Spots" selected by the People's Network, closely following Hanzhong in Shaanxi Province.

This famous Xinghua "Qiandao Cauliflower" is located in the territory of Guxiang, Xinghua City - the soil is taken from the water, neatly stacked, and crops are planted, forming a unique water Qiandao style rape flower field.

Xinghua Duotian has been rated as a globally important agricultural cultural heritage by the Food and Agriculture Organization of the United Nations, and is a representative of the landform of Duotian in China. The best viewing period is ushered in around the Qingming Dynasty every year - on the vast water, the colorful duotian is like thousands of small islands in the lake full of golden and splendid flowers, which is breathtaking. If you are interested, you can enjoy seasonal water and river fresh in the cabin by the forest, and have a wild experience such as wild duck release and osprey fishing.

Xinghua's famous rural attractions also include Lixiahe National Wetland Park, Lizhong Water Forest Ecological Park, Taohuadao Ecological Agriculture Tourist Park, etc.

Rural specialties and cuisine: Local specialties include Xinghua white fruit, Taixing fragrant lotus taro, Taixing peanuts, etc., in addition to Xinghua hairy crab, Xinghua giant green shrimp, Qinhu turtle, Huangqiao baked cake and other gourmet snacks.

Beijing Miyun

Rural tourism resources in the suburbs of Beijing have developed soundly in recent years. For foreign tourists visiting Beijing, if they have the opportunity to experience the "Jingweier" rural tour in the suburbs, they will reap another original experience that is completely different from the city.

Miyun County, located at the foot of the Yanshan Mountains, is not only a national agricultural ecological pilot county, but also a national advanced greening county and a national ecological county, known as "Beijing Landscape Grand View, Capital Country Park", which is a popular area for Beijingers to experience weekend rural tourism. The most famous landscape here is the Simatai Great Wall, which is known for its "thrilling, dangerous and strange", which is an ancient Great Wall that retains the original appearance of the Ming Dynasty, in addition to one of the most popular tourist towns in China - Gubei Water Town.

In addition, Miyun, which is rich in mountain water resources, has many suburban landscapes with strong natural affinity, such as Yunmeng Mountain, known as "Xiaohuangshan Mountain", Black Dragon Lake, which is located in the canyon north of Deerskin Pass in Shicheng Township, as well as Qingjingding Natural Scenic Area, Miyun Reservoir, Bailongtan, Qinglongtan and so on. For those who are accustomed to the fast pace of the city, it is a great pleasure to come here to experience picking, fishing, hiking, and cycling around the lake.

Rural specialties and cuisine: Miyun is rich in "Yunxiu" plums, Loess Kan duck pear, Beijing red pear, golden jujube, etc. In Miyun, you can taste authentic old Beijing fried sauce noodles, grilled yellow croaker, jujube cake, Beijing preserved fruit, etc. As a famous fishing town in Beijing, the delicious wild Miyun Reservoir fish is a must-try.

Tonglu, Zhejiang

Tonglu Jiangnan Ancient Village Scenic Area is extremely large, including Shenzhen Ao, Xufa, Huanxi, Hagipu, Qingyuan five villages, the village has a unique water resources, a huge ancient building complex and a deep Zong culture, Niulan coffee, Pig Pen tea bar, Hagipu Flower Sea and other characteristic rural leisure attractions, but also make Tonglu Jiangnan Ancient Village become a comprehensive rural leisure tourism place with both historical and cultural heritage and fashion leisure atmosphere.

Tonglu also has the only ethnic minority township in Hangzhou, The Mountain She's Nationality Township, where you can experience the authentic Shexiang style.

In addition, Tonglu is worth visiting and other attractions include the karst underground dark river - the Weeping Cloud Tongtian River, the Tianzidi Scenic Area and the Karst Cave Yaolin Wonderland.

Rural specialties and cuisine: Tonglu specialties are many, including Tonglu chestnuts, Tianzun Gong buds (tea), Tonglu white pears, sweet potato king and so on. Local specialties are represented by baguette cake, black hemp crisp and boiling fruit.