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Public Network Poster News Reporter Zhuang Yuanyuan Mou Yixiao Xin Sijin Guo Zhaoyu Rizhao report
"I'm 76 years old, and I've been doing this for more than 50 years, all my life!" Xie Shiquan held up a pair of freshly beaten sandals and said to reporters with a smile. Xie Shiquan is a native of Suozhuang Village, Sangyuan Town, Juxian County, Rizhao City, Shandong Province, and has been making sandals from used car tires for more than 50 years. Recently, someone took a picture of Xie Shiquan's process of making sandals with a mobile phone and uploaded it to social networks, getting more than 10,000 hits, and Xie Shiquan became a "net red uncle". After that, not only the locals of Rizhao, but also many outsiders came to Sangyuan Town to see this craft and buy a pair of sandals.
Handmade sandals, cheap and durable and fit, a real "private customization"
Xie Shiquan's sandals, also known as Yimeng sandals, are a kind of shoes common in the southern region of Luzhong, the local dialect calls it "Que Dazi", "grass insoles", "leather soles", etc., which turn the rubber tires that have almost been smoothed out into treasures, cut out the soles according to the size of the feet, and flatten them with heavy objects. Then choose the rubber tire thinner place to cut down, make some strips, according to the different sizes of the shoe face, heel, with a centimeter long nail to nail it in different positions of the sole to make a upper, while the shoe nails should be hard to knock into the sole, otherwise the time will come out to wear out the sole.
Xie Shiquan said that when he was twenty-four or five years old and still in the production team, he was doing this work for more than 50 years. In the past, when he was busiest, Xie Shiquan taught this craft to his two sons, and then the grandfather and his wife were busy working together. Every time there is a big gathering, Xie Shiquan's shoe stall is always crowded, and the business is very hot.
"There are Shenzhen and even foreigners to buy from the Internet, I do not sell, the freight is too expensive, and I can adjust the elastic fat and thin for you to buy this shoe on the spot, so there are a number." I don't know what your foot shape looks like when I buy it online, I'm afraid you won't be able to wear it properly. Xie Shiquan said that every time he went out to set up a stall, he could meet some customers from other places, as close as Wulian County and Xihu Town, as far as Weifang City and Qingdao City. These people specially rushed over, there are new customers who come for the first time, try on inappropriate words, Xie Shiquan on the spot to polish and modify them; Some are old customers for many years, and the sandals are worn or the nails are dropped, and they are handed over to Xie Shiquan for repair.
Buying shoes and changing shoes on the spot, plus "lifetime warranty", Xie Shiquan's "Croak" truly achieved "private customization". Nowadays, Xie Shiquan is popular on the Internet, orders are continuous, and sandals still remain 18 yuan a pair, cheap and durable. The reporter found that Xie Shiquan's son wore a pair of "croaks" on his feet, the soles of the shoes had been curled up, and the edges of the straps had also been ground out of fluff. He told reporters that the shoes have been worn for 27 years, and the more comfortable they are. Although the sandals in Xie Shiquan's hands are not as good as plastic sandals, they are more wear-resistant, breathable and non-cracking than plastic sandals, which is very suitable for working in the muddy fields of the countryside.
"Others are not busy but I am busy", doing business also has a university ask
"I was still busy when those people were idle, and there was a group of people gathered in front of my stall. They asked me why there were so many people on my side, and I hadn't seen so many people in front of the other stalls. I said I wasn't idle, it was a kind of integrity, trustworthy. Doing business is honest, you sell bad things for a good price, isn't that a lie? The most basic credit is gone, so what big business are you doing?"
Xie Shiquan said that doing business is indeed to make money, but if people only have money in their eyes, it is not okay. Abandoning face and prestige for money, this transaction is doomed to not last long. If people want to make money, they must establish their prestige and leave others with the good impression that "this person is very real". Xie Shiquan called his perception of making money and doing business "thesis", he said, students have a graduation thesis in school, and they have a set of "business papers" for their own business.
"You don't have to wear your shoes to come to me, and if there is a problem, you can ask me to repair them - these must be told to customers, so as to gain repeat customers." If you ask people for money in order to make money, you lose credit. Lose your prestige, people won't come to the door, bad reviews, and that's the end. ”
Speaking of which, Xie Shi dropped the hammer with all his hands and knocked the nail into the sole of the shoe. An anvil, a hammer, a pair of scissors, a box of nails, that's all the tools you need to complete a pair of sandals. The nails knocked into the shoes are soft, and the softer the better, and the steel anvils are now worn by soft nails, like dripping stones. The mottled anvil records the passage of time and also witnesses the painstaking production of more than 50 years of experience.
Sandals do not increase in price, live to the old, work to the old, willing to teach for free
Xie Shi was on fire, and someone said to him, "You are on fire, and the price of your shoes has to go up", but all of them were rejected by Xie Shi Quanyi. He said that people's faces are not bought by money, and people who have driven a lifetime of collections have been recognized, and the way of doing things is recognized, and sudden price increases will make people think that you have drifted, and the credibility will instantly fall to the bottom. Starting a business for a lifetime, social knowledge cannot be bought by money.
Today, Yimeng sandals have become an intangible cultural heritage, and this craft is also facing loss. "Now I can sell up to seventy or eighty pairs a day, and it is very good to sell four or five hundred pairs a year." There are fewer people to wear, fewer to buy, and it is impossible for young craftsmen to learn, and when my great-grandchildren grow up, they will not earn money in this line. When asked if he was distressed about the loss of his craft, Xie Shiquan said very frankly, what is the heartache for? No one does the craft, and the sandals made now are all collectible.
"The people who could do it are gone, and now there are not many people who can do it." I can live to be old, then I will be old! If there are young people coming to learn, I am willing to teach for free. Xie Shiquan smiled and said, "If there is a deal, I will do it, and without me, I will go to the market and play, it is very free." ”
A small video made Xie Shiquan instantly popular, and even the young people who originally posted the video were surprised - after the release, the number of plays quickly reached more than 200,000, with a population of 200 Zhuang. Xie Shiquan's grandson in the field saw the video and proudly said to the people around him, "Look, this is my grandfather!" Even on the way to the hospital, there were enthusiastic fans who said to him: "Uncle, I recognize you, and I sell 'Quack' on the set!"
Xie Shiquan did not become ethereal because he became a "net red uncle", on the contrary, he still wears sandals that have been done for many years, collects old tires, old car belts, uses the most primitive straight-board mobile phone, and sells shoes to collect cash. Such an unpretentious image is impressive, and at the same time it is his trademark.
The craftsman's life is very slow, and Xie Shiquan uses what he has seen and heard from his long life journey to educate the younger generation of his family. He constantly repeated that "to be a person is to have credit, to establish prestige in doing business", and to share his feelings with everyone.